div class=trans-pagebutton class=gotoPage data-page=1Page 1button div class=trans-imageimg data-url=documentcdn-pros-flexible-and-transparent-revenue-upside-with-large-budgets-cons-offhtmlpage=1 data-page=1 class=trans-thumb lazyload alt=Page 1: cdnchoozlecomPros Flexible and transparent Revenue upside with large budgets Cons off net budget not gross Spend is projected Fixed CPM Sell at a fixed CPM higher than whats loading=lazy src=data:imagegifbase64iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAQAAAC1HAwCAAAAC0lEQVR42mM8Uw8AAh0BTZud3BwAAAAASUVORK5CYII= data-src=https:reader034fdocumentsnetreader034viewer20220422135eb877543ece704b582c912dhtml5thumbnails1jpg width=140 height=200 divdiv