Cathay Social Media Training, David
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17-Oct-2014 -
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Transcript of Cathay Social Media Training, David
[email protected]@happymarketer.com
Social Media Engagement Training
David Liem
Partner, Happy Marketer
About Happy Marketer?
• Headquartered in Singapore• Provides Strategic Consulting and
Training Services• Focused on bringing market leading
thought leadership in Social Media Marketing to APAC
• Trained over 1500 professionals in less than 2 years
• Yahoo & Google Certified Partners
David’s Profile
Cathay is a place where....
What are your customers like?
• Internet Habits• Web Savvy• Shopping Habits• Age• What websites do they visit?
How things used to be...
The Social Customer Cycle
Discovery Research Decision
Sharing Sharing Sharing
Sharing Sharing Sharing
How people are actually influenced
And that can happen by...
1.Making it ‘speak’ to your customer2.Making it easy to interact with3.Making it easy to share
[email protected]@happymarketer.com
Pre Movie Discovery
Crowd Sourcing Screenings
Pintrest
Frequent Video Clips
Trailers usually create Buzz
Movie News Creates Buzz
Identify as many examples in:
1. MRT2. TV3. Radio4. Newspaper 5. Magazines6. Facebook7. YouTube8. Websites9. Friends
10.Pintrest11. Critic Reviews12.IMDB13. Crowd Sourcing14.Search Engines15.Digital Advertising16.Apps17.More?
[email protected]@happymarketer.com
Pre Movie Research
When do people research movies?
Pictures
Behind the Scenes
Movie Screenings Recaps create interest
Free Stuff
Reaching out to interest groups
• Cosplay• Music interests - soundtrack• Art Interest Groups
Research: Feed the Hungry!
• People will be engaged/willing to be engaged provided they get good information and updates about the movie
• Reviews from friends
How will you feed the hungry?
Shortlist the sites you will share news with your customers
[email protected]@happymarketer.com
Pre Movie Decision
Why would people choose Cathay?
Search Engines - What’s your rank?
Friends - What are they saying?
How easy is it to buy?
The Social Customer Cycle
Discovery Research Decision
Sharing Sharing Sharing
Sharing Sharing Sharing
Enhancing The Experience
• List out does Cathay do right after someone buys a ticket?• How can digital fit enhance this?
Contests / Games Content
GamesA TRIBUTE TO EARTH DAY
(April 22, 2010)
The theme for April is Environmental Awareness. Cheers is launching an applicaOon that serves as an awareness on how to maintain the balance of a pond’s eco-‐system which will make healthy water for fish and other living community in a pond.
An ECO FRIENDLY FUN ACTIVITY for users keep the balance in the eco-‐system to stop water polluOon and act fast. Thus, we named the applicaOon as the Cheers Act Fast Challenge.
Content
Fun sites Content