CBI Market Intelligence NABC Mali – Niger – Burkina Faso Business Forum

16-4-2015 CBI - Ministry of Foreign

Affairs 2

CBI: mission and scope

Mission

Contribute to sustainable economic development in developing countries

through the expansion of exports from these

countries

CBI key facts - Ministry of Foreign Affairs of the

Netherlands - Private sector development - SME exporters - Business Support Organisations (BSOs) - >25 sectors: agribusiness, consumer,

industrial and services - Partner countries in Africa, Asia and Latin

America

– CBI provides services to governments, support organisations, and more than 700 SMEs a year globally, in over 20 sectors.

– Five clusters of services:

CBI services

MI Portfolio on Natural Ingredients

Food ingredients Cosmetics ingredients Health products ingredients

Coffee Tea Cacao Spices and herbs Food additives Honey and sweeteners Grains and pulses Vegetable oils Oilseeds Processed fruit and vegetables

Vegetable oils Essential oils Botanicals

Medicinal and aromatic plants Saps and extracts Food supplements Herbal medicine

Our product coverage –> matching yours!

CBI has specific market studies on: Fresh mango Sesame seed Waxes Dried mango Ginger Groundnuts Mango puree Sesame oil Groundnut oil Pineapple juice Cashew Fruit seed oils Fresh pineapple Sesame oil Groundnut oil Jams and jellies Shea butter Fruit seed oils …and many other products to discover!

Our product coverage –> matching yours!

CBI has tailored market studies on West Africa: Cashew – Benin, Burkina Faso and Mali Fresh pineapple – Ghana and Benin Fresh mango – Burkina Faso, Mali and Senegal Dried mango – Burkina Faso, Mali and Ghana These studies are available in English and French!

What can you learn from our studies? The CBI market intelligence studies provide insights into the following aspects of the European market: • Key market trends and developments (e.g. health, convenience, organic, story

telling, etc.); • Buyer requirements, both legislation and private standards (e.g. food safety and

certification on sustainability); • Trade flows: what are the most interesting export markets when looking at

their imports, (re)exports, consumption and production? • Market channels and segments: distribution channels, trade partners and

promising market segments; • Competition: key producers and exporters, entry barriers, substitution

products.

What can you learn from our studies? The CBI market intelligence studies provide insights into the following aspects of the European market: • Key market trends and developments (e.g. health, convenience, organic, story telling, etc.); • Buyer requirements, both legislation and private standards (e.g. food safety and certification on

sustainability); • Trade flows: what are the most interesting export markets when looking at their imports, (re)exports,

consumption and production? • Market channels and segments: distribution channels, trade partners and promising market segments; • Competition: key producers and exporters, entry barriers, substitution products.

CBI reports are: - short and clear reports written specifically for SME exporters - practical reports with export tips and tricks - focusing on the European market - focusing on products from developing countries

Our research process

Analysis Interpretation

Developments Trends Foresights

Primary and secundary research

Market Studies

Peer group sessions

Opportunities Tips

Translation into market studies

Peer Group session

CBI Market Intelligence Platform: www.marketintel.eu

Where to find our studies?

Thank you for your attention!

Understanding

tomorrow’s

markets

Contact CBI Market Intelligence

Mr. Bram van Helvoirt

bhelvoirt@cbi.eu