Category Report

COFFEE TEA®

STRATEGIC MARKETING & DESIGN STUDIO

57%43%

Ethnicity: Household Income:

Age:

1 Year TREND

Who

Source: NCA National Coffee Drinking Trends 2015

Source: The NPD Group/CREST® 2015

Gender:

Source: Datassential BUZZ, 1Q 2015

Source: Datassential BUZZ, 1Q 2015Source: Datassential BUZZ, 1Q 2015

LSR FSRSERVINGS SERVINGS

37% 195%LIMITED SERVICE RESTAURANT FULL SERVICE RESTAURANT

0-24 25-34 35-44 45-54 55-64 65+

29%

1%3%

7%

18%

42%

White

Asian

Hispanic

Afr. Amer.

Other

59%

13%

13%

12%

2%

Under $50K

$50K to $100K

Over $100K

20%

40%

39%

S&D Coffee & Tea

Frozen Coffee Category Report

1

WhatTypes of Frozen Coffee Consumed:

Frozen Coffee Flavor Appeal:

A Special Flavor Regular Flavor / Unflavored Not Sure

51%

3%

46%

Source: Datassential BUZZ, 1Q 2015

Source: Datassential BUZZ, 1Q 2015

Frozen Coffee BeveragesFrozen Coffee Beverages

French Vanilla / Vanilla Chocolate Caramel Hazelnut Toffee Almond /

Amaretto

46%47%44%

31%27% 27%

Q. What flavor of frozen coffee do you find most appealing?

© 2015 S&D Coffee & Tea

COFFEE TEA®

STRATEGIC MARKETING & DESIGN STUDIO

2

WhenQ. When do you typically drink

a frozen coffee?

Early Morning

With / At Breakfast

Mid Morning

With / At Lunch

Mid Afternoon

With / At Dinner Late Night

14%12%

10%

41%

33%

27%

18%

Venue Selection Criteria (Top 5):

Why

Best Quality Convenience Best Price Best Variety Customizable Beverage

44%

27%31%32%

37%

Source: Datassential BUZZ, 1Q 2015

S&D Coffee & Tea

Frozen Coffee Category Report

3

Where

Source: Datassential BUZZ, 1Q 2015

Coffee Shop

QSR

Donut Shop

Dessert Shop

Bakery / Café

Fast Casual

Food Truck / Stand / Kiosk

Midscale Restaurant

Casual Dining Restaurant

Buffet Restaurant

Upper Casual Restaurant

Fine Dining Restaurant

41%

17%

14%

4%

4%

2%

2%

2%

2%

1%

1%

1%

LIMITED SERVIC

E R

ESTAURANTS

88%

FULL SERVICE R

ES

TAU

RANTS

7%

Region:

Source: Datassential BUZZ, 1Q 2015

West: 27%

Midwest: 18%

N. East: 20%

South: 34%

COFFEE TEA®

STRATEGIC MARKETING & DESIGN STUDIO

4© 2015 S&D Coffee & Tea

Source: Datassential BUZZ, 1Q 2015

Drive-Thru Drink on the Go

Drink on Premise Drink at Home Drink at

Work / SchoolShared with

Others

42%42%

24%22%

19%

5%

Q. Where did you drink your frozen coffee?

24%

OFF

ER FROZEN BEVERA

G

ES

Source: FastCasual Beverage Trends 2015

Q. Does your restaurant offer frozen beverages?

36%OFFER FROZEN

CO

FFEEOf this 24%...

S&D Coffee & Tea

Frozen Coffee Category Report

5

How

Food Accompaniment:

Source: Datassential BUZZ, 1Q 2015

Source: S&D YCD Study, May 2014

With a After a By Itself With a Snack Meal Meal

60% 23% 14% 3%

Fresh

Smooth

Rich

Made to Order

Indulgent

49%

41%

39%

37%

29%

12%

MARSHMALLO

WS20%

CANDY TOPPIN

G21%SP

ICES/SEASON

ING

S

42%

DRIZZLE

64%

WHIPPED CREA

M 7%

NUT TOPPING

S

CUSTOMIZE THEIR

FRO

ZEN COFFEE

88%

Source: Datassential BUZZ, 1Q 2015

Q. How do you customize your frozen coffee?

Q. What are the top 5 phrases that describehigh quality frozen coffee?

© 2015 S&D Coffee & Tea

COFFEE TEA®

STRATEGIC MARKETING & DESIGN STUDIO

6

About S&D Coffee & TeaS&D Coffee & Tea is the nation’s largest custom coffee roaster and supplier of iced tea to the foodservice industry. S&D is also a leading producer of liquid extracts. In continuous operation since 1927, the company serves over 100,000 customers through

national distribution and direct store delivery.

For more information,contact your S&D Coffee & Tea sales representative.

800.933.2210 • www.sdcoffeetea.com©2015 S&D Coffee, Inc.