Corporate Design Manual

The most important points regarding the visualisation of alpenregion.ch

Concept: Atelier KE, Beat Kehrli, Hasliberg September 2003

You can download the logo alpenregion.ch from the Internet.

Most well-established software applications should be able to process the logo.

www.alpenregion.ch ➜ About Us ➜ Media Corner ➜ Logos

More information:

alpenregion.ch

Marketing

Twing

CH-6084 Hasliberg Wasserwendi

Tel. ++41 (0)33 972 51 62

Fax ++41 (0)33 972 51 63

marketing@alpenregion.ch

Switzerland.get natural.

Corporate Design Manual

Basic Version of Logo

The logo is available in two

versions: one with and one without

the logo of Switzerland Tourism.

No other versions are available.

The logo may only be used in its

original form. Modifications or the

reproduction of the logo with other

fonts are prohibited. Especially, if

you wish to use the golden flower

with the logo alpenregion.ch you

must apply the slogan

«Switzerland. get natural».

It is strictly against the guidelines

of Switzerland Tourism to use the

golden flower as a single,

standalone element.

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Corporate Design Manual

Colour Versions of Logo

basic version

black

grey

negative

On a white or light coloured

background the logo always

appears in the colours blue, black

or grey.

On a black background the logo

always appears in the colour

white. This guideline is also valid

for all other dark backgrounds.

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Corporate Design Manual

Colour Specification of Logo

Always use the specified

blue colour. The colour has

been specified precisely for

four-colour printing and full

colour printing.PANTONE 2945 CV for full colour printing

100% CYAN / 65% MAGENTA / 0% YELLOW / 5% BLACK for four-colour printing

100% BLACK

50% BLACK

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Corporate Design Manual

Fonts from alpenregion.ch

The logo font is Meta Plus Bold

A B C D E F G H I J K L M N O P Q R S T U V W X Y Za b c d e f g h i j k l m n o p q r s t u v w x y z1 2 3 4 5 6 7 8 9 0

For additional text use Meta Plus Book

A B C D E F G H I J K L M N O P Q R S T U V W X Y Za b c d e f g h i j k l m n o p q r s t u v w x y z1 2 3 4 5 6 7 8 9 0

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Corporate Design Manual

Logo Application

The alpenregion.ch is a

concept.

Special emphasis is given to

the name.

The product must be

communicated clearly and

precisely to the customer.

The A4 brochures can be used

as an example.

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Corporate Design Manual

Logo Application

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The event posters in the alpenregion.ch can be used as an example.

The place name is communicated clearly and precisely.

Accordingly, the logo alpenregion.ch appears smaller in size.

Corporate Design Manual

The Slogan: «best place between interlaken and lucerne»

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The slogan «best place between

interlaken and lucerne» can be

used whenever the two

geographical names Interlaken

and Lucerne play an important

role in the advertising message.

We use the well-known names

Interlaken and Lucerne to

geographically position our

region more precisely.

Corporate Design Manual

Spelling alpenregion.ch

In future, we will refer to our region as the alpenregion.ch and no longer as the «Alpen Region Brienz-Meiringen-Hasliberg».

The alpenregion.ch is the label. An example of the new syntax is:

- The world’s best alphorn blowers will meet at Engstlenalp in the alpenregion.ch.

- The dog-sledding race at Gadmen is an important winter event for the alpenregion.ch.

- The Rivella-Family-Contest will take place again this year on the Hasliberg in the alpenregion.ch.

- Winter sports in the alpenregion.ch will be significantly enhanced by the renewal of the cable car system

between Hasliberg-Reuti and Mägisalp.

- Let the wind blow through your hair during the sledding race at Axalp near Brienz in the alpenregion.ch.

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Corporate Design Manual

Do-nots

alpenregion.ch

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Corporate Design Manual

The «old» logo may still be used

Companies or products which

are mainly important and

active on the local market can

still use the «old» logo.

The colour application is as

with the alpenregion.ch.

The use of the golden flower

of Schweiz Tourism is

prohibited.

basic version

black

grey

negative

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