CATCH THEWAVE OF

FUNCTIONAL FISH OILS

For more information about Bluebonnet’s Natural Omega-3

Functional Fish Oil Formulas and other Bluebonnet nutritional

supplements, please log on to:

www.bluebonnetnutrition.comor write: Bluebonnet Nutrition Corporation

12915 Dairy Ashford, Sugar Land, TX 77478

R E F E R E N C E S

Faarvang, K. L., Nielsen, G. L., Thomsen, B. S., Teglbjaerg, K. L., Hansen, T. M., Lervang, H. H., et al. (1994). Fish oils and rheumatoid arthritis. A randomized and double-blind study. Ugeskr Laeger, 156, 3495-3498. PMID: 8066866

Kris-Etherton, P. M., Harris, W. S., & Appel, L. J. (2002). Fish consumption, fish oil, omega-3 fatty acids, and cardiovascular disease. Circulation, 106, 2747-2757.

Kyle, D. J., Schaefer, E., Patton, G., & Beiser, A. (1999). Low serum docosahexaenoic acid is a significant risk factor for Alzheimer’s dementia. Lipids, 34, S245-S249.

Lawson, L. D., & Hughes, B. G. (1998). Absorption of eicosapentaenoic acid and docosahexaenoic acid from fish oil triacylglycerols and fish oil ethyl ester co-ingested with a high fat meal. Biochemical and Biophysical Research Communications, 156, 960-963.

EPAX® is a registered trademark of EPAX A.S.

Available in fine natural food stores

The health benefits of omega-3 fish oils are well known. So well known that stores are flooded with formulations. To determine which Omega-3 fish oil formula is right for you, answer these basic questions:

• Is the fish oil natural?

• Has the potency been clinically tested for heart, brain and joint health?

• Has the fish oil undergone rigorus purification to remove contaminants?

• Has it been third-party tested?

• Is it in a form that can be easily absorbed?

• Where does the fish oil come from?

• What impact does the fishery process have on sustainability and the environment?

UNDERSTAND THE NUMBERSMost fish oil products focus strictly on numbers: the highest possiblepotencies of docosahexaenoic acid (DHA) and eicosapentaenoic acid(EPA). But science tells us that potency is only part of the equation. For proper heart, brain and joint support, you need specific potenciesin just the right ratio of DHA and EPA. That’s why BluebonnetNutrition uses Omega-3 fish oils from EPAX®, the world’s leading supplier of ultra-pure, highly concentrated, marine-based EPA/DHAfatty acids. These condition-specific omega-3 fish oil formulas target key health issues. Plus, they‘re backed by years of research – morethan 100 human clinical studies – testing and validation. So you canbe confident that Bluebonnet’s Natural Omega-3 Functional Fish OilFormulas will provide the scientifically supported levels of DHA andEPA for optimal heart, joint and brain function with unrivaled potency, purity and freshness.◆

Bluebonnet’s Natural Omega-3 Joint Formulasupplies high levels of EPA versus DHA in a ratio that is scientifically relevant for maintaining joint health.◆

Bluebonnet’s Natural Omega-3 Heart Formula supplies EPA and DHA in a relatively balanced ratio that is scientifically relevant for maintaining cardiovascular health.◆

Bluebonnet’s Natural Omega-3 Brain Formulasupplies high levels of DHA versus EPA in a ratio that is scientifically relevant for maintaining brain health.◆

NATURE · SCIENCE · QUALITY · TRUTH · KNOWLEDGE

Bluebonnet®

N U T R I T I O N T O T H E F I F T H P O W E R

S u p p l e m e n t F a c t sServing Size 2 Softgels

Amount % DailyPer Serving Value

Calories 20Calories from fat 20

Total Fat 2 g 3Saturated fat 60 mgwPolyunsaturated fat 1400 mgwMonounsaturated fat 180 mgw

Omega-3 Fish Oil 2000 mg *DHA (docosahexaenoic acid) 860 mgw * EPA (eicosapentaenoic acid) 120 mgw *

Percent Daily Values are based on a 2,000 calorie diet.* Daily Value not established.

Other ingredients: Gelatin, glycerin, water, mixed tocopherols.Contains: Fish (anchovies, tuna), soybeansFree of milk, egg, crustacean shellfish, tree nuts, peanuts and wheat.Also free of corn, yeast, gluten, barley, rice, sodium and sugar.

S u p p l e m e n t F a c t sServing Size 2 Softgels

Amount % DailyPer Serving Value

Calories 20Calories from fat 20

Total Fat 2 g 3Saturated fat 120 mgwPolyunsaturated fat 1520 mgwMonounsaturated fat 200 mgw

Omega-3 Fish Oil 2000 mg *EPA (eicosapentaenoic acid) 600 mgw * DHA (docosahexaenoic acid) 400 mgw *

Percent Daily Values are based on a 2,000 calorie diet.* Daily Value not established.

Other ingredients: Gelatin, glycerin, water, mixed tocopherols.Contains: Fish (anchovies, sardines), soybeansFree of milk, egg, crustacean shellfish, tree nuts, peanuts and wheat.Also free of corn, yeast, gluten, barley, rice, sodium and sugar.

S u p p l e m e n t F a c t sServing Size 2 Softgels Amount % Daily

Per Serving Value

Calories 20Calories from fat 20

Total Fat 2 g 3Saturated fat 120 mgwPolyunsaturated fat 1340 mgwMonounsaturated fat 360 mgw

Omega-3 Fish Oil 2000 mg *EPA (eicosapentaenoic acid) 750 mgw * DHA (docosahexaenoic acid) 134 mgw *

Percent Daily Values are based on a 2,000 calorie diet.* Daily Value not established.

Other ingredients: Gelatin, glycerin, water, mixed tocopherols.Contains: Fish (anchovies, sardines), soybeansFree of milk, egg, crustacean shellfish, tree nuts, peanuts and wheat.Also free of corn, yeast, gluten, barley, rice, sodium and sugar.

◆ These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

NATURAL TRIGLYCERIDE FORMMOLECULARLYDISTILLED

DEMAND NATURAL QUALITYThe EPAX® omega-3 fish oils used in Bluebonnet’s Natural Omega-3Functional Fish Oil Formulas are derived almost exclusively from deepsea, cold water fish caught in the pristine waters off the coast of Peru.Raw fish oils from the Peruvian coastal waters have the highest quality, both in terms of purity and omega-3 content. In contrast, fish oils from the North Sea have a significantly higher level of environmental toxins, such as dioxins and polychlorinated biphenyls(PCBs), and provide much lower amounts of EPA/DHA fatty acids.EPAX quality – like Bluebonnet Nutrition’s – continues throughout themanufacturing process. The plant in Aalesund, Norway is approvedand licensed by the Norwegian Food Safety Authority*and NorwegianMedicines Agency,* so EPAX products can be used in food/nutritional supplements and OTC/pharmaceuticals in Norway, respectively. To begranted these licenses, the facility had to pass critical inspections andbe awarded GMP (Good Manufacturing Practice) certification and HACCP (Hazard Analysis and Critical Control Point) approval.◆

*NOTE: Both agencies serve as the equivalent to the United States FDA in Norway.

RAISE YOUR STANDARDSBluebonnet has always gone above and beyond industry practice by manufacturing most of our products in our own state-of-the-art facility with earth-friendly, pharmaceutical-grade systems that are setting new standards for quality assurance. Likewise, EPAX® has set newpurity standards unheard of in our industryto guarantee that its fish oils meet or exceed

the criteria established by every global authority. EPAX quarantinesand analyzes all raw materials for purity, concentration levels, oxidation, color, taste and smell. The company performs a two-steppurification process that includes stripping and molecular distillation,which virtually eliminates all heavy metals (e.g., mercury), PCBs andother contaminants, as well as the unpleasant fishy taste and odoroften associated with marine fish oils. And unlike most fish oil suppliers, EPAX also tests for oxidation parameters and monitors transfats. Once we receive the EPAX fish oils, Bluebonnet Nutrition followsthe strict, but voluntary, guidelines for omega-3 fatty acid products set

Bluebonnet Nutrition Makes a Splash withFunctional Fish Oils from EPAX®

by the Council for Responsible Nutrition and now handled by the GlobalOrganization for EPA and DHA (GOED). These standards of analysis include peroxide value, DHA and EPA assay, heavy metal testing, and PCB/dioxintesting. However, Bluebonnet Nutrition also goes one step further, by sending out our fish oil formulas for testing by an independent, FDA-registered laboratory that employs protocols set byAOAC International, a scientific association dedicated to analytical excellence. This third-party testing guarantees the purity, potency andfreshness of each Natural Omega-3 Functional Fish Oil Formula through its expiration date.◆

EPAX® – THE INDUSTRY LEADERFor more than 150 years, EPAX has led the industry in purity, quality and innovation. EPAX was the first to:

• Monitor oxidation parameters and trans fats, to ensure a cleaner, purer fish oil product

• Produce DHA/EPA concentrates for specific structure/function applications

• Commercialize enzyme trans-esterification, which enhances the formation of triglycerides, allowing for greater bioavailability

• Support products with relevant human clinical trials

• Surpass global purity standards

SOAK IT ALL IN There’s no point in providing the world’s finest omega-3 fish oils if they’re not designed for maximum assimilation and absorption. That’s why Bluebonnet provides EPAX® pharmaceutical-grade fish oils in a natural triglyceride form. This natural triglyceride form is morebioavailable than most other fish oil forms – and it is far more stable. In fact, many fish oils use a synthetic ethyl ester form, which is subject to oxidation/rancidity and can make the fish oil less effective.◆

GIVE BACKSustainability is important for all of us these days, but especially for a company like Bluebonnet Nutrition that has always turned to nature to locate the world’s finest raw materials. Our “green” initiatives rangefrom environmentally friendly manufacturing practices that use alternative energy sources and enterprise-wide recycling to programsthat maintain the Earth’s land- and ocean-scapes for future generations.Utilizing high quality EPAX® fish oils primarily from Peru’s marine habitatsupports this environmental commitment. Peru’s government has asophisticated quality assurance program overseeing its fisheries, and its environmentally sustainable practices are beyond reproach. This program regulates the minimum size and number of juvenile fish, monitors the fleet via satellite, and provides third party control of fishlandings. To promote environmental management practices in public, private and government- owned companies, the Peruvian Ministry of the Environment gives an annual award for the “Cleanest and MostEco-Efficient Production.” In 2008, EPAX’s leading fishery group(Austral), which is certified by the non-profit, Friends of the Seas, was the recipient recognized for its unrivaled environmental standards.This mutual commitment to ecological preservation and sustainability isjust another testament to the quality of Bluebonnet’s Natural Omega-3Functional Fish Oil Formulas.

CATCH THE WAVEAt Bluebonnet Nutrition, we always cast a wide net – daring to seek abetter way – in our endeavors to advance the science of nutrition. We are committed to formulating supplements that are “cleaner” andmore effective than those that have gone before. Our Natural Omega-3Functional Fish Oil Formulas accomplish this hook, line and sinker. So if you’re beginning to suspect that there may be something fishy aboutother omega-3 products on the market, catch the wave and harness thepower of Bluebonnet’s Natural Omega-3 Functional Fish Oil Formulas.◆Bluebonnet. Nutrition to the Fifth Power.