CEBU EDUCATIONAL TOUR

OF THE UIC-ITE SENIOR CLASS

(BSCS, BSIT-CN, BSIT-MM, BSIT-SE)

February 12-16, 2012-02-24

Submitted to:

The Faculties

Information Technology Education Program

University of the Immaculate Conception

Davao City

Submitted by:

Member 1

Member 2

Member 3

Member 4

Member 5

February 29, 2012

ACKNOWLEDGEMENT

ii

Table of Contents

ACKNOWLEDGEMENT.............................................................................................................ii

NARRATIVE REPORT...........................................................................................................1

TECHNOPRENUERSHIP - SECTION...............................................................................4

1. THE COMPANY & THE PRODUCT........................................................................5

1.1 OVERVIEW...................................................................................................................5

1.2 BUSINESS MODEL.....................................................................................................5

1.3 THE PRODUCT............................................................................................................5

1.4 PRODUCT VALUE.......................................................................................................5

1.5 MARKET ENTRY AND GROWTH STRATEGY.......................................................5

2. MARKET RESEARCH AND ANALYSIS.................................................................5

2.1 MARKET DEFINITION................................................................................................5

2.2 RESEARCH METHODOLOGY...................................................................................6

2.3 MARKET SIZE..............................................................................................................6

2.4 MARKETING STRATEGY...........................................................................................6

2.5 COMPETITOR PROFILE.............................................................................................6

2.6 COMPETITIVE ADVANTAGES..................................................................................6

2.7 MARKETING PLAN.....................................................................................................6

3. DESIGN AND DEVELOPMENT PLANS................................................................7

3.1 DEVELOPMENT STATUS AND TASKS..................................................................7

3.2 CURRENT DESIGN GOALS......................................................................................7

3.3 DIFFICULTIES AND RISKS.......................................................................................7

3.4 PRODUCT IMPROVEMENT AND NEW PRODUCTS...........................................7

3.5 PROPRIETARY ISSUES..............................................................................................7

iii

4. MANAGEMENT TEAM.................................................................................................7

XML AND WEB SERVICES – SECTION.........................................................................9

Appendices

Actual Itinerary

iv

NARRATIVE REPORT

Narrative Report

2

3

TECHNOPRENUERSHIP - SECTION

Executive Summary

Guide questions:

What is the product/opportunity? What is the market size? What is its competitive advantage? What are the startup costs? What is the payoff? Management team

1. THE COMPANY & THE PRODUCT

1.1 OVERVIEW

1.2 BUSINESS MODEL

Guide questions:

How will your business make money?1.3 THE PRODUCT

Guide questions:

What is your product? How does it work?

1.4 PRODUCT VALUE

Guide questions:

What is your value proposition? What problem does it solve, what unmet need does it fill, or what

opportunity does it take advantage of?1.5 MARKET ENTRY AND GROWTH STRATEGY

Guide questions:

How do you plan to sell your product? How do you intend to grow your sales?

2. MARKET RESEARCH AND ANALYSIS

2.1 MARKET DEFINITION

Guide questions:

Who are your potential customers?2.2 RESEARCH METHODOLOGY

5

Guide questions:

What are your sources of data? How did you analyze your data?

2.3 MARKET SIZE

Guide questions:

What is the size of your target market? Be sure to translate it in terms of $/year in sales.

How quickly would you be able to penetrate the market? How much of your market will your product capture over time?

2.4 MARKETING STRATEGY

Guide questions:

How are you going to penetrate the market and drive adoption of your product?

2.5 COMPETITOR PROFILE

Guide questions:

Who are your competitors? How do their products compare with yours?

2.6 COMPETITIVE ADVANTAGES

Guide questions:

What is your competitive advantage? (i.e. Why would customers choose you over your competitors?)

How will you sustain your competitive advantage? How will you defend against new entrants?

2.7 MARKETING PLAN

Guide questions:

How will you reach your customers and make them aware of your product?

How will you promote your product? How will you price your product? How will you deliver your product to your customers?

3. DESIGN AND DEVELOPMENT PLANS

3.1 DEVELOPMENT STATUS AND TASKS

Guide questions:

6

What is the current status of your product development? What are the next steps in development?

3.2 CURRENT DESIGN GOALS

Guide questions:

What are your current design goals?3.3 DIFFICULTIES AND RISKS

Guide questions:

What are your design issues and challenges? Feel free to use additional sections below to expand this discussion on each critical component of your design.

3.4 PRODUCT IMPROVEMENT AND NEW PRODUCTS

Guide questions:

How do you plan to enhance your product going forward?3.5 PROPRIETARY ISSUES

Guide questions:

What standards will you use? If any, what are the IP issues?

4. MANAGEMENT TEAM

Team summary Team members, credentials and roles they will play in your

startup company

7

8

XML AND WEB SERVICES – SECTION

Student Name: Febe Mae L. Florentino

I: Introduction

Information Technology related companies are widely built nowadays. For the students to know and understand the process involve in a certain company, an exposure is helpful to deepen the knowledge of the students in preparation for their careers. An Educational Tour is conducted to help students gain knowledge in every company visit. This would give the students an idea on how they will adapt their self in a company they will apply in the near future.

II: Objective of the fieldtrip

The main objective of this event is to intensify the industry exposure of the students in preparation for their professional careers.

III: Daily Journal

DayCompany

VisitedOn Site Activities and Observation

What have you learned?

Or Significance for XML/Web

Services Course

Benefits of the

Technology

Day 1 Morning Innodata Afternoo

nCEDF-IT

Day 2 Morning WindWard

System FiveCITOM

Afternoon

SYKES

Day 3 Morning PoddCorp

IV: Personal Insights

Prepared by:

Elmer E. EstandarteChaperone

Appendices

Figure 1. Bus 3 Students outside INNODATA XML.

Figure 2. Mr. Eric Emberda and Mr. Elmer Estandarte received a Book from CEDF-IT

Figure 3. Cebu IT Park

Figure 4. Tools used by PoddCorp

Actual Itinerary

Date TimeDVO-CDOFebruary 12, 2012 6:00 am Depart Davao via Bukidnon

12:00nn Lunch (Pack Meal) @ Valencia Bukidnon5:00pm Arrived at CDO Pier and aboard in Trans Asia

Ship7:00pm Depart Cagayan to Cebu City

CEBU CITYFebruary 13, 2012 5:30am Arrive @ PIER 1 (Cebu City)

6:00am Buffet Breakfast @ SugbahanTransfer to Hotel for Wash Up (Montebello Villa Hotel)

9:00am Company Visit 1: INNODATA XML10:00am Side Tour

- Dried Mango Outlet Pasalubong Center

11:00am Lunch Buffet @ Ding Qua Qua1:00pm Company Visit 2: CEDF-IT2:00pm Side Tour

- Taoist Temple- Otap Outlet Pasalubong Center

3:30pm Malling @ Ayala Center Cebu6:00pm Dinner Buffet @ Family Choice7:00pm Check-in in the hotel and rest

February 14, 2012 5:30am Wake-up call6:00am Transfer to Restaurant7:00am Buffet Breakfast @ Ding Qua Qua8:00am Company Visit 3: WindWard System Five10:30am Company Visit 4: CITOM12:00nn Lunch Buffet @ Sugbahan1:00pm Side Tour

- Kart Zone3:00pm Company Visit 5: SYKES4:00pm Side Tour

- Watch 4D Movie at Crowne Regency Hotel

7:00pm Dinner Buffet @ Grilla8:00pm Back to hotel and rest

February 15, 2012 5:30am Wake up call6:00am Hotel Check-out

Breakfast @ Family’s Choice8:00am Side Tour

- Magellan’s Cross- Sto. Niño Church- Taboan Market

10:30am Company Visit 6: PoddCorp12:00nn Lunch Buffet @ Grilla1:30pm Mactan Island Tour:

- Mactan Shrine

- Lapu2x Monument3:00pm Malling @ SM5:30pm Transfer to Pier6:30pm Dinner (Pack Meal)8:00pm Trans Asia departs Cebu for CDO

CDO-DVOFebruary 16, 2012 5:00am Arrival in Cagayan

6:00am Breakfast (Pack Meal)8:00am Depart for Dahilayan11:00am Lunch @ Pinegrove Mountain Lodge1:00pm Dahilayan Park Activities3:00pm Depart for Davao City10:00pm Arrive Davao