Causeway social media

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Social media for new entrepreneurs Bob LeDrew, principal consultant Causeway Entrepreneurial Opportuni May 29, 2015

Transcript of Causeway social media

Social media for

new entrepreneurs

Bob LeDrew, principal consultant

Causeway Entrepreneurial Opportunity

May 29, 2015

Of course you need

to do social media…

isn’t everyone?

Reasons to do social• Measurability

• Low tool costs

• The “amplifier”

• Targeting

• Ubiquity

• You KNOW your customers aren’t there

• You can’t make the commitment

• Time

• Energy

• Money

Reasons not to do

social

What to do? What not to do?

Make some choices • Website

• The hub and spoke model

• Do some things well

• Don’t do everything poorly

Website

Types of tools • Text

• Image

• Connection

• Audio

• Video

Text-based tools• Blogs

• Medium

• Twitter

Image-based tools • Pinterest

• Flickr

• Instagram

Connection-based

tools• Facebook

• LinkedIn

• Ello

• about.me

• Reverbnation

Audio-based tools • Podcasting

• iTunes

• Bandcamp

• Soundcloud

Video-based tools • Instagram

• YouTube

• Vine

• Vimeo

It’s just

communications

Strategy basics• Background / context

• Goals (S.M.A.R.T.)

• Resources and Tactics

• Measurement and Evaluation

Why measure?

Why measure:

• PR objectives ➡️ organizational objectives

• ROI of communications initiatives

• Calibrate programs

• Learn from experience

• Best use of time and resources

Measurement 101

• Stage 1: outputs

• Stage 2: outcomes

What to measure

• Tactics must relate to strategic

goals

• Measurement tools must relate

to your tactics

Outputs

• News releases

• Emails

• Tweets

• Blog posts

• Podcast episodes

• Web updates

• ?

Outcomes

• Web visits

• Open rates

• Clickthroughs

• Conversions

• Subscriptions

• Likes

• Shares

The goal is engagement

• Old-school: impressions

• New-school: engagement

Strategize

Execute

Evaluation (should)

drive strategy

Questions?

Discussion.

Thank you!

Bob LeDrew, principal consultant

http://translucid.ca

613.869.2148

Resources and tools

to try• www.searchenginewatch.com

• www.google.com/analytics

• www.evernote.com

• http://www.183fw.ang.af.mil/shared/media/document/AFD-100225-069.pdf

• http://www.simplemarketingnow.com/content-talks-business-blog/bid/134174/200-Case-Studies-Social-Media-and-

Content-Marketing-Examples

• www.forimmediaterelease.biz

• www.sixpixelsofseparation.com

• www.insidepr.ca

• http://www.socialmediaexaminer.com/pinterest-marketing-tips/