MJV Press

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About MJV Press

Established in January 2012, MJV Press is a publishing company that belongs

to MJV Technology & Innovation. Created with due objective of disseminating

knowledge throughout the areas in which it performs for 18 years: technology,

mobile and innovation. MJV has acquired expertise by developing and

implementing of several projects alongside with diverse clients. Therefore, the

publication of books has become key to the companys objective: disseminating

knowledge. On account of its desire to become a global firm, MJV Press printed

its first book in many languages. Hence Design Thinking: Business Innovation

has been read by over 80,000 readers in several countries. In June 2013, the book

rights were sold to the German publishing company Logos Verlag.

Innovation

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What is innovation?

Traditionally, innovation in the business world has meant seeking new

technological solutions. However, in the 1990s, the dissemination of Total Quality

Management (TQM) a management philosophy created by Deming (1986) that

aims at continuous improvement in the quality of products and processes gave

birth to a new approach to innovation: to innovate, it was not only necessary

to find new technological solutions, but also to explore new markets. Thus, in

addition to creating new forms of contact with customers, new approaches to

satisfying their needs were also opened up.

In time, companies began to realize that it wasnt enough simply to offer

technological superiority or performance excellence as marketing advantages,

inasmuch as small and large companies all over the world had already begun to

adjust to this reality. In the arena of global competition that would soon prevail,

innovation would become an arduous and often frustrating task. The difficulty

of achieving market differentiation vis--vis the competition would grow by

leaps and bounds. It was time to blaze new trails, to ensure not only companies

success, but above all, their survival. Every day, more and more companies are

looking for new ways to innovate.

Design Thinking

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What is Design Thinking?

As the name itself conveys, Design Thinking refers to how the designer thinks,

drawing on a style of reasoning that is hardly conventional in the business world,

known as abductive thinking. Abductive thinking endeavors to formulate inquiries

through the apprehension or comprehension of phenomena, that is to say,

questions are posedto be answered using information gathered from observation of

the context pervading the problem. In abductive reasoning, therefore, the solution

does not derive from the problem: it patterns itself after the problem. ()

It is by reasoning abductively that designers constantly challenge their standards,

making and unmaking conjectures and transforming them into opportunities for

innovation. It is the designers ability to extricate herself from Cartesian logical

thinking that allows her to remain outside the box.

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DT Process

MULTIDISCIPLINARY COLLABORATION

HUMAN-CENTEREDMAKE IDEAS

TANGIBLE

FEASABILITY & BUSINESS VALUE

Books

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INOVAO EM NEGCIOS

Design Thinking

Maurcio Vianna

Ysmar Vianna

Isabel K. Adler

Brenda Lucena

Beatriz Russo

Design Thinking: Inovao em Negcios (em Portugus)

In order to disseminate knowledge on Design Thinking, the MJV Press undertook the translation of the book in several languages, as seen below:

Mauricio Vianna Ysmar Vianna Isabel K. Adler Brenda F. Lucena Beatriz RussoEditora: MJV Press

Este livro apresenta um conjunto de mtodos usados no processo de Design Thinking que, aplicados a situaes empresariais, so ferramentas para uma abordagem diferente para a inovao (...)

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BUSINESS INNOVATION

Design Thinking

Maurcio Vianna

Ysmar Vianna

Isabel K. Adler

Brenda Lucena

Beatriz Russo

INNOVACIN EM NEGOCIOS

Design Thinking

Maurcio Vianna

Ysmar Vianna

Isabel K. Adler

Brenda Lucena

Beatriz Russo

Design Thinking: Business Innovation (in English)Mauricio Vianna Ysmar Vianna Isabel K. Adler Brenda F. Lucena Beatriz RussoPublisher: MJV Press

Through this book, it will be possible to become acquainted with the introductory phases of the Design Thinking process, as well as some of the principal methods it uses, always exemplified by practical applications taken from real market projects.

La Inmersion Preliminar tiene como objetivo el entendimiento inicial del problema y, caso sea necesario, su re-encuadramiento. Ya la Inmersion en Profundidad, se destina a la identificacion de ls necesidades de los actores involucrados en el proyecto y probables oportunidades que emergen del entendimiento de sus experincias frente al tema trabajado.

Design Thinking: Innovacin em Negocios (en Espaol)Mauricio Vianna Ysmar Vianna Isabel K. Adler Brenda F. Lucena Beatriz RussoEditorial: MJV Press

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INNOVATION DANS LES AFFAIRES

Design Thinking

Maurcio Vianna

Ysmar Vianna

Isabel K. Adler

Brenda Lucena

Beatriz Russo

INNOVATION IM UNTERNEHMEN

Design Thinking

Maurcio Vianna

Ysmar Vianna

Isabel K. Adler

Brenda Lucena

Beatriz Russo

Design Thinking: Innovation dans les affaires (en Franais)Mauricio Vianna Ysmar Vianna Isabel K. Adler Brenda F. Lucena Beatriz RussoMaison ddition: MJV Press

En fait, lAnalyse et Synthse, ainsi que les autres tapes dcrites dans ce livre, ne doit pas tre vue comme une phase linaire dun processus, mais plutt comme une partie dun ensemble embrouill o chaque tape sentremle lautre.

Aus den entstandenen Ideen werden dann unter Bercksichtigung der Ziele des Auftrages, der technologischen Machbarkeit und natrlich der menschlichen Bedrfnisse, die erfllt werden einige ausgewhlt, die in der Prototypphase bewertet werden sollen.

Design Thinking: Innovation im Unternehmen (Deutsch)Mauricio Vianna Ysmar Vianna Isabel K. Adler Brenda F. Lucena Beatriz RussoVerlagshaus: Logos

Book trailer

Link: vimeo.com/65078405

Testimony

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I came across MJVs Design Thinking Business Innovation book by chance when searching the internet to improve my knowledge of the theme, which I consider fascinating and on which I have been working for sometime. As a frequent e-book reader, I decided to buy it right away, because the Kindle version is very good and is the best way to solve the problem of those who love books and do not have room for them. The book is interesting and appealing for many reasons:a) it has a good structure and a simple style that helps reading and navigation through the pages;b) it has a good balance between text and visual elements (colours, photos, drawings and diagrams) these elements are of fundamental importance to me and to many others who have a predominantly visual culture, and these elements illustrate in a clear way what is in the text;c) it doesnt copy others, as many do the Stanford method, with a personalised touch, showing that it is possible to adapt the method to different cultures and realities;d) it illustrates, in a fascinating way and with real-life cases, all the theory;e) last, it does not rely on quantity and is limited to what is essential, and this is fundamental in our days, as we are always short of time.I really recommend the book Design Thinking Business Innovation to those who would like to learn something about Design Thinking or to have a new and useful support tool for daily processes and methods.

Daniel Lana Perdigo Portugal

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A book that takes our hands and guides us through a process of thinking in a different way to create innovative solutions for everyday problems, with an easy-to-read language in which the learning process is complemented by real-life examples. Simply wonderful.

Arnulfo Diaz RuizMexico

If we consider that innovation is the use of something new (new, original or improved) to generate value, Design Thinking: Business Innovation is a book with a true knowledge on the new and original design thinking approach, as it creates values to open new business innovation paths, showing in a practical and objective style how to accomplish this entire process. Highly recommended.

Jos Antonio Venegas Mexico

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Design Thinking Business Innovation illustrates the Design Thinking method by using real-life examples. After a small presentation to introduce the approach, its applications and target groups, the reader is guided through a step-by-step presentation that compares this method with others, also focusing on practice. The demonstration of the steps with real examples makes this book ideal for Design Thinking beginners.

Based on years of experience in innovation management, the authors of the book have developed a Design Thinking process based in three stages, which propose new ideas in real and dynamic environments. A number of case studies, images and best practices used in consulting projects shows that the book is a very useful tool to help us think in practical terms about the development and the implementation of design-oriented solutions. It is recommended, both for business professionals and researchers.

Friedel Nimax Germany

Prof. Dr. Frank Keuper Germany

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Design thinking Business innovation explores in details the creative process of defining and prototyping ideas which may become business models or simply good solutions for everyday problems. By means of several case studies, we can develop a wide understanding of what this method is about, to then deeply immerse into design thinking, which is always objective, and for this reason, useful. Without doubt, it is an essential reference for professionals who are ready for the challenges of this new context, with this new way to find solutions by using a creative approach.

Esteban TrigosSpain

A comprehensive contribution to solve the contemporaneous designers universal doubts, in which innovation and avant garde as visual communicators are fundamental values in innovative creations, besides its interesting contributions to the organization and the execution of interactive design projects and the fact that it is very enriching for both young and senior professionals. A universal counsellor for those who love creative methodologies!

Nicols E. Bustamante Moena Chile

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We are living a time of disruption and radical change and we need a new way of thinking about economy and business. Design Thinking - Business Innovation is a practical and easy way to apply examples about how companies and entrepreneurs can work in a more effective way to ensure that innovation will become part of a new path where everyone can design its thinking about change, creativity and innovation. This, I believe, will be the ultimate competitive advantage.

Andrea Merlino Italy

Design Thinking - Business Innovation is a must read for both seasoned Innovators as well as those interested in developing an innovation culture. The book offers an intriguing mix of accessibility to the subject through tangible evidence of its success, and brings the power of disruptive innovation within the grasp of everyone.

Varik Torsteinsen UK

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Design Thinking Business Innovation is a motivating, easy-to-read book, and at each page you feel curious to learn more about the subject. Personally, what I liked most about the book were the real-life cases, which will sure help those starting their own business to avoid silly mistakes.

The book Design Thinking Business Innovation can not be missing in the bookshelves of companies that whish to create innovative solutions, considering real-life problems faced by people and companies. The practical approach of the book shows the full potential of Design techniques, in an easy way, going straight to the point, with valuable contents and lots of details.

Agnaldo Soares ImperianoBrazil

Leandro ReinauxBrazil

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The clear language and the nicely-arranged structure of the book make the reader feel closer to the cases they show. When you finish reading it, it is clear to you that, with this initiative, MJV is offering Brazilian professionals a beautiful service; more than that, this knowledge is so stimulating and Id say it is contagious in a way. As they say, if innovation may offer risks, not innovating is also a risk.

A book that made me more familiar with the Design Thinking approach with a clear language; it follows logics while it is not linear, and it uses pictures to make the understanding of the process of idea transformation into a simple and didactic action. Its top thing is the contextualization of the cases, which makes the reader feel closer to the application of this approach in different moments of the most distinct projects, what also opens new perspectives and give us the dimension of innovations unlimited possibilities.

Victor Romano Brazil

Anna Carolina Moraes Brazil

Visit the books website

Portuguslivrodesignthinking.com.br

English Ukdesignthinkingbook.co.uk

English Indiadesignthinkingbook.in

Espaollibrodesignthinking.es

Franaislivredesignthinking.fr

Deutschbuchdesignthinking.de

Chinese designthinkingbook.cn

Coming soon

Gamification, Inc.

Innovation in Insurance

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