Caterpillar Confidential Yellow -...
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Caterpillar Confidential Yellow
Transcript of Caterpillar Confidential Yellow -...
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Caterpillar Confidential Yellow
![Page 2: Caterpillar Confidential Yellow - IPANipaware.org/wp-content/uploads/2018/10/Lia-Young-IPAN-26Sep18.pdf · Caterpillar ranks Forbes 82 FORTUNE Caterpillar named to Dow Jones Sustainability](https://reader030.fdocuments.net/reader030/viewer/2022040100/5e96359dc9b3012fd83d9416/html5/thumbnails/2.jpg)
Caterpillar Confidential Yellow
“Big”
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Caterpillar Confidential Yellow
Portfolio of Brands
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Caterpillar Confidential Yellow
Global Trade Marks
• Mature Portfolio• Enforcement focus• What is the impact of “Big”?
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Caterpillar Confidential Yellow
Licensing Programme
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Caterpillar Confidential Yellow
Being part of “Big”
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Caterpillar Confidential Yellow
Wanting to be part of “Big”
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Caterpillar Confidential Yellow
Association with the brand