GLOBAL ONLINE COMMUNITY OF DOCTORS

HCP Engagement71% doctors note digital connect improves relationship with Pharma

Product Communications97% doctors go online to get drug updates

HCP Education68% doctors trust online resources of medical education

I N F O C E N T E RCASE STUDY

CLIENT OBJECTIVE

To revive HCP interest in Metformin, a 30-year old molecule in a market that has progressed with newer substitutes, threatening its dominance in T2DM management.

The challenge lay in defending client’s market standing by reinforcing the drug’s relevance and effectiveness.

TARGET AUDIENCE

GeneralPractitioners

ConsultingPhysicians

Nephrologists

Endocrinologists

Cardiologists Diabetologists

DOCPLEXUS SOLUTION

Infocenter: Client's exclusive microsite on Docplexus platform. This would be a key touchpoint with HCPs and help secure continuous, meaningful dialogue between client and doctors.

Content Marketing Strategy: To promote different therapeutic uses of Metformin, in addition to being first-line treatment for diabetes. Infocenter's articles focussed on the drug’s efficacy for prevention of diabetes, its use in special population, and for treating diabetes-specific comorbidities like CVD.

Docplexus is happy to present this Infocenter page dedicated to discuss posts related to better management of Diabetes Mellitus. This page will provide you with information about various topics like new treatment measures, existing drugs, efficacy, best practices, different treatment regulations and guidelines that all doctors must know.

Diabetes Therapy Infocenter

Warm Welcome to Diabetes Therapy Infocenter

ACHIEVEMENTS

Reconnected HCPs with Metformin's Legacy Drug Status: The Infocenter provided an efficient medium for the client to take their legacy brand to a large, cross-specialty physician audience.Educated HCPs on Metformin's Use beyond Diabetes Treatment: Content strategy succeeded in promoting broad applicability of the drug.

Reinforced Metformin's Relevance: Content marketing on Infocenter restored Metformin's status as 'go-to-therapy' for diabetes and associated medical conditions, despite presence of newer products, and secured market position of client's brand.

TOP CONTENT

PROJECT STATISTICS

Additional Pharmacological Uses of Metformin – Dr. Sujata Chatterjee

Safety, Efficacy And Tolerability Of Combination Therapy In Diabetes – Dr. Sanjay Kalra

DOCPLEXUS INFOCENTER - ONE SOLUTION FOR MULTIPLE GOALS

KOLENGAGEMENT5PRODUCT

LAUNCHMARKET EXPANSION

BRAND RECALL

THERAPYLEADERSHIP

No. of times Doctorsviewed Infocenters

No. of unique Doctors visiting Infocenter

No. of times Doctors engaged on Infocenter post

9570

1931

3359 367

VIEWS QUALIFIED CONTACTS ENGAGEMENT

30 311936 19 34

DOCPLEXUS MARKETING SOLUTIONS

PHARMA’S TRUSTED MARKETING PARTNER

Microsite to host your brand’s content in different formats and develop meaningful engagement with physicians.

Interactive session with renowned KOL‘s on innovative therapies. Considered as one of the best modes of engagement with doctors.

A short interview with the KOL on the new treatment measures and developments in their therapy area.

Online study to assess physician’s sentiments around specific drug/TA. Provides latest insights for best marketing outcomes.

Take key brand announcements to the right audienceat the right time with our press release tool.

Short courses on pertinent topics that fill the gap in treatment. Best option to educate doctors in digital age.

KOL INTERVIEWKOL WEBINAR

MEDICAL UPDATES

A perfect brand building platform where you can partner with Docplexus to take the latest medical updates to the community.

Uniquely designed content marketing campaigns that leverage specific health days to promote pharma offerings to HCPs.

ONLINE CME

INFOCENTER

PHARMABUZZ

MINDSET ANALYSIS

SPECIAL CAMPAIGNS

Best Therapy for Schizophrenia is

PHARMA’S TRUSTED MARKETING PARTNER

OUR BUSINESS PARTNERS

In the last four years, Docplexus has partnered with 32 renowned Pharma companies. Many are early adopters of digital marketing and have experienced never-like-before marketing success with us. Our business partners are reflection of our brand and products’ value in the market.

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