We are a different kind of agency. With a network of high-end professionals who have worked together on turn-key websites �to complex printed collateral, Caylor Solutions puts together specialized teams to create �

custom answers to your education marketing challenges.

Smart Marketing.

What Makes Us Unique? Caylor Solutions:

We bring a fresh perspective to education marketing. By applying the experience from corporate and consumer marketing, we can apply new thinking and results to enrollment and advancement marketing. �We produce solutions to marketing and communication challenges. We produce a return on an investment. We produce results.

Digital Solutions Print Solutions Consulting

A Virtual Education Marketing Firm

We are a different kind of agency. We are a virtual agency. With a network of high-end professionals who have worked together on turn-key websites, branding and marketing strategies, to complex printed collateral, Caylor Solutions puts together specialized teams to create custom answers to your marketing challenges. When we work smarter, you benefit. Our virtual teams mean no overhead. We custom fit every project team for your needs. We bring depth of experience with an affordable solution. We work smarter to save our clients time and money.

Working Smarter.

Caylor Solutions:

Our relationship with Caylor Solutions has grown from a simple vendor connection to

a partnership with a trusted counselor. – Chris Williams, Anderson University

“

Our Process Caylor Solutions:

Caylor Solutions approaches all of our work through a three-part, strategic lens:

Three Parts

Think Upon gathering the needed information, we synthesize all that we have collected and organize it into strategic directions.

Create Only with an approved strategic blueprint in hand will we create the tactics and tools to complete the project.

Listen Before any project is started or any solution suggested, we always spend time asking questions and listening.

No project should be started without a solid strategy. No strategy can be created without understanding.

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Caylor Solutions

Services and Deliverables

Marketing

From marketing plans to brand overhaul, Caylor Solutions can provide you with the education marketing you need for both enrollment and advancement.

Websites & Digital

Since 1994, Caylor has been doing websites and digital media. Working with schools around the U.S. and Canada, Caylor Solutions creates websites that produce results.

Social Media

Recognized as a leader in social media for education, Caylor Solutions provides audit and strategic services for our education clients, as well as training and automation.

Content

From supporting content for websites and social media, through eBooks and video, Caylor Solutions provides both written and rich media content for your marketing.

Marketing Automation

Generating and nurturing leads through marketing automation drives success in institution goals. Caylor provides full service strategy, set-up, and software solutions to produce results.

Training

From webinar training to full-day retreats, Caylor can customize a training package for your team. Past sessions include social media, writing for the web, designing infographics, and �web navigation.

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I really like how we have had an hour conversation about the

challenges to our marketing and you haven't even talked about what

something should look like... you get it, you know education

and you really think about what the problem and potential

solutions might be.

“

Our Core Virtual Team

With a background in design and development with corporate, education, and non-profit clients, Caylor now focuses his expertise on marketing for education. Bart is an Anderson University graduate and resides with his family in Fishers, Indiana.

Beth excels at detail management and keeping large, multi-faceted projects on time and on budget. Beth is a Huntington University graduate and serves on the President’s Executive Council for Excellence (PACE).

Bart Caylor President & Owner

Beth Mills Project Manager

Jenni brings a unique blend of high-end creative and strategic thought to every project which she is engaged. She thinks through problems and creates solid marketing solutions. Roberts is an IUPUI Herron School of Art graduate and currently resides with her family on Hilton Head Island.

Jenni Roberts Creative Director

In her words, “Highly effective creative must do both–combine ‘beauty and brains’ to capture the attention of a target audience.” With years of extensive experience within the advertising/marketing industry as well as education projects, she brings her expertise to Caylor Solutions. Kathy lives with her family in Dayton, Ohio.

Kathy Royer Senior Art Director

Caylor Solutions:

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Other Members of Our Virtual Team Caylor Solutions:

Caylor Solutions team is made up of professionals who have worked together for years on strategic marketing and communications projects across various industries and verticals. With our virtual model, we can flex and bring additional resources to the team as your project dictates, assuring you the greatest expertise for your education marketing need. Here is a sample of our team from around the country, and around the world:

Spending too much time managing social media? Learn these time-saving hacks to get more time to focus on the relationships you are building.

How to Save 5 Hours a Week Managing Your Social Media Accounts

Learn 10 ways to improve your marketing efforts to prospective college students and better connect with them and their parents.

10 Ways to Improve Your Marketing to Prospective Students

Every visitor to your website had a question in mind when they start their online quest. How do you provide them the next step in answering that question?

Call to Action: What is the Next Step?

Smarter Thinking. Caylor Solutions:

We spend a lot of time thinking about marketing. We write about new ideas and ways of effectiveness each week in our blog. Here are

some recent blog subjects we have covered.

&

Visual Portfolio Caylor Solutions:

With a background in print and design, our marketing is backed up with solid creative deliverables. The following is a sample of work done over the years for various education clientele around the United States and Canada.

Caylor Solutions:

Measurable Results

~2,500 Students (Trad, Grad, Adult)

Updates to website, search engine

optimization, and social media

marketing

Anderson University YOY Enrollment Growth

+15 %

2,500 Students (Trad, Grad, Adult)

New Website, Consulting with

Development Build-Out Company

Marian University YOY Freshman Growth

+13%

1,000 Students (Trad Liberal Arts)

New Website and Admissions Tracker

Resulted in Closed Class

Franklin College YOY Freshman Growth

+22%

~150 Students �(Trad Liberal Arts)

New Website, Digital Communications

Consulting

Sterling College 2 Yr Enrollment Growth

+26 %

Faith-Based Experience Caylor Solutions:

Marketing faith-based institutions requires an intrinsic understanding that decisions are go well beyond just the typical feature benefits of �an institution. Caylor can provide marketing solutions that connects with prospective students and parents on multiple levels.

It’s Different

As products of Christian Higher Education and with a vast experience marketing faith-based education, Caylor Solutions understands your audience and can create solutions that work.

Sample Clients: •  Anderson University (IN) •  Bryan College •  Cornerstone University •  Dallas Christian College •  George Fox University •  Huntington University •  Indiana Wesleyan Taylor

University •  Trinity Evangelical

Divinity School

Sample Clients: •  Cathedral High School •  Loras College •  Marian University •  University of Saint

Francis •  Saint Mary’s College (IN) •  University of Dallas •  University of Notre Dame

Sample Clients: •  ABHE (Association for

Biblical Higher Education) •  Capin Crouse •  Capital Education •  Fineline Printing Group •  Lumina Foundation •  NACCAP (North America

Association of Christian Admission Professionals)

•  Pioneer College Caterers

Sample Experiences: •  ABHE Annual Meeting Pre-

Conference Marketing Workshop

•  ABHE Workshop Faculty (Enrollment, Development, Presidental Summit)

•  CCCU Conferences •  NACCAP Conferences •  Taylor Enrollment Summit

Evangelical Schools Catholic Schools Organizations Speaking/Teaching Christian Colleges, Universities

and High Schools Catholic Colleges, Universities

and High Schools Supporting education Speaking Engagements and

Training Experience

Caylor Solutions:

Faith-Based Experience

Caylor Solutions Case Study:

Rose-Hulman CMS Selection

Caylor Solutions worked with Rose-Hulman to understand their website needs and content management processes. Caylor listened, asked questions, and reviewed the current challenges and successes that the institute had with their current system. Working with both the internal marketing team and the information technology team, Caylor worked out a requirements document and plan that everyone could agree upon. Caylor then assembled ten potential solutions from the many available. Our research, interviews, and observations eventually edited the list to three top candidates which were interviewed and vetted prior to presentation to client. Caylor worked with Rose-Hulman to select the final winning vendor.

Solution

Listened Asked

Questions Understood

Vetting

Final Choice

Focus

Research and Interviews

15 CMS

The Rose-Hulman Institute of Technology was in the need to upgrade their content management system. They recognized that the process would involve a deep understanding of the challenges of higher education content management coupled with their unique needs and internal processes. They needed a partner to come along side their internal team to provide leadership in the vetting of multiple options.

Marian University Caylor Solutions Case Study:

Key Results 1.  Website concept and strategy based

upon campus research and brand discovery.

2.  Full navigation audit and reorganization based upon strategy.

3.  Redesign based upon strategy. 4.  Leading and vetting development

partners for implementation based upon required IT needs.

Deliverables !  Enrollment increase of 13% year-over-year. !  Record traditional freshman class

enrollment. !  Freshman class from more states (17) than

ever before. !  Better navigation and organization for the

end user. !  Clarity of brand and unique selling

proposition.

Marian University needed a strategic enrollment plan for their website. Challenges of trying to be everything to all audiences, they needed focus to impact enrollment and provide clear benefits for the private, Catholic university in the heart of Indianapolis.

Strategic Challenge

We had an amazing team working together this year

and that includes you and all your work on our web site.

Thank you! – Luann Brames,

Director of Freshmen Admission, Marian University

“ Marian.edu…was one of the best college sites we visited.

It was easy to navigate and allowed us to find the

exact content for which we were looking.

– Parent of Incoming Freshman Student

“

Caylor Solutions Case Study: Indiana Wesleyan University

Social Media & Content Strategy

Audit

Caylor worked with IWU to assess current social media usage and overall goals and

audiences of channels.

Content Plan

In addition to overall strategy, Caylor put together a custom editorial and content plan to drive traffic back to IWU website and engage students.

Strategy

Caylor developed a written strategy including both original content and

curated content with recommended automation tactics.

Training Caylor worked with social media team on best practices, use of automation tools, and cadence of posts.

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Franklin College Case Study

Key Results Caylor Solutions researched, redesigned, redeveloped, and relaunched the Franklin College website within a 6 month window. The site has been well received by alumni, students, staff, and most importantly, prospective students and families.

Deliverables • 22% increase in Freshman, Traditional

Undergraduate Matriculation • Creative solutions were provided to reduce

budget impact by training for content creation for migration of pages.

• Visually-rich, enrollment focused website for prospective students and parents.

• Content is updated on a daily and weekly basis to keep the home page fresh and evergreen.

Franklin College needed a website that was enrollment focused: one that could impact undergraduate admissions and provide clarity to their brand story.

Strategic Challenge

The Caylor Solutions team is exceptionally client-focused and is committed to working

collaboratively to develop solutions that we will be able

to use and grow over time. – Theresa Lehman,

Director of Marketing, Franklin College

“ A true partner makes a tremendous difference

and Caylor Solutions has done that for us.

– Alan Hill, Vice President of Enrollment,

Franklin College

“

Sterling College Caylor Solutions Case Study:

Key Results Caylor Solutions researched, redesigned, redeveloped, and relaunched the Sterling College website within a 4 month window. The site has been well received by alumni, students, staff, and most importantly, prospective students and families.

Deliverables • 16% increase in enrollment over two year

period from launch. • Creative solutions included time and fee

management: conference calls, collaboration tools, and email were used to keep the project within the assigned budget.

• College has the ability to keep the site updated without additional fees.

Sterling College needed a website that was enrollment focused, provided ability to self-manage, and communicated the brand benefits of this unique liberal arts school in Craftsbury Commons, Vermont. Caylor Solutions brought our expertise in higher education marketing as an able partner.

Strategic Challenge

Caylor Solutions Case Study:

ABHE Website & Consulting

“Caylor and his team have attentively listened and skillfully guided us along a path that will shift our association’s web and social media presence from a static liability to a dynamic asset.”

- Dr. Ralph Enlow, President ABHE

! Brand Authority ABHE’s previous website did not fully reflect the organization’s professionalism and commitment to excellence. The website now reflects these qualities, part of their unique brand.

! Creative Solutions Cost and time were managed with conference calls and online collaboration.

! Simple Yet Powerful The solution chosen allows ABHE to manage the website internally without needing programming or development experience. Whether making basic text changes, uploading videos or creating pages, changes are easily made.

! Highly Engaging ABHE now has a highly engaging site that appeals to all of their constituencies: prospective students, member schools and those interested in learning more about Biblical Higher Education.

Key Results

The Association for Biblical Higher Education (ABHE) is a high-quality, engaged association of leading Bible Colleges in the U.S. and Canada. As they like to put it, they have historically been the “association their members lived with,” but now they wanted to be the “association their members could not live without.” To achieve that goal, they needed a better digital strategy and web platform.

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Caylor Solutions Case Study:

Drury University Social Media Training

Drury University needed to get their entire team on the same page with regards to using social media for

education. Caylor provided training and guided discussion.

President Bart Caylor spent a day with the Druy University team.

Vice President of Enrollment and Marketing facilitated the day’s

discussions with Caylor.

Enrollment and marketing team have a common langage and

perspective on the proper use of social media usage and planning.

Deliverables Strategic Challenge Results

• Affordable training provided for �an entire team during retreat.

• Accessible conversation that �fostered discussion and �“what if” ideas within team.

•  Practical next steps to impact marketing immediately.

•  Practical introduction to tools, �processes, and techniques to �save time and resources.

•  The ability to get the entire team focused on the same goal and �headed in the same direction. 

Key Benefits

Overheard Caylor Solutions:

“Caylor has been instrumental in making a difference for our Foundation. Not only did he understand our needs, but he came with deliverables that can be considered top class. I have had experiences all over the world, and I have to admit that Caylor exceeded my expectations. Personable, creative and hard worker, if you want the best, you’ll get it.” Lumina Foundation for Education, Kiko Suarez, Vice President of Communications & Innovation Lumina Foundation

Lumina Foundation for Education “Caylor is a pleasure to work with! It has been a very refreshing experience working with a web designer that takes into consideration the technical team that has to implement the design and their needs from the beginning of the project. Bart has worked side-by-side with our project manager and web developers from conception through the web implementation, and it has made a world of difference from past experiences…efficient, on-time, creative, and very easy to work with. Caylor brings ideas and isn’t afraid to make suggestions.” IUPUI: Polis Center, Sharon Kandris, Community Informatics

IUPUI: The Polis Center

Overheard Caylor Solutions:

“Caylor is a tremendous asset to provide support for your team's creative thinking and strategy planning. Bart has deep knowledge and understanding of the higher education market and interactive marketing in particular.” Ball State University, Nancy Prater, Director of Marketing and Communications, Division of Online and Distance Education

Ball State University “Caylor brings a breadth of knowledge on the digital landscape combined with a deep understanding of the educational marketplace. From working with Caylor Solutions on our website launched this year to helping us create and implement a more robus social media strategy, I can count on Bart to provide insight and a pragmatic approach..” Cathedral High School, Jan Stanich, Vice President of �Marketing and Communications

Cathedral High School

Schedule a consultation with Caylor Solutions to learn more about how we can impact your education marketing today.

Learn More

Call today: 317.985.7375 caylor-solutions.com