CASUAL DINING MAGAZINEMEDIA PACK2020

0345 500 6008www.h2opublishing.co.uk

FEATURES LIST

PRINT - THE MAGAZINE

HIGH IMPACT CREATIVES

DIGITAL

DIRECT MARKETING

EVENTS

TESTIMONIALS

RATE CARDS

TECHNICAL SPECIFICATIONS

CONTACTS

CIRCULATION & AUDIENCE

INTRODUCTION

CONTENTS

Casual Dining Magazine is THE monthly magazine dedicated to this rapidly accelerating sector within the UK’s eating out market.The publication presents a fresh, authoritative look at the industry through topical features, operator interviews, case studies and exclusive regular opinions from leading figures.

Key decision makers are able to keep ahead of the curve with dynamic editorial covering the latest product innovations, technology and food and beverage trends. Casual Dining Magazine is the essential resource for those wanting to thrive in this lucrative market.

CIRCULATION & AUDIENCE

PRINTCIRCULATIONTOTAL: 5,253

DIGITAL CIRCULATIONTOTAL: 25,925

THE CASUAL DINING SECTOR HAS A CURRENT

ANNUAL WORTH OF

£5BN

WEBSITEMONTHLY VISITORS: 6,694MONTHLY PAGE VIEWS: 7,281

AUDIENCEA total of 31,178 copies are distributed to named senior contacts within multi-site and independent operators,

including those at owner, director, operations, purchasing, food development, brand and marketing levels. Our target audience ranges from individual operators to the largest well known groups with multiple sites...

PRINTTHE MAGAZINE

12ISSUES PER YEAR

THE CASUAL DINING SECTOR IS CURRENTLY WORTH AN ESTIMATED £5BN ANNUALLY AND

IS PREDICTED TO GROW TO £22BN

22BNCASUAL DINING VISITS WERE UP 7% FOR

THE YEAR ENDING JUNE 2018 AND SPEND IS INCREASING 4X FASTER THAN THE OVERALL

EAT-OUT FOODSERVICE MARKET

CIRCULATION

5,253

PRINTSTAND OUT DESIGN

PRINTENGAGING CONTENT

FALSE FRONT COVER

HIGH IMPACT CREATIVESENHANCING YOUR PRESENCE

SHARE YOUR INDUSTRY REPORTS - EXAMPLES SHOWN FROM PUB & BAR MAGAZINE

HIGH IMPACTCREATIVES

DIE CUT FRONT COVER

CARRIERCARD

First thing a reader will

see when the magazine is

delivered. Holds an

A5 advert

MEGAWRAPA2 double side wrap. Carries the magazine then folds out into an A2 poster

BOOKENDS

TIPON

TEXTUREFOIL

FINISHES

ROLLFOLD

BRANDED POLYWRAP

BELLYBAND

HIGH IMPACTCREATIVES

CONTACT US FOR MORE

OPTIONS

ADVERTORIALS

FOUR PAGECOVERWRAP

GATEFOLD

BARNDOOR

TEASERSTRIP

BOUND IN PRE-PRINTS

DIGITAL

AVERAGE PAGE VIEWS PER MONTH

7,281

AVERAGE VISITORS PER MONTH

6,694

DIGITAL CIRCULATION

25,925

CURRENTFOLLOWERS

6,000+

www.casualdiningmagazine.co.uk @CasualDiningMag

AVG DWELL TIME OF

4 MINUTES 36 SECONDS

DIRECTMARKETING

DIRECT MAIL• Anything from a flat mailer

to a premium 3D mailer• Unique enhancements to

ensure your mailer is seen and read

PRODUCT SAMPLER• Put your product in the

hands of buyers• FREE follow up service to

measure ROI

MARKET REPORT BUILDER• Bespoke research to

answer your questions• Broadcast your research

across print and digital with an editorial write up in one of our titles

• Email broadcast the report to 5,000 recipients

• You’ll receive a PDF report & a printed 8 page report

TELEMARKETING Generating Appointments• Generate appointments for face to face buyer meetings• We’ll introduce you with a mailer and then follow up• Foodservice specialist telemarketers

Telesales• Introduce simple hook offers and price deals• We’ll work with your key target market• Successful campaigns have shown 52% conversion rate

Research • Fast, accurate information with all your questions answered• A summary report• Fixed price, guaranteed results

EMAIL MARKETING• Reach our database of over 25,000 contacts• Industry-leading broadcast system• Detailed reporting• Re-mail service• FREE design service and advice to increase performance

FEBRUARYISLINGTON METAL WORKS, LONDON

250+ ATTENDEES

EVENTS

NOVEMBERISLINGTON METAL WORKS, LONDON

200+ ATTENDEES

NATIONAL PIZZA AWARDSNATIONAL BURGER AWARDS

TWENTY TWENTY

“Casual Dining is such a fantastic publication. I can’t think of another trade mag that’s so informative around what is actually happening in the market, what’s driving trends, interviews with opinion leaders. It could easily be a paid publication.”

MICHAEL FOXARYZTA FOOD SOLUTIONS EUROPE

“You guys are the leading magazine for this sector – the magazine the market needs”

ERIC PARTAKERCHILANGO

TESTIMONIALSADVERTISERS AND READERS

"Working with Casual Dining Magazine and Pub & Bar allowed us to deliver an impactful multifaceted campaign for Pepsi MAX. Covering all media platforms from online and print through to awards and events, this integrated approach has enabled us to reach and engage with an audience of key stakeholders and reinforce Pepsi MAX’s brand messaging and credentials within the Licensed & Leisure channel."

VICKY GREGORYCOMMERCIAL COMMUNICATIONS MANAGER BRITVIC PLC

"We work with H2O across various platforms including print titles – Casual Dining Magazine, Pub & Bar and Hotel F&B magazines – and their online equivalents, as well as awards and events. The range of tailored content and advice that each platform provides means that we are able to target our customers with messaging bespoke to their channel. This, for us, is invaluable in helping our customers grow their businesses."

KAREN KERSEYB2B TRADE MARKETING MANAGER HEINEKEN

“Casual Dining Magazine is the magazine I go to in order to catch up with what’s happening in the industry. It allows me to learn about trends, consumer preferences and what my peers across the UK are doing. It’s a vital magazine for the sector.”

RICHARD BOONFOUNDER AND MD HUBBOX

"Casual Dining Magazine is a terrific source of information and inspiration for UK F&B. Critically, it brims with passion for the industry, its people and its innovations. It’s made by and for the people who love our amazing industry."

MARCEL KHANDIRECTOR OF OPERATIONSFIVE GUYS UK

Casual Dining Magazine is one of sixteen industry leading foodservice titles produced by H2O Publishing.

We provide engaging and trusted editorial across a range of key verticals including; education, hospitals, restaurants, contract catering and many more. As well as publishing and direct marketing, our expertise also lies in creating, promoting and managing a number of significant industry events throughout the year, including; awards ceremonies, forums, exhibitions and conferences.

H2O Publishing is an established authority within the sectors it serves and strives to stay ahead of the curve with the services it provides.

FEATURES LISTCASUAL DINING MAGAZINE 2020JANUARY JANUARY • National Burger Awards Preview• The Alternatives – Low and No Alcohol • Pan Asian Cuisine

FEBRUARY FEBRUARY • Industry 100 Report • Casual Dining Show Preview• Condiments, Seasonings and Sauces• Food and Drink at Festivals • Chef’s Talk – Potatoes and Sides

MARCHMARCH• EXCLUSIVE RESEARCH: The Coffee Report • National Burger Awards Special • Breakfast and Brunch (featuring National

Breakfast and Brunch Awards) • Cider

APRIL APRIL • The Alternatives – Meat • Talk of the Town – TBC • Soft Drinks and Mixers

MAY MAY • The Bar Issue • Casual Cocktails • Back Bar Focus (refrigeration, barware,

glasswashers and dispense)• Emerging Drinks Categories

JUNEJUNE• Beer • Chef’s Talk – Combi Ovens,

Grills, and Barbecues • Americana

JULYJULY• Inside Eating Out• Takeaways and Deliveries• The Alternatives - Dairy and Non Dairy• Water

AUGUST AUGUST • Talk of the Town – TBC • Meat and Fish (featuring National Burger Day) • Desserts and Shakes • Chef’s Talk – Warewashing

SEPTEMBERSEPTEMBER• The Technology issue• Epos, Apps and Payments • Marketing and Social Media• Festive Season

OCTOBER OCTOBER • Street Food Championships Special • The Alternatives – Gluten and Allergen-free • Kitchen and Restaurant Design • Breads, Bases and Buns

NOVEMBER NOVEMBER • EXCLUSIVE RESEARCH: The Wine and Spirits Report• Tea• Tableware and Glassware

DECEMBER DECEMBER • National Pizza Awards Special • Children’s Menus • Microwaves and Catering Equipment • Talk of the Town – TBC • Class of 2020 Products in Review

Casual Dining Magazine features are subject to change. Please contact us should you wish to reconfirm.Tristan O'Hana: tristan@h2opublishing.co.uk Tel: 01474 520 247

FEATURES LISTHOTLY ANTICIPATED

Industry 100 offers the Casual Dining reader a look into what their peers have been up to over the last 12 months and of-fers ideas and inspiration for the year ahead. The Industry 100 is published in the February issue.

Advertise in one or both of these features to get your message in front of key influencers and decision-makers in well-read features that provide operators with a benchmark upon which to measure themselves against their sector peers. Showcase your brand or product while operators are talking about opportunities to evolve their food and drink menus. Promote and demonstrate how your product or service can help casual dining operators to exceed their own customers’ expectations. Position your brands, products and services alongside premium thought-leadership editorial commentary by high-profile casual dining operators. By virtue, enjoy extended shelf life and cut-through for your messages, as these editions are referenced throughout the year. For more information on advertising in these features or for exclusive cross platform packages, please contact us.

Inside Eating Out features interviews with 15 casual dining in-dustry operators, all of whom have put forward their thoughts on current and future trends for the casual dining sector. In-side Eating Out is published in our August issue.

RATE CARDPRINT 2020

HALF PAGE

£1,650

FALSE FRONT COVER

£6,500

THIRD PAGE

£1,250

DOUBLE PAGE SPREAD

£3,950

QUARTER PAGE

£950

FULL PAGE

£2,500

BELLYBAND INTO DPS

£11K4 PAGE WRAP

£12KDIE CUT FALSE FRONT

£14K

Please ensure that your false front artwork is aligned to the standards and value of the publication.

Designs should compliment the overall look and feel of the magazine and not cause detriment to these elements.

RATE CARDDIGITAL 2020WEB RATES: 1 MONTH 3 MONTHS 6 MONTHSSINGLE BUTTON £500 £750 £1,200SUPER BUTTON/MPU £750 £1,000 £1,500BANNER £1,000 £1,750 £2,500SKYSCRAPER £1,500 £2,500 £3,500

WALLPAPER TAKEOVER £2,500 Per Month

MPU £1,100 Per Month

LEADER BOARD BANNER £900 Per Month

SKYSCRAPER £1,900 Per Month

HOSTED LANDING PAGE VIA MPU £2,500 Per Month

HOME-PAGE PEEL BACK £3,000 Per Month

MICRO-SITE Poa

CUSTOM DIGITAL CREATIVES:

EXPANDABLE BANNERS £1,800 Per Month

INTERSTITIAL £2,400 Per Month

SIDEKICK £2,400 Per Month

FLOATING ADS £1,800 Per Month

FLOOR ADS/ CATFISH £1,600 Per Month

PEEL BACK £1,500 Per Month

PEEL OFF/POP UP £2,300 Per Month

TECHNICALSPECIFICATIONS

All page information, including images, EPS and text should be: SUPPLIED ONLY IN CMYK MODE, NOT RGB.No Pantone colours or 5th colour specials to be used. No colour profiles saved within image – i.e. colour management or ICC profiles.

MAGAZINE SET TO A4 210mm X 297mm

WHOLE PAGEBleed: H = 303 mm x W = 216mmTrim: H = 297 mm x W = 210 mmType: H = 268 mm x W = 196 mm

1/3 PAGE VERTICALBleed: H = 303 mm x W = 76 mmTrim: H = 297 mm x W = 70 mmType: H = 287 mm x W = 60 mm

DPS PAGEBleed: H = 303 mm x W = 426 mmTrim: H = 297 mm x W = 420 mmType: H = 268 mm x W = 396 mm

1/2 PAGE VERTICALBleed: H = 303 mm x W = 111 mmTrim: H = 297 mm x W = 105 mmType: H = 268 mm x W = 91 mm

1/2 PAGE HORIZONTALBleed: H = 154.5 mm x W = 216 mmTrim: H = 148.5 mm x W = 210 mmType: H = 134 mm x W = 186 mm

1/3 PAGE HORIZONTALBleed: H = 101 mm x W = 216 mmTrim: H = 95 mm x W = 210 mmType: H = 79 mm x W = 190 mm

1/4 PAGE VERTICALBleed: H = 303 mm x W = 49 mmTrim: H = 297 mm x W = 43 mmType: H = 268 mm x W = 37 mm

1/4 PAGE HORIZONTALBleed: H = 80 mm x W = 216 mmTrim: H = 74 mm x W = 210 mmType: H = 67 mm x W = 186 mm

CONTACTS

casualdiningmagazine.co.uk @CasualDiningMag H2O Publishing www.h2opublishing.co.uk @h2opublishing

TRISTAN O’HANA

EDITORIAL DIRECTOR

01474 520247tristan@h2opublishing.co.uk

H2O Publishing, Joynes House, New Road, Gravesend, DA11 0AJ

0345 500 6008 www.h2opublishing.co.uk

ANDY GIBB

DIVISIONAL DIRECTOR

01474 520261andy@h2opublishing.co.uk

EMMA DORAN

KEY ACCOUNT DIRECTOR

01474 520258emmad@h2opublishing.co.uk

ABBIE GEORGEBUSINESS DEVELOPMENT

MANAGER

01474 520251 abbie@h2opublishing.co.uk