Program Overview

Sweet Deals, Chicago is a travel promotion designed to encourage high-spending American Express® Cardmembers to take advantage of travel and in-market offers at hotels, restaurants, shops and entertainment establishments in Chicago

The Sweet Deals offers will be featured on:

SweetDealsChicago.com

American Express Selects

Promotional Dates: January 1 – December 31, 2010

SweetDealsChicago.com

SweetDealsChicago.com

Marketing Channels/Benefits Your business will have exposure on the CCTB’s website

which receives over 3 million unique visitors a year

Your offer will have exposure on American Express Selects, a website for American Express Cardmembers to search for offers which receives 215k site visits per month

Targeted online, electronic and other channels

Turnkey program, easy to participate

Incremental sales from Cardmembers taking advantage of your exclusive offer

No additional costs - you only incur the expense of fulfilling your offer when a purchase is made

American Express Cardmember Demographics American Express is excited to help promote Sweet Deals, Chicago and has the

ability to deliver targeted marketing messages to highly desired Cardmembers.

1: Brookfield Research, July 2007. American Express Consumer, OPEN and Corporate Cardmembers who made a purchase in the past month using an American Express Card.

2: Loyalty Programs are those that provide points, miles, rewards, rebates or cash back with American Express Card use.3: Non-Cardmembers include Visa, MasterCard, Discover or Diners Club Card Holders who do not have any type of American Express Card and made a purchase in the

past month using any of their Cards.

Affluent

Loyal

Well Educated

Internet Savvy

85% are enrolled in an American Express Loyalty Program.2

49% agree that American Express is their Card of choice. 14% carry American Express, but do not carry any other major credit or charge cards.

67% have graduated from college.

Average household income: $101,000, which is 40% more than Non-Cardmembers.3

85% own their primary residence, which is 10% more than Non-Cardmembers.3

High-Spending On average, spent $4,144 on purchases made in the past 3 months using American Express,

which is 1.7 times as much as Non-Cardmembers spent on purchases using Visa, MasterCard, Discover or Diners Club in the past 3 months.

52% made purchases online in the past 3 months using American Express.

American Express Cardmember Demographics:1

American Express Cardmember Channels

Email: Reaching Cardmembers nationally with specific spend behavior –e.g. past visits to Chicago, specific industry spend, repeat visitors, lapsed visitors. Total counts will vary based on segmentation strategy. This channel provides performance and activation analytics at the end of the promotion.

Statement Messaging: Reaching Cardmembers nationally with specific spend behavior –e.g. past visits to Chicago, specific industry spend, repeat visitors, lapsed visitors. Total counts will vary based on segmentation strategy.

Selects: Reaching Cardmembers nationally across all American Express products.

Card Product e-Newsletters: Reaching Cardmembers nationally across select American Express products.

For Sweet Deals, American Express expects to deliver over 3.1 million impressions worth approximately $230,000 in value.

Sampling of American Express Channels

*All channels subject to availability

How To Participate

Determine the offer that you will provide (must be exclusive to customers using an American Express® Card and must meet American Express minimum offer guidelines)

Complete a program Participation Agreement

Contact Kelly McCarthy at 312-567-8508 or kmccarthy@choosechicago.com to request a participation form

Provide a 70x70 pixel logo (JPEG or GIF)

By participating, you agree to accept American Express as the only form of payment for offers in this program

Participation Deadline: November 5