September 2016

FOCUS ON START-UPS AND INNOVATIONSPECIAL PRIZE WITH CTI SUPPORT: CHF 2‘900 (INSTEAD OF CHF 7‘400)

CeBIT Hannover 2017, March 20 – 24

© ICTswitzerland – September 2016 - 3

CeBIT Start-up 2016

«Our participation at the SWISS Pavilion at CeBIT 2016 was an extremely positive experience. As a Zürich based technology Start-up, Nexiot was able to establish numerous promising contacts and relationships which have since lead to concrete business opportunities. We found the SWISS Pavilion to be the perfect platform for us as entrepreneurs. It is well organized and provides a wide range of networking opportunities with both client and partner organisations.»

Christoph Wartmann CEO and Founder, Nexiot AG, Zürich

© ICTswitzerland – September 2016 - 4

CeBIT Start-up 2016

«Our presence on the SWISS Pavilion @CeBIT 2016 allowed us to interact with highly interested professional and private customers, and even media partners like heise. We as a Start-up were especially able to gain visibility thanks to the prime location and the selected co-exhibitors of the SWISS Pavilion.»

Marcus KöhlerCo-Founder and CPO, ComfyLight AG

© ICTswitzerland – September 2016 - 5

CeBIT Start-up 2016

«It has been a pleasant collaboration with T-LINK. The organization and success of the event surpassed my expectations. The side program allowed excellent opportunities to network and meet C-level IT professionals. ieffects is looking forward to the next participation within the SWISS Pavilion project.Urs Marti, CEO, ieffects ag»

Urs Marti CEO, ieffects ag

© ICTswitzerland – September 2016 - 6

CeBIT 2017 – Benefit from the attention gained as partner country

Digital competence and innovative strength• Research and innovation location• Leading position of the ICT industry • ICT-services and -products on international

growth markets• Reliable economic partner

Focus on innovative Swiss IT Start-ups• Strengthen the Swiss Start-up ecosystem• Interlinking of Start-ups and top universities

with classic industry• Stage for Start-ups, universities and

established corporations

© ICTswitzerland – September 2016 - 7

Goals of the Swiss participation at CeBIT 2017

• International synergies• SWISS Pavilion on 700 sqm exhibition space with international reach• Benefit from and extend the attention gained as partner country• Switzerland reinforces its reputation as leading, innovative and reliable economic partner• Direct linkage and exchange with SCALE11, the international Start-up platform of CeBIT

• National synergies• Strengthen the Swiss Start-up ecosystem• Interlinking of Start-ups, universities and established companies

© ICTswitzerland – September 2016 - 8

Switzerland at CeBIT 2017 – Topic clusters

Business Security

Fintech

Education, Research, Innovation

ProductDigitization

SWISS Pavilion

SCALE11

40 Start-ups to boost the presence of Switzerland

© ICTswitzerland – September 2016 - 9

Attractive B2B magnet SWISS Pavilion

«SwITzerland - Welcome home, digITal» • Open-planned, welcoming SWISS Pavilion, reflecting typical Swiss values. Prominently placed,

ensuring a high degree of attention.

• Thematically structured exhibition sections. Special Highlight on Education, Research, Innovation. Attractively presented, pioneering, state-of-the-art showcases from Research and Innovation.

• Focus on Swiss Start-ups: Application is open for Start-ups related to the ICT-sector. Start-ups from Romandie, Ticino and the German-speaking part Switzerland are invited to join.

• SWISS Pavilion arena with talks and presentations from Swiss exhibitors, mobilising trade visitors and media alike.

© ICTswitzerland – September 2016 - 10

Attractive B2B magnet Start-up ecosystem• Motivating environment of world-class

universities• Win-Win: Expert exchange between well

established ICT companies and Start-ups(Innovation <> Reputation)

• Establish connections to German and international companies

© ICTswitzerland – September 2016 - 11

Public attraction Swiss Community Area in SCALE11Focus drawn to innovative Swiss IT Start-ups

40 Start-ups alternate between the SWISS Pavilon and SCALE11• Access to international networks to establish and expand relationships to investors, VCs and

accelerators• One pitching slot per Start-up • Integration into the SWISS Pavilion eco-system • ½ day on Tuesday: Swiss Start-up day on the SWISS Pavilion. Pitching in front of selected

German and Swiss companies• With a strong, attractive service package, professional assistance and supported by funding

measures, the Start-ups are best equipped to take first steps into export markets• With outstanding Show cases, the Start-ups are attracting special attention

© ICTswitzerland – September 2016 - 13

SWISS Pavilion – Strong Branding

© ICTswitzerland – September 2016 - 14

Start-up Package – What’s included• Reduced participation fee for Start-up all-in package on the Swiss Pavilion

e.g.: LOUNGE Plus CTI participation formula CHF 2’900 / instead of CHF 7’400 • Including the following services

• Attractive position on the SWISS Pavilion• Presence on Swiss Community Area in SCALE11

• Access to accelerators, incubators, investors, governmental organisations, international media, expert talks, background interviews, etc.

• Pitching slots presented to an international audience• Participation in SCALE11 Community Events

• Company presentation on well visited Swiss Pavilion arena• Pre-show workshop in Zurich

• Selected showcases are invited to take part in the CeBIT Press Preview end of January 2017 in Hanover

© ICTswitzerland – September 2016 - 15

T-LINK – a convincing fair packageWell organised• Multilingual, experienced T-LINK show-team• Pre-show and on-site organization and coaching• Exhibitor workshop• Assistance in online data entering /

company and product profile for year-round online presence

All-in• Bistro Suisse with free Swiss specialities and beverages• First class stand construction• Central internet / WLAN• Daily booth cleaning / garbage removal• Shared ward-robe and storage facilities• Office center

Contact management / Media / Communication• Unlimited number of free visitor invitation tickets• Press support• Pre-show press events• «Hot Topics» press service• Directory of trade journals and media• Entry in the SWISS Pavilion list of exhibitors

Focus on networking• Networking lunches, evening receptions• Matchmaking platform «Future Match» and «Future Talk»• Attractive forum for lectures and presentations• Guided Tours• High-ranking delegations from politics and business

© ICTswitzerland – September 2016 - 16

LOUNGE Plus Special Price with CTI SupportCHF 2‘900 (instead of CHF 7‘400)

All prices in CHF / Measurements in cm Participation fee

LOUNGE Plus workstation 5’800

Registration fee / marketing fee (charged by the exhibition organizer) 1’600

Reduction for IT association members: CHF 150 0

Total for LOUNGE Plus workstation 7’400

Basic equipment / services• Company logo lettering, lockable counter, 1 bar stool, LAN, WLAN, 2 exhibitor passes, 1 invitation card to the CeBIT opening ceremony, printable backwall, electric power supply,

current consumption, lighting, brochure rack, stand cleaning, waste disposal• Use of the communal area: Bistro Suisse, office center, meeting room, lecture- /presentation-area, networking-lunches, evening receptions, etc.

Incl.

Usable graphic space, approx. CHF 150 / sqm 140x100

Strong service package (applicable for all participation formulas)

Bistro Suisse• Warm and cold beverages• Swiss red and white wines• Snacks• Swiss chocolate• Swiss cheese• Bündnerfleisch

Contact management• Networking-lunches / evening

receptions / opening ceremony• Matchmaking-platform

«Future Match»• Company profile / product profile

year-round web presence• Listing in printed exhibitor directory• Listing in SWISS Pavilion exhibitor

directory• Listing in the Electronic Visitor

Information System (EBi)• Exhibitor workshop

Invitation services & tickets• Unlimited number of complimentary

visitor entrance tickets for personal invitations (e-tickets)

• CeBIT visitor brochures (electronic version)

• CeBIT invitation cards (electronic version)

• Banners to download

Press services• SWISS Pavilion press activities before,

during and after the show• CeBIT hot topics newsletter• CeBIT trend spots: Publication on

cebit.com in the run-up to the show• List of accredited journalists

Lecture arena• Forum / stage with large screen• Prime location alongside much

frequented corridors • Highly recognized lecture programme

with professional moderation • Perfect platform for the presentation

of Swiss ICT-Highlights

Use, based on availability

© ICTswitzerland – September 2016 - 17

How to participate• Application open from now on until November 30th• Pitching sessions ½ day on two different dates in January/February '17• Participation at CEBIT from March 20th-24th

1. Fill in the registration form (next page) and send to toni.blum@t-link.ch2. CTI Support

• To benefit from CTI special conditions, you either have to be part of the CTI coaching programme or have to fulfil the CTI quality standards. If you are already part of the CTI Coaching Programme, please fill in the attached «CTI application form».

• If you are not in the coaching programme, please fill in the attached form «Quality and Stake Check for Science and Technology based Start-ups» and hand in, to start the approval process.

• If you have any questions regarding the CTI application contact Toni Blum (Toni Blum, T-LINK MANAGEMENT AG, T. +41 43 288 18 77, t.blum@t-link.ch)

© ICTswitzerland – September 2016 - 18

HERE you can find the general terms and conditions for official Swiss participations in international trade fairs. They are an integral point of this contract. Application deadline: November 30, 2016. Send to: T-LINK MANAGEMENT AG, Toni Blum, Grindelstrasse 26, CH-8303 Bassersdorf, t.blum@t-link.ch, 043 288 18 77

Start-up Package Application

PARTICIPATION

LoungePlus CHF 2’900*

CTI COACHING PROGRAMMEIf you are already part of the CTI Coaching Programme, please fill in the attached CTI application form.

* Charges include CHF 1’600 registration fee, catalogue entry, marketing fee, exhibitor passes

CLEARANCE ICTswitzerland resp. T-LINK are authorized to mention our name in communication regarding the SWISS Pavilion Yes No

Signature & stamp:

E-Mail:

Adress, ZIP & place:

Company:

Contact & position:

Phone:

Place, Date:

CONTACT DETAILS

APPLICATION FOR CTI APPROVALIf you are not in the coaching programme, please fill in the attached form «Quality and Stake Check for Science and Technology based Start-ups»

LoungePlus CHF 7’400*

PARTICIPATION WITHOUT CTI SUPPORT

© ICTswitzerland – September 2016 - 19

Organisation SWISS Pavilion

T-LINK MANAGEMENT AGToni BlumT. +41 43 288 18 77 t.blum@t-link.ch

Your ContactsProject-coordination

ICTswitzerlandAnnalena KassnerT. +41 31 311 62 45 annalena.kassner@ictswitzerland.ch

© ICTswitzerland – September 2016 - 20

CeBIT 2016 - More impressions in images and sounds

• That was CeBIT 2016www.ictswitzerland.ch/themen/cebit

• Gallerywww.ictswitzerland.ch/themen/cebit/galerie

• The Swiss exhibitors in portrait modewww.ictswitzerland.ch/themen/cebit/schweizer-aussteller-im-portrait/uebersicht-aussteller

• Press reviewswww.ictswitzerland.ch/themen/cebit/pressestimmen

Vorführender

Präsentationsnotizen

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Join the SWISS Pavilion “Research & Innovation” / “Business Security”

@CeBIT Hannover 2017 (20 – 24 March)

□ We are already in the CTI Coaching Programme

□ We are not yet in the CTI Coaching Programme. We believe, that our product / solutionhas the development status to meet the CTI coaching conditions.We’ll therefore fill in the attached CTI Quality Check Form and send it back tot.blum@t-link.ch for approval by CTI.

Application form Based on the offer from T-LINK SWISS Pavilion @CeBIT 2017 “Research & Innovation“/ Business Security“, CTI will provide their selected Start-ups (total 20 companies) a financial support of CHF 4’500.00 for a LoungePlus workstation. With this call we confirm, that the signing company will pay the remaining net cost directly to T-LINK, 30 days after registration.

* Company name* Type (start-up, SME orR&D institute)Company data * Canton*Address*Postcode town*Company URL* Number of employeesin Switzerland*Prior participation inCeBIT Hanover

Yes (which year(s)?) No

* Area / Topic clusters

(please chose)

Cloud Big Data Security Mobile Social Business Internet of Things

Please register until

November 30, 2016

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Participant 1 (primary contact) * First name, surname * Role in company * Email * Tel Participant 2 (please complete if more than one person) First name, surname Role in company Email Tel X Stand Package

LoungePlus (remaining net cost in CHF: 2’900.00)

*Why would you like to be part of the SWISS Pavilion? (max. 300 words) *What benefits does your company expect to gain from the show? (max. 300 words) Please provide a short description of your company / product A few tips: - keep it short: max. 500 characters - keep it simple: we must be able to understand your value proposition - attract in a few words: imagine you are a visitor – what do you expect from this description? - go straight to the point: what impression would you like your organisation to make on people?

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PLEASE PROVIDE A COMPANY OR PRODUCT VIDEO AND/OR A .PPT PRESENTATION AND A HIGH-RESOLUTION LOGO

Please send this form back to Toni Blum, Project Management, T-LINK MANAGEMENT AG, t.blum@t-link.ch , T +41 43 288 18 77 / F +41 43 288 18 99

Final deadline: November 30, 2016

Place, Date _________________________ Signature ________________________

CTI Start-up D&N

Quality and stage check for science and technology based start-ups applying for high level Development and Networking platforms

subsidized by CTI: for Company

Page: 1 / 3

The eligibility (quality and stage) of start-ups, which are selected for high level Development and Networking platforms1, is usually proved by the active status in the CTI coaching process (coaching acceptance, label, active status). The grantor of the subsidy informs the recipient, whether a certain start-up company meets these criteria. During a pilot phase, the recipient of a subsidy can, in exceptional cases, ask the CTI to check a non CTI start-up. The recipient fills in the form below, which is treated by the CTI, generally within 10 days.

1. Name, organization asking for the quality and stage check

T-LINK MANAGEMENT AG, Schwerzistrasse 6, 8807 Freienbach

2. Name of the start-up

COMPANYNAME: Company representative, (CEO, CTO, other founders)

3. Description of the company

Company (name, where company comes from, e.g. eth Zurich ieLab, founding date)

Company seat (in Switzerland)

Product (short description)

Innovation (short description, science or technology basis)

Market (short description)

Competition (short description)

Business Model (short description)

IPR (short description, incl, ownership and protection measures)

1 Subsidy is > 1000 CHF per participating start-up

CTI Start-up D&N

Quality and stage check for science and technology based start-ups applying for high level Development and Networking platforms

subsidized by CTI: for Company

Page: 2 / 3

Financing (short description)

Main risk / gaps (short description)

Team (short description, incl. deficits in the team)

Stage (short description: elaborated business idea or business plan, first steps into market, real start-up stage)

Segment2 BIO EGT ENG I CT INT MED MNT

4. Overall impression Will there be a true market for this start-up? Is this a feature or a company? A Life Style company? Is the start-up company neither too young nor to mature? Potential: Innovation: Team:

High High Standard Positive Medium Standard Balanced Low Marginal Negative

Not Qualified

5. Conclusion and Benefit for the Start-up

Conclusion

(Potential and benefit for the start-up with regard to the participation at the subsidized platform?)

2 BIO: Biotech / Pharma, EGT: Energy / Green Tech, ENG: Engineering in general, ICT: Information and Communication Tech., INT: Interdisciplinary, MED: Medtech, MNT: Micro and Nanotechnology

CTI Start-up D&N

Quality and stage check for science and technology based start-ups applying for high level Development and Networking platforms

subsidized by CTI: for Company

Page: 3 / 3

6. Decision by the CTI panel

Name of the coaches

Name of the headcoach (head of the panel)

Decision

Short Motivation

The decision is communicated to the grantor by the head of the panel (CC to CTI secretariat). The result of the quality and stage checks is presented to the CTI domain of start-up and entrepreneurship at least once a year by the head of the panel (the list of decisions and the minutes are archived by the members of the panel on the CTI Sharepoint).