Cebu City Presentation
Transcript of Cebu City Presentation
Cebu Investment Promotions Center
Cebu City… Defining the Country’s Potential
Basic Info
Founded : 1565
Land Area : 291.2 km2
Population : 798,809
Growth Rate : 1.4%
No. of Brgys : 80
Cong. Districts: 2
City Officials
Mayor : Michael L. Rama Vice Mayor : Joy Augustus Young
Edgardo C. LabellaAugustus G. Pe Jr.Alvin B. ArcillaSisinio M. AndalesLea Ouano-Japson Alvin M. DizonNoel Eleuterio G. WenceslaoMa. Nida C. Cabrera
Rodrigo A. AbellanosaMargarita V. OsmeñaEduardo R. Rama Jr.Jose C. Daluz IIIRaul D. AlcosebaRonald R. CuencoRichard Z. OsmeñaRoberto A. Cabarrubias
Congressman, North District: Rachel Marguerite B. Del MarCongressman, South District: Tomas R. Osmeña
Councilors North District South District
RECENTINTERNATIONAL
AWARDS and RECOGNITION
Cebu Investment Promotions Center
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Cebu Investment Promotions Center
No. 8
Overall
in
FDI Magazine’s
Asian Cities of the Future
2007/08
Cebu Investment Promotions Center
Cebu Investment Promotions Center
No. 4
Most Cost Effective
in
FDI Magazine’s
Asian Cities of the Future
2007/08
Cebu Investment Promotions Center
No. 7
Best Quality of Life
in
FDI Magazine’s
Asian Cities of the Future
2007/08
Cebu Investment Promotions Center
No. 2
Best Development and Promotion
in
FDI Magazine’s
Asian Cities of the Future
2007/08
No. 1
in
THOLONS’
Top 50 Emerging
Outsourcing Cities
2008 and 2009
Cebu Investment Promotions Center
Cebu Investment Promotions Center
Philippine Cities Competitiveness Ranking Project 2009
• Best in Dynamism of its Local Economy
• Best in Infrastructure
• Best in Disaster Preparedness
• Most Honest and Transparent in its Dealings – Entrepreneurs’ Award
Cebu City…As an Investment & IT Hub
Cebu Investment Promotions Center
WHY CEBU CITY. . .It is not just a promise or potential, Cebu is demonstrated
capability with an excellent economic track record. Today, there are over 500 foreign direct investors in manufacturing, service industries and tourism located in Cebu.
It is the biggest city outside Metro Manila and is the fastest growing economy in the Philippines.
For over a decade now, Cebu’s export growth rate has consistently been higher than that of the whole country or any other province in the Philippines
Cebu is the most accessible place in the Philippines, with more domestic air and sea linkages than even Manila.
Cebu is base to over 80% of inter-island shipping capacity in the Philippines.
Cebu Investment Promotions Center
WHY CEBU CITY. . .Cebu is the Tourism Gateway for Central and
Southern Philippines.
It is not in an earthquake zone or typhoon belt, nor are there volcanoes in the island.
Cebu has one of the best records for peace & order in the country.
Its labor force is oriented towards non-agricultural lines and is one of the most productive in the country.
The development of its infrastructure is balanced; it has all the ingredients necessary to be competitive and sustain investments.
It is a cosmopolitan area with all the support facilities and amenities needed for an ideal lifestyle.
Cebu Investment Promotions Center
World-class service providers for
English-speaking call centers and IT
enabled services such as BPO,
Computer Graphics and software
development… at globally competitive
wages, in an IT-enabled cosmopolitan
setting, all embedded in a resort
environment.
CEBU’s IT Product
The Call Center Industry in Cebu City
• CALL CENTERS CURRENTLY IN CEBU CITY
1. PeopleSupport2. Page Computers3. CallTek4. Convergys5. Alliance Global6. Clickstream7. eTelecare8. Bigfoot Global Solutions9. Qualfon10. UKLink Promotion11. Cebu Global Teleservices12. Access Direct Teksolutions
Cebu Investment Promotions Center
The Call Center Industry in Cebu City
• CALL CENTERS CURRENTLY IN CEBU CITY
13. Live Services14. Touch Asia Contact Solutions15. iCall Solutions16. E-performax17. Wipro18. ACS19. ICT Group20. SupportSave21. Vector BPO22. Focus Philippines
Over 25,000• CALL CENTER AGENTS EMPLOYED:
Cebu Investment Promotions Center
BPO in Cebu
FDI’s in Non-Voice IT operations already in Cebu
ActivityCountry
1. Lexmark Research & Development R&DUSA
2. Dash Engineering Eng’g. Design(CAD) Japan3. Tsuneishi Technical Services, Phil., Inc. Eng’g. Design(CAD) Japan4. United Publishing Content Dev‘t. Japan5. BOOOM!! Interactive(formerly JAMMPS) Graphics/Animation Japan6. Xlibris Data Conversion
USA7. Big Foot Software Dev’t.
USA8. NCR Software Dev’t.
USA9. Alliance Software Dev’t.
Japan10. Farcite/iComm Software Dev’t.
USA11. Epson Software Development Software Dev’t. Japan12. NEC Software Phil., Inc. Software Dev’t. Japan13. ADTEX Systems Software Dev’t.
Japan14. Northern Transcriptionworks Medical Transcription Fil-Am15. SPI Technologies Medical Transcription USA16. ICatchIT Accounting/Legal
USA
Cebu Investment Promotions Center
BPO in Cebu
FDI’s in Non-Voice IT operations already in Cebu
ActivityCountry
17. Versagrafx Designs Computer-aided Design USA 18. Targe Corporation Software Development USA19. Clickstream Marketing Web Dev’t.
USA20. Cebu Credit Bureau Services Credit Check
USA21. Bettaauctions Internet Shopping
Australia22. Cantron, Inc. Software Development
Australia23. Intouch Cebu Hardware Support
Singapore24. Lexysoft Corporation Software Dev’t
USA25. MT Link Asia Medical Transcription
USA26. Xsolus Cebu Software Dev’t
Canada27. Oracy Concepts Medical Transcription
USA28. Giedo LLC Software Dev’t. USA29. Quantsys Software Software Dev’t. Canada30. LoggedOnGroup (Cebu), Inc. Web Development
Australia31. Accenture Back-office Support USA32. Wipro Back-office Support India33. JP Morgan Back-office Support USA34. IBM Global Services Back-office Support USA
Cebu Investment Promotions Center
Direct Employment in Cebu ICT
Cebu Investment Promotions Center
*estimates
No. of Companies
No. of Employees
Voice 27 25,000
Non-voice 38 25,000
Total 65 50,000*
Status of IT Facilities in Cebu
• 2 IT Parks
• 15 IT Buildings
• 513,529 sq m total space
• Currently at 75% occupancy rate (est.)
Cebu Investment Promotions Center
Cebu’s ICT Industry
• Estimated Revenues (2009)
• Philippines : US$ 7.9 billion
• Cebu (9% est.) : US$ 0.71 billion
Cebu Investment Promotions Center
Source: BPA/P
Cebu’s ICT Industry• Some Notable IT Locators
Cebu Investment Promotions Center
Cebu City’s Interventions in IT
Cebu Investment Promotions Center
• PhP2.0 M scholarship fund for call center agent training with USPF
• Airing of Ads by Mayor Tomas R. Osmeña giving encouragement to workers of call centers
• Safety for call center agents
• Assistance to CEDF-IT
• PhP2.0 M funding for Cebu City IT/BPO Roadmap Study
The Cebu City SOUTH ROAD PROPERTIES (SRP)
The Cebu City SOUTH ROAD PROPERTIES (SRP)
What is the SRP?
• 300-hectare reclamation project• Funded thru Y12 B loan from JBIC• 5 min from Cebu Central Business
District, 30 min from Airport• PEZA registered as Special Economic
Zone• Owned and operated by Cebu City
SOUTH ROAD PROPERTIES
LOCATORS AND DONATED LOTS
L1
D4
L2
L3
L4
D3
D2
D1
PROPOSED BRT ROAD
PO
PO
SED
BRT
RO
AD
L5
LOCATORS AND DONATED LOTS
BIGFOOT ENTERTAINMENT PHILIPPINES
Leased Area: 3 has.
Project:
• 4 Sound Stages• Film Production Areas• Hotel
City’s Revenue: US$ 0.84 million (as of 2010)
FILINVEST LAND INCORPORATEDJoint Venture
Residential Clusters
40 hectares
10 hectaresCITTA DI MARE
FILINVEST LAND INCORPORATEDJoint Venture
Residential Clusters
40 hectares
Total Project Area: 50 hectares
Project:• Il Corso (10 has.)• The Piazza• Residential Clusters
City’s Revenue: • About P2B on land sale• About P5B on Residential sale
FILINVEST LAND INCORPORATEDJoint Venture
IL CORSO• Boardwalk• Terraced beach• Marina
• Cafes/Bars• Restaurants• Souvenir shops
• Exhibit tent• Amphitheater• High-rise condos
FILINVEST LAND INCORPORATEDJoint Venture
THEPIAZZA• School• Basilica• Retail shops• Fine-dining
restaurants• Al fresco coffee shops
• Bars• Fast-food
chains
FILINVEST LAND INCORPORATEDJoint Venture
• Clusters of 5-storey buildings
• Pedestrian friendly community
• 20-m wide walkways & bike lanes
•
RESIDENTIAL CLUSTERS
SM PRIME HOLDINGS INCORPORATION
Total Project Area: 30 hectares
Project:• 26,000 sqm mall• Condo-Hotels• Colliseum
City’s Revenue: P2.7 B
DEPARTMENT OF PUBLIC WORKS AND
HIGHWAYS - REG. 7
Donated Lot Area: 5 hectares
Project: • DPWH Regional Office
UNIVERSITY OF THE PHILIPPINES
Donated Lot Area: 5.1 hectares
Project:• MBA Program
COURT OF APPEALS
Donated Lot Area: 0.7 hectares
Project:• Court of Appeals
Building
DEPARTMENT OF HEALTH REGION -7
Donated Lot Area:2 hectares
Project:DOH Building
SENIOR CITIZEN BUILDING AND GRAND STAGE
This Office and Multi-function Building is intended for Senior Citizens of Cebu City.
COST ADVANTAGES IN CEBU
• The minimum wage in Manila is P404/day ($8.08) while in Cebu, it is P267/day ($5.34) for about 51% cost advantage. This cost advantage is even more pronounced for middle and top management positions.
• The cost of food in supermarkets and restaurants is 20-50% cheaper in Cebu compared to Manila
Note: 1US$=PhP50.00
COST ADVANTAGES IN CEBU
• The rental cost of condominiums and executive houses is also 20-50% cheaper in Cebu comparedto Manila.
• The cost of real estate is up to 4 times cheaper thanManila.
• The cost of power in Cebu is cheaper by 30% than Manila (Cebu Indl Rate=P6.50; Manila Indl Rate=P8.50).
• The cost of broadband and other telecom expensesis the same as in Manila.
And finally, the quality of life in Cebu…The amenities of cosmopolitan living embedded in a resort environment…
Cebu Investment Promotions Center
AMENITIES IN COSMOPOLITAN CEBU
Education/Health
• There are 11 Universities and 39 Colleges inCebu with a college population exceeding220,000. Over 23,000 graduate from college yearly.
• There is an accredited International School (up to the secondary level) in Cebu.
• There are 4 Medical Colleges and 3 world-class Hospitals in Cebu that are at par with the best medical institutions anywhere in the country.
AMENITIES IN COSMOPOLITAN CEBU
Leisure/Shopping
• The best beach resorts and some of the best dive spots in the Philippines are in Cebu.
• There are 7 golf courses in the island of Cebu.
• Cebu’s shopping malls are comparable to the best anywhere in the country.
QUALITY OF LIFE
• There is no air pollution in Cebu.
• There is very much less traffic in Cebu. It does not take more than 40 minutes to get from 1 pointin Metro Cebu to another (example, from your office to the golf course or from your house tothe beach).
• Cebu is one of the safest and most secure places in the Philippines. There is almost zero incidence of political, religious & ethnic violence.
Cebu City … It’s the place to be!
THANK YOU VERY MUCH
ALBERTO T. GUMARAOCebu Investment Promotions Center (CIPC)