Catalogue to HUB The Benefits rEvolution
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Transcript of Catalogue to HUB The Benefits rEvolution
Catalogue to HUBThe Benefits rEvolution
The Benefits Movement
Purpose of this presentation
To introduce the next evolution of the “Benefits Catalogue”
To promote opportunities for involvement with the new “Benefits HUB and DataBank”
To recruit Benefits Champions
Is NOTa ‘how to’ for the databank
The Benefits Movement
Background ….
Original benefits catalogue produced in 1992
Expanded new catalogue 1997-marketing messages
New online ‘catalogue’ 2009 - developed to be participatory, evolving, searchable and sustainable
The Benefits Movement
This is the third ‘catalogue’ …
200919971992
Ontario led
164 citations
largely used to justify and market services
CPRA/Ontario
568 short citations
benefits indicator work
expanding interests with partnerships to deliver benefits
Alberta led
over 760 records – detailed, many links
renew commitment towards becoming ‘benefits driven’
additional emphasis on arts, culture, sport
The Benefits MovementPurpose of the Benefits Catalogues:
Articulate the value of parks and recreation
Provide a strong evidence base to communicate the essential value of recreation, sports, fitness, arts, culture and parks.
Help to rally professionals and academics to ensure a strong future for the field
The Benefits Movement
The catalogues have proven that …
Recreation, sports, fitness, active living, tourism, parks, arts, culture and heritage services –
are essential to personal health and wellbeing provide the key to balanced human development provide a foundation for quality of life reduce self-destructive and anti-social behaviour build strong families and healthy communities reduce health care, social service and police/justice costs are a significant economic generator and that green spaces are essential to environmental and
ecological wellbeing, even survival.
The Benefits Movement
Mission Statement: Benefits HUB:
By using our collective knowledge and resources
we will develop a platform (HUB)
that will inspire a benefits movement
and positively position recreation and parks
to enhance individual and community quality of life
The Benefits Movement
Principles of the Benefits Hub ….
1.Profiling Recreation and Parks
The Benefits DataBank, and the other resources that will follow, are designed to position the importance of recreation, parks, arts, culture and heritage, sports, and active living and the important benefits they deliver.
The Benefits Movement
Principles of the Benefits Hub…..
2. Sustainable
The Benefits Portal will operate as a social enterprise – relying on value creation to attract investors, participants and consumers.
An entrepreneurial spirit and practice will be embraced and we will use innovative ways today to create value for tomorrow.
Private and public partnerships will be essential for sustainability.
The Benefits Movement
Principles of the Benefits Hub….
3. Championed by the Field
The Benefits Portal must be “owned” and influenced by the recreation and parks field (CPRA, provincial and territorial organizations and individuals)
Organizations have identified representatives to assist with leadership and oversight and to engage their regions
A Benefits Engagement Team is being formed from these provincial representatives and a variety of communities of practice
The Benefits Movement
Principles of the Benefits Hub….
4. Distributed Leadership
While each strategic priority will be guided by recognized experts and thought leaders, all processes will be fully collaborative and encourage shared learning that engages a broad range of talents and perspectives to generate optimal results.
The Benefits Movement
Principles of the Benefits Hub ….
5. Leveraging Alberta Assets for a
Pan-Canadian Centre
ARPA, with funding assistance from Rural Alberta’s Development Fund, has invested in the development of the Benefits Portal. Ownership of existing assets will remain in Alberta however there is a need for a broader base of expertise and experience and the requirement for a market with critical mass. As a result, the Benefits Portal will be positioned as a pan-Canadian resource driven by a variety of partners.
The Benefits Movement
Principles of the Benefits Hub….
6. Excellence in Operations
This strategy requires: respected leadership and an expert core team adoption of best practices in both process and
product performance monitoring and a culture of continuous
improvement appropriate investment to ensure quality in all that
we do
The Benefits Movement
Principles of the Benefits Hub….
7. Technological Excellence
Information and communications technology systems will be fundamental to success of the Benefits Movement
Strategies commit to identifying and deploying leading edge, yet accessible and user-friendly technology to support each key service or component. (collaborative publishing, open source, search appliances, online classrooms etc)
The Benefits Movement
Principles of the Benefits Hub ….
8. Cost Effective and Accountable
The Benefits Portal must be attractive to ALL who are interested: cost must not be a barrier.
This strategy requires the pursuit of institutional, corporate and organizational investment – only asking the end user to contribute where there is a clear, personal return on investment.
The Benefits Movement
Principles of the Benefits Hub ….
9. Market to Achieve Critical Mass
In order to be attractive to the investors required, we
must utilize the full range of marketing and relationship management practices to appeal to, recruit and retain the largest possible number of participants (builders, users, connectors etc)
The Benefits Movement
The Benefits Movement
Who needs this resource …
• what works/delivers• success factors related to desired benefit• evidence based program/service development• access to model programs (already validated)
ProgrammersProgrammers ProgrammersProgrammers
Policy Makers, Policy Makers, Planners, Marketers, Planners, Marketers,
EvaluatorsEvaluators
Policy Makers, Policy Makers, Planners, Marketers, Planners, Marketers,
EvaluatorsEvaluators
ResearchersResearchersResearchersResearchers
• what to invest in (given a desired benefit/outcome)• evidence based policy, plans and evaluations• foundation for messages and target marketing
• what to look for (given a desired benefit/outcome)• how to engage/participate to (to get desired results)• informed consumer choice
• literature review (significant data base at fingertips)• easy link to colleagues (with similar interests)• help with funding case (overview of value/impact)
ParticipantsParticipantsParticipantsParticipants
The Benefits Movement
Over 760 records …. For all types of users
Policy Maker wanting
overview of health benefits
Programmer interested in addressing
youth obesity
Participant wanting to get
maximum benefit from
fitness
Researcher wanting research design ideas for
measuring quality of life impact
BenefitsDatabase
Search by Health
Marketing messagekey word search
(obesity), restricted by target
market (youth)
Topic search(active living or
recreation)
Social Category search for
quality of life records with a
research concern (indicators)
The Benefits Movement
Where we’re at – What’s next
Ready for Engagement!
benefits.acecommunities.ca The Benefits Database - over 750
records supporting 49 outcome statements and 8 marketing messages
Benefit facts and trends for most of the statements
PLUS over 35 additional resources or tools linked on line
Glossary with over 15 records – 1997 Catalogue glossary is only one of the records
NEXT- we’re working on Completing the facts/trends Gathering and/or developing a
comprehensive benefits tool kit to assist action
Developing a complimentary catalogue of Promising Practices – related to each of the 49 benefit statements
Identifying and supporting a ‘community of practice’ – Benefits Champions-YOU!
The Benefits Movement
A generalized history of leisure services
foundations in late 19th century (Y, Scouts/Guides) church groups, 4H, etc. after WWI – ‘fit for war’
1950’s to present activity as an end in itself, pursuit of excellence
encouragement of specialization investment in dedicated facilities
mid 1970’s to present focus on what discretionary activity can do
for the individual broad holistic view – life balance
1990 to present deep understanding of contribution that recreation
can make to individual, social, environmental andeconomic well-being
renewed focus on ends/outcomes
PURPOSEFUL Phase
ACTIVITY Phase
LEISURE Phase
Benefits DrivenPhase
The Benefits Movement
orient policy towards benefits/outcomes
plan as if benefits were important- the purpose of the plan
market the benefits- get the messages out and
create expectations
shift management systems torequire a benefits focus
build and evaluate programs on a benefits foundation
POLICY
PLAN
MARKET
MANAGE
PROGRAM
INTERVENTIONS that can help make us ‘benefits driven’
The Benefits Movement
Action Plan
from Catalogue to Movement
- Benefits rEvolution
Recruitment Opportunities - First Steps:Benefits Blog, Portal, Alberta Road Show, partner meetings to explore pilot opportunities
Increase Awareness:ARPA preview, presentations to related organizations, government briefings, e-blasts, articles, media benefits columns
Continue to build online resource:more evidence, fact/trends, tools, promising practices – establish ongoing update process
Facilitate Engagement/Commitment:Moderate blog participation, develop and facilitate specialized forums, ‘community of practice’ searching for and developing promising practices, support Benefits Champions
The Benefits Movement
Thank you to those who got us to this point …
Previous CatalogueProducers
Authors Scanners
PILOT Testers
TEAM
At a variety of institutions and organizations fromacross Canada and world
A growing benefit research community
Lots of work, shared leadership; B.C./D.C./B.H. /C.P./R.C/A.C. for ARPA
14 committed leaders from across Canada
PRO, CPRA, RETHINK
The Benefits Movement
Time to engage others … like you!
What’s in it for you? Insight and Inspiration Updates and Information Key roles in finding and sharing new evidence and
promising practices Access to Benefits resources shared by others
across the country Being part of a ‘community of practice’ committed to
delivering the full potential of the recreation and parks movement
Opportunity to become a ‘Benefits Champion’
Carpe Diem!join the Benefits rEvolution
benefits.acecommunities.ca