Game Breeder Seminar2-4 June 2016

Social Media for the Game Breeder

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STORYTELLING

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WHY IT’S IMPORTANT

those with the largest presence inform the strongest perceptions

people buy from people they trust

remain top of mind and become a trusted source ofregular, reliable, valuable information and advice

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WARNING

education over emotion

perception over promotion

overthink your content and platforms

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BASICS

create an account

learn from existing account holders

do traditional promotion for your social platforms

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TARGET AUDIENCE

who are they?

where are they?

what are they doing?

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MESSAGE / YOUR STORY

what do they want from you?

what can you give them (that they expect)?

what can you give them (that they don’t expect)?

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PLATFORMS

- helpful, entertaining content

- professional opinion sharing

- live social reporting

- visual content sorted by categories

- visual content sorted by hashtags

- searchable video content

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TRENDS

visual

instant messaging

quick, raw look into reality

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CONTENT TIPS

see content everywhere

zoom in, zoom out

get comfortable with short videos, editing and text adding apps

(ask )

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MEASUREMENT

keep conversion goal in mind when posting

what do you want them to feel/do now, medium term, long term

always include a call to action(not selling, but building relationship)

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YOUR RESPONSIBILITY

tell your story

tell the story of your industry

tell the story of your country

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