CATA Kitchen Mart - Gallery Module

CATA KITCHEN MART Gallery Module

“CATA KITCHEN MART” - CATA Galleries Business Opportunity to become a “Successful Entrepreneur”

CATA Gallery module is an opportunity for a sure shot gain. Past record of success witnesses the growth YOY. Try the power of limited investment & maximum gain. Depending on your time constraint Cata Kitchen Mart is a readily available opportunity to become a successful Entrepreneur. It has a record of success with 200 Shop in Shop & Galleries running successfully across India, with a YOY growth of 30%. CATA’s yearly turnover is growing at a pace of 15-20%.

Key Attraction of the Opportunity

- Profit Oriented

- Tried & tested opportunity

- Comfortable investment

- Assured return

Gallery Modules in Details

Gallery Modules

• Module A – Investment towards Franchisee Fee (Non Refundable) – 2 Lacs

• Module B – Investment towards Franchisee Fee (Non Refundable) – 3 Lacs

• Module C – Investment towards Franchisee Fee (Non Refundable) – 6 Lacs

Assured Contribution by Company

Display MATERIAL BY COMPANY

MRP of Display products contributed by Company: Module wise

Module A – 291990/- Module B – 487930/-

Module C – 677550/-

Display Advantages Products are displayed to highlight their features and benefits. The

purpose of such visual merchandising is to attract, engage, and motivate the customer towards making a purchase. Touch & feel of a

product motivates immediate buying behavior.

Display Material

Module Basic Chimney

Combos Microwave Oven

Built-in Oven Dishwasher Fan Display

Module A

K 60

RS 60 + Marvel - Stanin 60 + Elegant C Glass 90 BL + Crystal Midas 90 or Sygma 90 + Quartz

MC 25 D CD 760 -

B 10 Plus E 100 GTH Silentis 12 B 12 Matic X mart 15 Matic INOX LHV 160

Module B

K 60

RS 60 + Marvel Stanin 60 + Elegant C Glass 90 BL + Crystal Midas 90 or Sygma 90 + Quartz Ceres 90 + Garnet C Glass 90 BL + Flint

MC 25 D ME 605 TC + CD 760

MARINA SBI

B 10 Plus E 100 GTH Silentis 12 B 12 Matic X mart 15 Matic INOX LHV 160

Module C

K 60

RS 60 + Marvel Stanin 60 + Elegant C Glass 90 BL + Crystal Midas 90 or Sygma 90 + Quartz Ceres 90 + Garnet C Glass 90 BL + Flint Isla C Glass + Emerald

MC 25 D + MC 32 DC

ME 605 TC + CD 760

MARINA SBI + MARINA FBI

B 10 Plus E 100 GTH Silentis 12 B 12 Matic X mart 15 Matic INOX LHV 160 B 10 CB 250 Plus X Mart 15 INOX

*Any other product required for display besides above will be billed at MRP less 50%

Products will be given on consignment basis for display as per the following:

Promoter – CONTRIBUTION BY COMPANY

Promoter Cost (per annum) contributed Module A – 48000/-

Module B – 48000/- Module C – 72000/-

• In case of Module A & B, 1 promoter upto a maximum cost of 4000/- or 50% of the

monthly remuneration agreed to the promoter whichever is less will be borne by the company.

• 1 promoter upto a maximum cost of 6000/- or 50% of the monthly remuneration agreed to the promoter whichever is less will be borne by the company in case of Module C

• Any other cost i.e. conveyance etc. will be borne by the gallery in both the cases.

Branding & Fabrication BY COMPANY

Module A – 85000/-

Module B – 125000/- Module C – 250000/-

• Module A – Branding/Fabrication will be done by the company upto a maximum amount of

85000/-, fabrication for installing company products only, any civil work will be borne by the gallery. Branding includes Inshop & Glow Sign Board.

• Module B - Branding/Fabrication will be done by the company upto a maximum amount of 1.25/-Lacs. fabrication for installing company products only, any civil work will be borne by the gallery. Branding includes Inshop & Glow Sign Board.

• Module C – Branding/Fabrication will be done by the company upto a maximum amount of 2.50/- Lacs. fabrication for installing company products only, any civil work will be borne by the gallery. Branding includes Inshop & Glow Sign Board.

Minimum Guarantee by Company

Minimum Guarantee (per annum) Module A –60000/-

Module B – 120000/- Module C – 240000/-

Pls Note: 1.Fixed minimum guarantee would be reimbursed only if the Minimum target (mentioned above) as per the gallery module is achieved. 2.In case target is not achieved company would give minimum guarantee as per the following:

Module (A): 5% of annual billing on prorata basis Module (B): 5% of annual billing on prorata basis Module (C): 6% of annual billing on prorata basis

Modules Module A Module B Module C

Investment By Gallery

Franchisee Fee 2 Lacs 3 Lacs 6 Lacs

*Projected Civil Work Cost (*not a compulsory Investment)

1.5 Lacs 2.5 Lacs 3.5 Lacs

Investment in stock 2 Lacs 3 Lacs 5 Lacs

Total Projected Investment 5.5 Lacs 8.5 lacs 14.5 Lacs

Display By Company 291990 487930 677550

Promoter by Company 48000 48000 72000

Fabrication & Branding By Company

85000 125000 250000

Minimum Guarantee 60000 120000 240000

Gallery Incentive Scheme (2% on Minimum Slab)

36000 60000 84000

Total 5,20,990 8,40,930 13,23,550

Business Proposition

The Other Benefits to be given by Company

Training by trained professionals to the

manager & staff

Brand Exclusivity

POP /POS Material

Presentations

on Products, Services, Technology

Layout Plan Of interior/designing of gallery &

product display

1 Local Exhibition (Module C eligible)

Minimum Target to be met by the gallery to avail the Gallery Discount

• Module A – 1.00 Lac p.m.

• Module B – 2.00 Lac p.m.

• Module C – 3.00 Lac p.m.

***Incentive apart from the above mentioned Gallery Discounts are as per the following:

Gallery Module Billing Slab (p.m.) % incentive

A Above 1.50 Lac to 2.50 Lac 2%

Above 2.50 Lac to 3.50 lacs 3%

Above 3.50 Lac 4%


B Above 2.50 lac to 3.50 Lac 2%

Above 3.50 Lac to 4.50 Lac 3%

Above 4.50 Lacs 4%


C Above 3.50 Lac to 4.50 Lac 2%

Above 4.50 Lac to 5.50 Lac 3%

Above 5.50 Lac 4%

Gallery Incentive Scheme

CONTRIBUTION BY GALLERY

Module A

• Franchisee Fee (Non refundable) – 2 Lacs

• Projected Civil work (fall ceiling, flooring, wall POP) cost – 1.5 lac

• Investment in stock – 2 Lacs

Projected total Cost – 5.5 Lacs

Module B


• Projected Civil work (fall ceiling, flooring, wall POP) cost – 2.5 lacs



Module C


• Projected Civil work (fall ceiling, flooring, wall POP) cost – 3.5 lacs



Lets Understand the Process of

Identification & Finalisation of a Gallery

Identification & Finalisation Process

Basic approval on identifying the suitability of the location & other eligibility criteria should be approved by the business head, before taking the deposit. The concerned official/gallery owner can send gallery images to the business head for scrutiny or can ask for a visit by the business head. This process can take a maximum of 7 days which includes taking the deposit.

A written approval to be taken from the business head on the above said condition, once it is approved by the business head the full deposit to be made.

Working on the layout plan of Fabrication of the gallery, & completion of Fabrication, Branding & Display will be done in 15 working days from the date of deposit is made.

Within 5 working days of the completion of fabrication work agreement will be signed between Co. & Gallery.

The date of agreement will be the date of deposit.

Suitability of

Location

Written approval

Layout Pan

Date of Agreement

Agreement Sign

Prerequisites • The galleries should be located in high footfall areas with palatial ambience with the

rich brand image. Should fall under defined location predefined by the company.

• Should have a minimum area of about 200 sq ft. for Module A, 200-400 Sq.ft. for Module B & 400 - 600 Sq.ft. for Module C with convenient parking facility available.

• Should be able to invest a projected initial investment of

• The Business Associate preferably within the age group of 30-45, having prior experience in the field of handling a gallery or dealership would be an added advantage.

• The business associate or the showroom manager should a computer literate to work without any obstacle.

• The representative should be wiling to learn about the entire product range, because knowledge is priority to handle customers efficiently.

• Module A & B can be shop in shop in a Sanitary, Hardware, Modular Kitchen & Appliances showroom, can be with competitors gallery.

• Module C should preferably be an independent showroom

About CATA • CATA India associated with CATA Electro Domesticos, S.L. Spain and Cantee Electro

Domesticos, S.L Spain, incepted in March 2004.

• Present in more than 80 countries.

• CATA has invested heavily in new facilities in Torelló (Spain), which had joined the, Xiao Lan (China) and São Paulo (Brazil).

• The experience, professionals working for CATA, proven quality, innovation and design, the fast and efficient service, the marketing that takes us farther every day are the reason for our strength and wingspan.

• In recent years we have experienced significant growth both in the Spanish and international market, based on an excellent quality and a lot of competition in all its products.

• CATA India since its inception in 2004 has achieved remarkable growth at the rate of 25-30% YOY.

Follow the Great Opportunity

“CATA Kitchen Mart” Encash the rising demand of Built-in Appliances with CATA CATA kitchen mart is the complete solution to the built-in Modular Kitchen appliances requirement. CATA kitchen mart is the perfect place to get the experience of a dream kitchen. CATA’s high suction Chimneys, Elegant Hobs, Sleek & stylish Ovens, Ultra Modern Microwaves, Dishwashers with superior functionality are all ergonomically designed keeping Indian cooking in mind. The rapidly growing real estate development creates the opportunity for a bigger inbuilt appliances market, probably will result an increased market share in recent times. Indian market is gaining a decent demand of modular kitchens hence the requirement of in built appliances gaining a potential demand in metros & mini metros. Latest market trends & future market growth of large appliances industry expecting a positive growth in coming years. So here is the time for investment in the sector & earn high rewards.

CATA Advantage Brand Basics • European Products with highest Quality certifications • Excellent service Standards • Ever-growing network of credible trade partners • Innovative Product portfolio • Strategic corporate alliances Brand Values

• Fair Margin Policy • Highest customer satisfaction • Flexible service policy • Human touch in sales & servicing

• Cata products are backed up by the most demanding certificates, such as the prestigious ISO 9001 awarded by the Bureau Veritas Quality International.

• Cata has also been awarded the European approvals of the C.C.A.(Cenelec Certificate Agreement), certifying technical superior standards our products meet.

Quality Certifications

CATA Kitchen Mart - Gallery Module

Business

Transcript of CATA Kitchen Mart - Gallery Module