“We have a dream: 100% education, 100% employment, 100% participation; zero disrespect, zero discrimination, zero injustice.”

Tariq, 29, Sidi Moumen November 11, 2009

Introduction

• A prevalent social and health issue in the rural regions of many developing

countries is the capacity of unstandardized education systems to provide proper

health education, leadership opportunities, or critical thinking skills to adolescents

in high-poverty areas.

• As a response to this problem many nongovernmental organizations, health

awareness projects, and community development initiatives have been

implemented in many of Morocco’s communities.

• These advancements have resulted in measureable growth in the Moroccan

economy, through organizations like the World Bank and UNICEF. However, there

are also many smaller charitable entities that work to enhance rural communities.

• Creativity and Community Development: Morocco Inc. (CCD Morocco) is a

newly formed NGO in Ouauizerth, Morocco. This case study will provide a

detailed examination of the strategic development of CCD Morocco within the

social context.

Objective

• CCDM intends to use the peer education method of

disseminating information regarding health and environmental

issues, leadership, individual and community empowerment, and

women’s empowerment to adolescents and college-age students.

• The primary objective of this case study is to comprehensively

examine the strategic processes and developmental stages of the

organization to enhance the effectiveness of CCDM and assist

the Ouauizerth community.

• The study will examine the strategic processes of existing

successful community intervention strategies, identify the

common indicators of success, and analyze the social

environment where a number of intersecting factors and

organizational hierarchies affect implementation and diffusion of

innovation.

Data and Methods

• Data will be collected from a variety of sources including previous literature, as well

as correspondence and interviews with individuals who influence services of CCDM;

board members, students, instructors, and administrative officials. Interviews will be

scheduled during field research in Ouauizerth, Morocco in May 2013.

• Data analyzed will contribute to CCDM project development (Fig. 7) in alignment

with the successful implementation strategies of similar NGO and community

initiatives.

Acknowledgements: Thank you to Dr. Jo Ann Ewalt, MPA Director; College of Charleston MPA Program; Creativity and Community Development: Morocco Inc.; and Amzwaro Association for Development. Contact: youngkn@g.cofc.edu

Rockin’ the Proverbial Qasbah: Strategic NGO Development in Ouauizerth, Morocco

Kristen Young

College of Charleston MPA Program & Creativity and Community Development: Morocco Inc.

Results • This case study will outline common aspects of successful nongovernmental programs,

and address the potential for Moroccan communities to better evaluate and solve social

problems through strategic local NGO development.

• The study will be used by CCD Morocco, Inc. In to mobilize support, raise awareness,

and expand funding prospects. It will ultimately be used to collect longitudinal data for the

organization in anticipation of future studies and will be submitted for publication be

published on Electronic Hallway.

Knowledge Persuasion Decision Implementation Confirmation

• Socioeconomic

characteristics

• Communication

behaviors

• Relative

advantage

• Compatibility

• Complexity

• Triability

• Observability

Adoption

or

Rejection

Continuation

or

Discontinuation

Of services

Significance

Although young people

in Morocco make up 30

percent of the total

population, a recent

World Bank survey finds

that an overwhelming 49

percent of Moroccan

youth are neither

working nor in school.

Furthermore, idleness

contributes to high-risk

behaviors among youth

(World Bank, 2010).

Figure 5. Source: www.globalvoicesonline.com

• Figure 8. (left) The Ouauizerth high

school where CCDM will be working.

• Figure 9. (above) a classroom of

Moroccan students using peer

education. Source: CCD Morocco Inc.

Source: CCD Morocco Inc.

Figure 4. (above): The community of Ouauizerth,

nestled in the High Atlas Mountains in Morocco.

Figure 7. Conceptual Model for Diffusion of Innovation. Source: Rogers, Diffusion of Innovation. 1995.

Source:www.peacecorps.gov.

Source: www.worldatlas.com

Source:www.unicef.org

Figure 6. A group of Moroccan

adolescents involved in a community

development project with UNICEF.

CCD Morocco, Inc. will be

incorporating similar methods.

0.0% 2.0% 4.0% 6.0% 8.0%

Years of Schooling

School Attendance

Nutrition

Electricity

Sanitation

Drinking Water

Assets

Ed

uca

tio

nH

ea

lth

Liv

ing

Sta

nd

ard

s

Percentage of Population who are Poor and Deprived of Each Indicator

Figure 3. Morocco Deprivation Indicators

Source: Oxford Poverty and Human Development Initiative Data

o OUAUIZERTH

Source: World Bank Data, 2010