Catalyst Presentation
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![Page 1: Catalyst Presentation](https://reader034.fdocuments.net/reader034/viewer/2022042602/55819ca3d8b42a417f8b5512/html5/thumbnails/1.jpg)
A Fundraising Primer
Presented by Scott Hayman
501 Commons Catalyst Consultant
September 20, 2011
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Fundraising Described
Soliciting and receiving funds from people with whom a trusting and mutually beneficial relationship has been established, which is characterized by the intersection of the contributor’s needs and the mission of the nonprofit organization.
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Board Engagement is Key
The #1 responsibility of the board of directors is to ensure that the organization has the funds necessary to achieve its mission.
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Giving at a Glance
2010 Contributions$290.89 Billion
2005 Contributions$260.28 Billion
Individuals$211.77
73%
Corporations$15.29
5%Foundations
$41.0014%
Bequests$22.83
8%
Individuals$199.07
76.5%
Corporations$13.77
5.3%
Foundations$30.0011.5%
Bequests$17.44
6.7%
Data excerpted from Giving USA 2011: The Annual Report on Philanthropy and Giving USA 2006: The Annual Report on Philanthropy, researched and written byThe Center on Philanthropy at Indiana University, and published by GivingUSA Foundation
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IFamily
The Power of I
FriendsOrganizations
CorporationsFoundations
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Giving Pyramid
Planned Gift
Major GiftCapital Campaign
Annual Campaign
Volunteer
Direct Response & Online GivingEvent Participation
Years
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Fundraising Cycle
Identify
Research
CultivateSolicit
Recognition
Continuing Engagement
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The Top 10 Considerations
1. Engage the board or directors
2. Conduct a SWOT analysis
3. Create urgent and compelling case(s) for giving
4. Determine how much must be raised
5. Recruit volunteer leadership
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The Top 10 Considerations
6. Calculate cost-benefit analysis/ROI
7. Acquire the necessary tools and resources
8. Consider organizational culture and values
9. Align fund development with mission goals
10.Tie fundraising to the Strategic Plan
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The Fundraising Enterprise
Prepare Prospect Solicit Steward Build
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With whom do we start?
• Board members*
• Volunteers*
• Givers*
• Former Clients
• Mailing/E-mail Lists
• Sympathizers
• Event Participants
• Vendors
* Past and present
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As the Purse is emptied the heart
is filled.Victor Hugo
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Thank you!Best wishes for success!