Caterpillar Your Leads - Infographic (Lead Transformation)

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  • date post

    18-Jul-2015
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    Marketing

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Transcript of Caterpillar Your Leads - Infographic (Lead Transformation)

  • LEAD METAMORPHOSIS: Follow the caterpillar to see how YOU can transform your leads into happy customers in steps!8

    Create engaging & dynamic digital experience to capture high quality leads

    Assign prospects to personas based on captured data

    Apply scores using predictive models in order to segment readiness to buy

    CAPTURE LEAD

    PROFILE PROSPECT

    SEGMENT AND SCORE

    PERSONALIZE CONTENT

    NURTURE, NURTURE, NURTURE

    MATCH TO PERSONAS

    ROUTE TO SALES

    TRACK AND REPORT

    Personalize content to increase engagement & progress prospects through the journey

    Continue engaging & nurturing prospects to stay top of mind

    Fine-tune personas for more targeted engagement with prospects

    Copyright 2015 MarketBridge, Inc All Rights Reserved

    Identify prospects that meet buyer criteria and ensure prompt sales follow up

    Measure performance and adjust campaigns to increase engagement and conversions1 2

    3 45 6

    7 8

    Happy Customer

    For more information on our lead nurturing solution, visit

    www.market-bridge.com