Mme · Sémiologie parfois déroutante ... Syncope de cause cardiaque, vasovagale
Católica Business School - Parfois International E-commerce Strategy
-
Upload
goncalo-ramos -
Category
Internet
-
view
399 -
download
0
Transcript of Católica Business School - Parfois International E-commerce Strategy
![Page 1: Católica Business School - Parfois International E-commerce Strategy](https://reader033.fdocuments.net/reader033/viewer/2022050922/55a206e61a28abc5788b463f/html5/thumbnails/1.jpg)
![Page 2: Católica Business School - Parfois International E-commerce Strategy](https://reader033.fdocuments.net/reader033/viewer/2022050922/55a206e61a28abc5788b463f/html5/thumbnails/2.jpg)
![Page 3: Católica Business School - Parfois International E-commerce Strategy](https://reader033.fdocuments.net/reader033/viewer/2022050922/55a206e61a28abc5788b463f/html5/thumbnails/3.jpg)
![Page 4: Católica Business School - Parfois International E-commerce Strategy](https://reader033.fdocuments.net/reader033/viewer/2022050922/55a206e61a28abc5788b463f/html5/thumbnails/4.jpg)
![Page 5: Católica Business School - Parfois International E-commerce Strategy](https://reader033.fdocuments.net/reader033/viewer/2022050922/55a206e61a28abc5788b463f/html5/thumbnails/5.jpg)
![Page 6: Católica Business School - Parfois International E-commerce Strategy](https://reader033.fdocuments.net/reader033/viewer/2022050922/55a206e61a28abc5788b463f/html5/thumbnails/6.jpg)
![Page 7: Católica Business School - Parfois International E-commerce Strategy](https://reader033.fdocuments.net/reader033/viewer/2022050922/55a206e61a28abc5788b463f/html5/thumbnails/7.jpg)
![Page 8: Católica Business School - Parfois International E-commerce Strategy](https://reader033.fdocuments.net/reader033/viewer/2022050922/55a206e61a28abc5788b463f/html5/thumbnails/8.jpg)
![Page 9: Católica Business School - Parfois International E-commerce Strategy](https://reader033.fdocuments.net/reader033/viewer/2022050922/55a206e61a28abc5788b463f/html5/thumbnails/9.jpg)
![Page 10: Católica Business School - Parfois International E-commerce Strategy](https://reader033.fdocuments.net/reader033/viewer/2022050922/55a206e61a28abc5788b463f/html5/thumbnails/10.jpg)
![Page 11: Católica Business School - Parfois International E-commerce Strategy](https://reader033.fdocuments.net/reader033/viewer/2022050922/55a206e61a28abc5788b463f/html5/thumbnails/11.jpg)
![Page 12: Católica Business School - Parfois International E-commerce Strategy](https://reader033.fdocuments.net/reader033/viewer/2022050922/55a206e61a28abc5788b463f/html5/thumbnails/12.jpg)
![Page 13: Católica Business School - Parfois International E-commerce Strategy](https://reader033.fdocuments.net/reader033/viewer/2022050922/55a206e61a28abc5788b463f/html5/thumbnails/13.jpg)
E-COMMERCE STRATEGY
![Page 14: Católica Business School - Parfois International E-commerce Strategy](https://reader033.fdocuments.net/reader033/viewer/2022050922/55a206e61a28abc5788b463f/html5/thumbnails/14.jpg)
PARFOIS.com The online store is ONE MORE
Parfois sales channel
![Page 15: Católica Business School - Parfois International E-commerce Strategy](https://reader033.fdocuments.net/reader033/viewer/2022050922/55a206e61a28abc5788b463f/html5/thumbnails/15.jpg)
This channel is anatural and necessary
extension of the physical stores.
PARFOIS.com
![Page 16: Católica Business School - Parfois International E-commerce Strategy](https://reader033.fdocuments.net/reader033/viewer/2022050922/55a206e61a28abc5788b463f/html5/thumbnails/16.jpg)
With the Online Store Parfois can reach a new and younger audience,
more modern and meet the needs of a new online
clients, more informed and more demanding.
PARFOIS.com
![Page 17: Católica Business School - Parfois International E-commerce Strategy](https://reader033.fdocuments.net/reader033/viewer/2022050922/55a206e61a28abc5788b463f/html5/thumbnails/17.jpg)
This channel allows us to reach a very specific audience
directly and safely without
waste and inherent costs in other above the
line media.
PARFOIS.com
![Page 18: Católica Business School - Parfois International E-commerce Strategy](https://reader033.fdocuments.net/reader033/viewer/2022050922/55a206e61a28abc5788b463f/html5/thumbnails/18.jpg)
ONLINE PRODUCT AND PRICES
![Page 19: Católica Business School - Parfois International E-commerce Strategy](https://reader033.fdocuments.net/reader033/viewer/2022050922/55a206e61a28abc5788b463f/html5/thumbnails/19.jpg)
Parfois Onlineprices online are
adjusted to different marketsand are the same as Parfois physical
stores
PARFOIS.com
![Page 20: Católica Business School - Parfois International E-commerce Strategy](https://reader033.fdocuments.net/reader033/viewer/2022050922/55a206e61a28abc5788b463f/html5/thumbnails/20.jpg)
E-Commerce StudioPARFOIS.com
Our e-commerce studio produces
high quality product shots. Ready for our
online store, lookbooks and
catalogues.
![Page 21: Católica Business School - Parfois International E-commerce Strategy](https://reader033.fdocuments.net/reader033/viewer/2022050922/55a206e61a28abc5788b463f/html5/thumbnails/21.jpg)
E-Commerce StudioPARFOIS.com
![Page 22: Católica Business School - Parfois International E-commerce Strategy](https://reader033.fdocuments.net/reader033/viewer/2022050922/55a206e61a28abc5788b463f/html5/thumbnails/22.jpg)
CUSTOMER SERVICE
![Page 23: Católica Business School - Parfois International E-commerce Strategy](https://reader033.fdocuments.net/reader033/viewer/2022050922/55a206e61a28abc5788b463f/html5/thumbnails/23.jpg)
Exceptional Customer Service
is essential for customer
satisfaction and retention, as well
as profitability.
EFFICIENCY
PARFOIS.com
![Page 24: Católica Business School - Parfois International E-commerce Strategy](https://reader033.fdocuments.net/reader033/viewer/2022050922/55a206e61a28abc5788b463f/html5/thumbnails/24.jpg)
Exceptional Customer Service
is essential for customer
satisfaction and retention, as well
as profitability.
RETENTION
PARFOIS.com
![Page 25: Católica Business School - Parfois International E-commerce Strategy](https://reader033.fdocuments.net/reader033/viewer/2022050922/55a206e61a28abc5788b463f/html5/thumbnails/25.jpg)
Exceptional Customer Service
is essential for customer
satisfaction and retention, as well
as profitability.
ACQUISITION
PARFOIS.com
![Page 26: Católica Business School - Parfois International E-commerce Strategy](https://reader033.fdocuments.net/reader033/viewer/2022050922/55a206e61a28abc5788b463f/html5/thumbnails/26.jpg)
I. Offer Multichannel and Multi-language SupportII. Listen on Social MediaIII. Track All Customer InteractionsIV. Provide Online ChatVI. Focus on Timelly ResponsesVII. Deliver a WOW Experience
Customer Service
PARFOIS.com
![Page 27: Católica Business School - Parfois International E-commerce Strategy](https://reader033.fdocuments.net/reader033/viewer/2022050922/55a206e61a28abc5788b463f/html5/thumbnails/27.jpg)
\
LOGISTICS
![Page 28: Católica Business School - Parfois International E-commerce Strategy](https://reader033.fdocuments.net/reader033/viewer/2022050922/55a206e61a28abc5788b463f/html5/thumbnails/28.jpg)
PARFOIS.com
![Page 29: Católica Business School - Parfois International E-commerce Strategy](https://reader033.fdocuments.net/reader033/viewer/2022050922/55a206e61a28abc5788b463f/html5/thumbnails/29.jpg)
SpainPortugalPolandFranceIrelandGermanyItaly
Click & Collect Stores
PARFOIS.com
122 Stores121 Stores29 Stores17 Stores5 Stores2 Stores2 Stores
![Page 30: Católica Business School - Parfois International E-commerce Strategy](https://reader033.fdocuments.net/reader033/viewer/2022050922/55a206e61a28abc5788b463f/html5/thumbnails/30.jpg)
SHIPPING'
Parfois Online Packaging
Order preparation Order ready for expedition
PARFOIS.com
![Page 31: Católica Business School - Parfois International E-commerce Strategy](https://reader033.fdocuments.net/reader033/viewer/2022050922/55a206e61a28abc5788b463f/html5/thumbnails/31.jpg)
MARKETPLACES
![Page 32: Católica Business School - Parfois International E-commerce Strategy](https://reader033.fdocuments.net/reader033/viewer/2022050922/55a206e61a28abc5788b463f/html5/thumbnails/32.jpg)
Marketplaces StrategyI. Global EcommerceII. Merchant ServicesIII. Customer ServicesIV. Cross Border deliveryV. Click & Collect StoresVI. Largest Online ShopsVII. International PaymentsVIII. Cloud ServicesIX. Seller Language translationX. Investments in online mediaXI. Transforming Customers
![Page 33: Católica Business School - Parfois International E-commerce Strategy](https://reader033.fdocuments.net/reader033/viewer/2022050922/55a206e61a28abc5788b463f/html5/thumbnails/33.jpg)
MARKETING PHYGITAL
![Page 34: Católica Business School - Parfois International E-commerce Strategy](https://reader033.fdocuments.net/reader033/viewer/2022050922/55a206e61a28abc5788b463f/html5/thumbnails/34.jpg)
SEOCPC CampaignsSocial Media adsAffiliates CPALeads GenerationEmail MarketingMedia BuyingeCRMATL/BTL
Design a Digital System
managingCustomer
Expectations through: journeys, devices,
content, product, services …
![Page 35: Católica Business School - Parfois International E-commerce Strategy](https://reader033.fdocuments.net/reader033/viewer/2022050922/55a206e61a28abc5788b463f/html5/thumbnails/35.jpg)
Design experience path enable by a mix of functionalities…
Display
App
Social
Events
VIP Events
EmailContent
E-Com Store
COMMUNICATE
SALE
ON
-LIN
E
PHYS
ICAL
CRM
MO
BILE
ENGAGE
![Page 36: Católica Business School - Parfois International E-commerce Strategy](https://reader033.fdocuments.net/reader033/viewer/2022050922/55a206e61a28abc5788b463f/html5/thumbnails/36.jpg)
Display
App
Social
Events
VIP Events
EmailContent
E-Com
CRM
Store
COMMUNICATE
SALE
ON
-LIN
E
PHYS
ICAL
Map the relevant elements of the experiential system…
MO
BILE
ENGAGE
![Page 37: Católica Business School - Parfois International E-commerce Strategy](https://reader033.fdocuments.net/reader033/viewer/2022050922/55a206e61a28abc5788b463f/html5/thumbnails/37.jpg)
Display
App
Social
Events
VIP Events
EmailContent
E-Com
CRM
Store
COMMUNICATE
SALE
ON
-LIN
E
PHYS
ICAL
Map the relevant elements of the experiential system…
MO
BILE
ENGAGE
![Page 38: Católica Business School - Parfois International E-commerce Strategy](https://reader033.fdocuments.net/reader033/viewer/2022050922/55a206e61a28abc5788b463f/html5/thumbnails/38.jpg)
![Page 39: Católica Business School - Parfois International E-commerce Strategy](https://reader033.fdocuments.net/reader033/viewer/2022050922/55a206e61a28abc5788b463f/html5/thumbnails/39.jpg)
![Page 40: Católica Business School - Parfois International E-commerce Strategy](https://reader033.fdocuments.net/reader033/viewer/2022050922/55a206e61a28abc5788b463f/html5/thumbnails/40.jpg)
![Page 41: Católica Business School - Parfois International E-commerce Strategy](https://reader033.fdocuments.net/reader033/viewer/2022050922/55a206e61a28abc5788b463f/html5/thumbnails/41.jpg)
NEWSLETTER
OPENING CROATIA!
![Page 42: Católica Business School - Parfois International E-commerce Strategy](https://reader033.fdocuments.net/reader033/viewer/2022050922/55a206e61a28abc5788b463f/html5/thumbnails/42.jpg)
SOCIAL MEDIA ADS
FREE SHIPPING NEWS!
![Page 43: Católica Business School - Parfois International E-commerce Strategy](https://reader033.fdocuments.net/reader033/viewer/2022050922/55a206e61a28abc5788b463f/html5/thumbnails/43.jpg)
OUR NUMBERS
![Page 44: Católica Business School - Parfois International E-commerce Strategy](https://reader033.fdocuments.net/reader033/viewer/2022050922/55a206e61a28abc5788b463f/html5/thumbnails/44.jpg)
E-COMMERCE ANNUAL GROWTH
L4L
![Page 45: Católica Business School - Parfois International E-commerce Strategy](https://reader033.fdocuments.net/reader033/viewer/2022050922/55a206e61a28abc5788b463f/html5/thumbnails/45.jpg)
ParfoisMarketPlaces
E-COMMERCE DISTRIBUTION SALES
![Page 46: Católica Business School - Parfois International E-commerce Strategy](https://reader033.fdocuments.net/reader033/viewer/2022050922/55a206e61a28abc5788b463f/html5/thumbnails/46.jpg)
Hand BagJewellryFootwareScarvesWatchesTravelSunglassesApparel
E-COMMERCE GOODS DISTRIBUTION
SALES
![Page 47: Católica Business School - Parfois International E-commerce Strategy](https://reader033.fdocuments.net/reader033/viewer/2022050922/55a206e61a28abc5788b463f/html5/thumbnails/47.jpg)
E-COMMERCE TOP COUNTRIES
![Page 48: Católica Business School - Parfois International E-commerce Strategy](https://reader033.fdocuments.net/reader033/viewer/2022050922/55a206e61a28abc5788b463f/html5/thumbnails/48.jpg)
NUMBER OF ORDERS DISPATCHED
![Page 49: Católica Business School - Parfois International E-commerce Strategy](https://reader033.fdocuments.net/reader033/viewer/2022050922/55a206e61a28abc5788b463f/html5/thumbnails/49.jpg)
NUMBER OF ITEMS DISPATCHED
![Page 50: Católica Business School - Parfois International E-commerce Strategy](https://reader033.fdocuments.net/reader033/viewer/2022050922/55a206e61a28abc5788b463f/html5/thumbnails/50.jpg)
15 M Visits
9 M Unique Visitors
225M Page Views
08:00 Avg. Time on site
17,92 Pages / Session
PARFOIS.COM ANALYTICS OVERVIEW
![Page 51: Católica Business School - Parfois International E-commerce Strategy](https://reader033.fdocuments.net/reader033/viewer/2022050922/55a206e61a28abc5788b463f/html5/thumbnails/51.jpg)
DesktopMobileTablet
PARFOIS.COM TRAFFIC ORIGIN
![Page 52: Católica Business School - Parfois International E-commerce Strategy](https://reader033.fdocuments.net/reader033/viewer/2022050922/55a206e61a28abc5788b463f/html5/thumbnails/52.jpg)
NEW VISITORRETURNING VISITOR
PARFOIS.COM TRAFFIC VISITS
![Page 53: Católica Business School - Parfois International E-commerce Strategy](https://reader033.fdocuments.net/reader033/viewer/2022050922/55a206e61a28abc5788b463f/html5/thumbnails/53.jpg)
GENDER
PARFOIS.COM TRAFFIC VISITS
AGE
MALE FEMALE
![Page 54: Católica Business School - Parfois International E-commerce Strategy](https://reader033.fdocuments.net/reader033/viewer/2022050922/55a206e61a28abc5788b463f/html5/thumbnails/54.jpg)
Organic SearchDirectEmailSocialReferral
PARFOIS.COM TRAFFIC SOURCES
![Page 55: Católica Business School - Parfois International E-commerce Strategy](https://reader033.fdocuments.net/reader033/viewer/2022050922/55a206e61a28abc5788b463f/html5/thumbnails/55.jpg)
iOS PARFOIS App’s DOWNLOADS
![Page 56: Católica Business School - Parfois International E-commerce Strategy](https://reader033.fdocuments.net/reader033/viewer/2022050922/55a206e61a28abc5788b463f/html5/thumbnails/56.jpg)
Android PARFOIS App DOWNLOADS
![Page 57: Católica Business School - Parfois International E-commerce Strategy](https://reader033.fdocuments.net/reader033/viewer/2022050922/55a206e61a28abc5788b463f/html5/thumbnails/57.jpg)
CONCLUSION
![Page 58: Católica Business School - Parfois International E-commerce Strategy](https://reader033.fdocuments.net/reader033/viewer/2022050922/55a206e61a28abc5788b463f/html5/thumbnails/58.jpg)
Global E-Commerce is in its infancy
there are plenty of opportunities.
Parfois is exploring tactics - some
deeper than others.
Welcome
Bonjour
Bienvenido
Bem vindo
Добро пожаловать
willkommen
ترحيب
欢迎
歓迎
gəlmisiniz
Καλώς ήρθατε
![Page 59: Católica Business School - Parfois International E-commerce Strategy](https://reader033.fdocuments.net/reader033/viewer/2022050922/55a206e61a28abc5788b463f/html5/thumbnails/59.jpg)
THANK YOU!