CBUSWAW presentation
17
Give Them What They Want Michael A. Levin Associate Professor, Marketing Otterbein University
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Transcript of CBUSWAW presentation
Give Them What They Want
Michael A. LevinAssociate Professor, Marketing
Otterbein University
Problem
Survey
Story
Story
Interest in
Application
Purchasing
Activities
Information
Sharing
Activities
Story
Interest in
Application
Purchasing
Activities
Information
Sharing
Activities
Story
Interest in
Application
Purchasing
Activities
Information
Sharing
Activities
Time Since
Last Visit
Time
Since
Last Visit
Time
Since
Last Visit
Story
Interest in
Application
Purchasing
Activities
Information
Sharing
Activities
Time Since
Last Visit
Time
Since
Last Visit
Time
Since
Last Visit
Analysis
Story
Interest in
Application
Purchasing
Activities
Information
Sharing
Activities
Story
Interest in
Application
Purchasing
Activities
Information
Sharing
Activities
Time Since
Last Visit
Time
Since
Last Visit
Time
Since
Last Visit
Additional Story
Additional Story
LimitationsDo you currently use any shopping apps
on your mobile device?
Yes No
Limitations
Limitations
