Cat’s Cradle Advertising Campaign
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Cats Cradle Advertising Campaign
Cats CradleAdvertising CampaignElaine BussjaegerAmy EnglishChristine OBrienSally Terrell
PublicsCollege aged students ages 18-24
Residents of retirement communities and community members ages 60+
Primary ResearchVirginia Mennonite Retirement Community (VMRC) and Sunnyside Retirement Communities
3 question survey of 45 students in the Shenandoah Valley (JMU, EMU, BC, BRCC)Have you heard of Cats Cradle?Are you aware that stray cats are overpopulated in the area?Are you willing/able to become a foster parent?
Primary Research ResultsVMRC and SunnysideStudent Survey40% have heard of Cats Cradle38% are aware that stray cats are overpopulated in the area31% are willing/able to become foster parents
GoalsOrganization Goal: To increase the amount of foster homes in the Shenandoah Valley.
PR Goal: To enhance the relationship between Cats Cradle and the residents of the Shenandoah Valley.
ObjectivesAwareness18-24 age demographic: To increase awareness of Cats Cradle and its foster and adoption programs by 20% of college-aged students in the Shenandoah Valley within one year.
60+ age demographic: To increase awareness of Cats Cradle and its foster and adoption programs to 40% of the retirement community within one year.
18-24 Demographic TacticsFor James Madison University Passport EventsPowerPoint PresentationTable Tents The Breeze Article
Stray Cats: Pets or Pests?Josie Kinkade Speaks to JMU Students about Cats Cradle
18-24 Demographic TacticsStudent Organization Night
University Mass E-mail
Volunteer/Community Service Programs18-24 Demographic TacticsFacebook Group
18-24 Demographic TacticsFacebook Fan Page
18-24 Demographic TacticsThe Breeze and The WeatherVane Advertisements
Retired Community TacticsThe Daily News Record Online Banner Advertisement
Retired Community TacticsGuest SpeakingRetired Community TacticsFlyer