CeBIT 2009

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  1. 1. igit al marke t- tes t fr om the dla NE W: Ge t the it .come year a t ceb every day o f th place CeBIT 2009: TAKE YOUR BUSINESS TO THE NEXT LEVELThe worlds No.1 marketplace for digital business 3 8 MARCH 2009 HANNOVER www.cebit.com Updated version, September 2008
  2. 2. WELCOME TO CeBIT 2009PROFIT FROM THE NEW UPSWING IN THE MARKETMore content, more visitors, more business: In 2008 the No.1 marketplace for digital solutions, trends and innovations once again inspired and energized the international ICT industry. With exhibitors reporting over ten million business inquiries in just six days, CeBIT is proof that the market is on the up once more. Theres a new mood of optimism sweeping through the ICT industry and your successful business future starts here! New technologies, new trends and developments, cutting-edge innovations as the top meeting place for the digital industry CeBIT is ideal for making new contacts. An engine driving innovation and the international forum of choice for knowledge sharing. Leading representatives of business, science and government use the show as a platform for dis- cussing and driving forward the future of ICT. All this creates a vibrant, dynamic environ- ment, full of exciting potential for your business. Boasting more to see and more opportunities, CeBIT never stands still. New display cate- gories are constantly being introduced, and hot topics of the day, such as eHealth, green IT and mobility, are put centre stage at the show. At the same time an informative and high-quality congress program serves to increase visitor numbers still further around half a million in 2008, from Germany and all over the world. 80 per cent were trade visitors. And now you can mobilize additional business potential at cebit.com a new service launched for 2009, which gives you a round-the-clock online presence in the worlds No.1 digital marketplace. Putting your business online 24 / 7 considerably extends your reach and lets you make business contacts quickly and easily, at home and abroad. New services, a clear display concept and a concerted campaign of visitor recruitment are designed to build on CeBITs strong position as the most important event of the year in the ICT business calendar. CeBIT 2009 is going to be a highlight, so make sure youre in on the action, presenting your products and solutions at the worlds No.1 digital marketplace! Yours sincerely, Ernst Raue, Member of the Board at Deutsche Messe 2www.cebit.com
  3. 3. CONTENTSONE PLACE ENDLESS POSSIBILITIES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . p. 4 5495,000 VISITORS WANT TO SEE YOU! . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . p. 6 7MEDIA COVERAGE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . p. 8 9HIGHLIGHTS 2008/2009 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . p. 10 11A HOT TOPIC AT CeBIT 2009: webciety /CeBIT CONCEPT . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . p. 12 13cebit.com YOUR DIGITAL MARKETPLACE / CeBIT HALL BY HALL . . . . . . . . . . . . . . . . . . . . . . p. 14 16BUSINESS PROCESSES / COMMUNICATIONS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . p. 17 19TELEMATICS & NAVIGATION, AUTOMOTIVE SOLUTIONS AND TRANSPORT & LOGISTICS / IT INFRASTRUCTURE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . p. 20 21CONSUMER ELECTRONICS /INTERNET & MOBILE SOLUTIONS . . . . . . . . . . . . . . . . . . . . . . . . . p. 22 23future parc / PUBLIC SECTOR PARC . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . p. 24 25TELEHEALTH / BANKING & FINANCE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . p. 26 27PLANET RESELLER / SERVICES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . p. 28 30PRICES, TERMS & CONDITIONS / HALL 6 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . p. 31 33CeBIT EVENTS WORLDWIDE / iF INTERNATIONAL FORUM DESIGN . . . . . . . . . . . . . . . . . . . . . p. 34 35YOUR CeBIT TEAM . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . p. 36 37www.cebit.com3
  4. 4. ONE PLACE ENDLESS POSSIBILITIESEXPLOIT THE POTENTIAL FOR NEW BUSINESS As the agship trade fair for the ICT industry, CeBIT is the No.1 marketplace for digital solutions, trends and innovations and the worlds largest convention on ICT-related topics and issues. CeBIT 2008 was no exception: lucrative business opportunities and fruit- ful contacts with fellow professionals make CeBIT a powerful driver of growth right across the industry. And the perfect place, therefore, for you to showcase your company before an international audience of prospective buyers. Its a chance not to be missed! CeBIT is the most important event of the year for the global ICT industry. Steve Ballmer, Microsoft 4www.cebit.com
  5. 5. CeBIT 2009 A MUST FOR YOUR FUTURE BUSINESS SUCCESS New topic areas, new visitor groups CeBIT is always adding new display categories to cover current areas of interest and the latest industry trends. This, of course, attracts new target groups to the show every year.Well-dened target groups for more effective business Benet from the high quota of trade visitors at CeBIT and talk direct to the decision-makers. One agship trade fair, one meeting place Save yourself time and money: here you can cultivate all your high-value business contacts without having to travel far and wide.More communication, more knowledge transfer Exchange information with senior professionals and leading international companies at the industrys most important networking event. One goal, protable investments Trade visitors to CeBIT 2008 placed orders worth around ten billion euros during the show. www.cebit.com 5
  6. 6. 495,000 VISITORS WANT TO SEE YOU!FOREIGN VISITORS ACCORDING TO COUNTRY OF ORIGINRest of European Union Eastern Europe 50,500 15,600 2,000 North America2,300 7,000 Rest of Western Asia Europe3,300 South and 2,300700Africa Central America Australia /OceaniaWith a large number of visitors from Europe and overseas, CeBIT 2008 once again underlined the extent of your opportunities for making international business contacts in Hannover. TRADE VISITORS ACCORDNG TO AREA OF RESPONSIBILITYSenior management46,200Data processing / IT management123,600Telecommunications 31,400Research, development, design23,500Product development17,300Planning, work scheduling13,000Manufacturing, production14,800Production and quality management 6,100Purchasing, procurement21,000Finance, accounting, controlling 17,300 Talk face to face with the right contacts and decision-makers in your line of business. And new contacts like these lead directly to new orders further down the line. 6 www.cebit.com
  7. 7. Quantity and quality: CeBIT delivers not only large numbers of visitors, but above all a high calibre of visitor including a high proportion of decision-makers and total planned investments amounting to ten billion euros! BREAKDOWN OF VISITORS ACCORDING TO BUSINESS SECTORManufacturers of hardware, end-user equipment and infrastructure 17,000Telecoms services34,700Software companies 27,800IT services, IT consultants68,600Service providers and freelance professionals44,400Commerce 34,000Transport and logistics10,500Public authorities and institutions44,100Skilled trades9,400Construction industry 6,500Banking, nance and insurance15,500Healthcare and medical technology12,300Energy6,900Travel and tourism2,200Manufacturing industry:31,400 Basic materials and primary products6,900 Capital goods19,100 Automotive industry (including component suppliers)10,800 Mechanical and plant engineering5,400 Electrical engineering3,600 Consumer goods4,000 Food and semi-luxuries1,400 New target groups: all the relevant market players come together at CeBIT. So you have a chance to pre- sent your products to new target groups and open up new areas of business.EITO THE KEY ICT MARKETS AT A GLANCE The European Information Technology Observatory (EITO) supplies reliable data and forecasts on the role of Europe within the global ICT market: www.eito.comwww.cebit.com 7
  8. 8. MEDIA COVERAGEPRESENCE IN THE MEDIA Every year CeBIT in Hannover attracts massive media coverage worldwide. As an exhi- bitor you wont nd such a concentrated international media presence anywhere else. Make the most of this unique communication platform to get yourself and your products talked about in the national and international press! CeBIT 2008 7,000G8 Summit 20075,000World Economic Forum 2008 500 Number of accredited journalists TRADE PRESS PRESENCE Every year the worlds press reports at length on CeBIT and that means on your company too. Whether its news agencies such as Reuters, Dow Jones, Bloomberg, AP and dpa or respected papers newspapers such as the Frankfurter Allgemeine Zeitung and the International Herald Tribune: all the major national and international business and trade media send more than 7,000 journalists to CeBIT each year.MULTI-CHANNEL PRESENCE When the latest product highlights of the ICT world are presented every year, all eyes turn to Hannover. You too can benet from the attention that CeBIT attracts right across all media channels. Trade press 2,900Radio and television 1,100Online media 1,100Daily and business press 1,000General-interest press300 Number of accredited journalists GLOBAL PRESENCE Interest from all over the world: The presence of innumerable foreign media represen- tatives at CeBIT genera