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›Catching the Wave ›Taking advantage of carbon awareness after COP21 Katherine Ward, Director, Power Communications

CNS Annual Conference 2016

Public Engagement – How Can We Better Communicate the Risks and Benefits of Nuclear Technology?

Global expertise delivered locally

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› Work as one team

› Leverage cross-company synergies so clients benefit from our full expertise

› Possess network of high-quality local experts, contractors and labour

› Bring expertise that strengthens local communities

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Power sector experience

World-class safety

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› We put people first

› Our goal: ‘zero injuries and incidents’

across our offices and worksites

Ethics & compliance

› Strong ethics & compliance culture

› Compliance training and annual

certification for all employees

› Antitrust and competition policy

“Social licence is more

important than ever.

Governments may be

able to issue permits, but

only communities can

grant permission.”

Importance of Social License

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›What is social license?

› A local community’s acceptance or approval of a company’s project or ongoing presence

› Informal and intangible

› Granted by a community based on opinions & views of stakeholders, including local populations, aboriginal groups and other interested parties

› Easy to lose

›What it isn’t:

› Consent, as contemplated by law

› Regulatory license

Importance of Social License

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›What does it look like?

› Reduction or absence of vocal opposition

› Advocacy and expression of support

› Constructive participation in dialogue

› Cooperation in community-based activities and enhancement measures

› Willingness to enter into partnerships or other forms of agreement

› Favorable and balanced media coverage

Importance of Social License

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•How do you earn it?

› Consultation and engagement – one-on-one

› Community information sessions, open houses, workshops

› Community investment programs

› Local employment/procurement programs

› Communicate, communicate, communicate

Impact of Social Media

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•Gives voice to previously isolated or remote stakeholders, who often come with disproportionate credibility & trust.

•Allows users to self-organize rapidly into communities with shared interests

•Stakeholders increasingly expect companies to engage

•Can serve as an “early warning” system and identify issues or areas for improvement

Example: New Champlain Bridge, Montreal

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The

schedule

The

environment

Quality and

durability

Visual

quality and

urban

integration

Heath and

safety

PPP

SNC-Lavalin

Corporate

Citizen’s

complaint

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New Champlain Bridge, Montreal

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›Strategies

› Collaborate with the various stakeholders.

› Inform ahead of time.

› Listen. Be transparent.

› Profile various aspects of the project and ALWAYS the people.

› Make the information accessible to the lay public.

› Engage in media reporting.

› Use the international network of partners.

New Champlain Bridge, Montreal

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›Four key areas to consider

› Community Relations › Public Information meetings

› Good Neighbourly Relations committees

› Notices

› Giving back to the community

› Call Centre for complaints/info requests

› Traffic & Road Closures › Traffic announcers

› Piggyback on QC Ministry of Transportation’s

tools

› Social media

› Explain why

› Special notices for cyclists, pedestrians, boaters

› External Communications › Digital communications,

including social media

›

› Video & photography

› Notices

› Media relations: technical

briefings, tours

› Crisis Communications

Local Resources Development Initiative (LRDI®)

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›Proprietary sustainability strategy

›Creates shared value between projects & local stakeholders

›Prioritizes socio-economic & community development

›Based on four main pillars

› Recording and tracking local labour force during construction phase

› Establishing training program for local labour force

› Optimizing local goods, services and businesses

› Providing support strategy for development of local communities and Aboriginal peoples

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What does this mean for the nuclear industry?

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›Our stakeholders are demanding more

›Conversation, not one-way communication is necessary

›Messages must be clear:

› Nuclear energy is part of our lives today

› Nuclear is innovative

› Nuclear is clean

Changing attitudes: Is now the time?

›Climate change

› Front and centre

› Socio-political

›COP 21

› Historic climate agreement reached between 196 countries

› Limit to no more than 2 degrees above pre-industrial averages

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We must take advantage of this shift

SNC-Lavalin example: Small steps in the right direction

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›Clear, crisp graphics that are “precise enough” for public:

SNC-Lavalin examples

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›Personal touch and simple repetitive message on social media:

Final Message: Our vision for the future

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› CANDU technology key to “greening” nuclear

energy production

› Our partnerships can power the world

snclavalin.com

Building what matters