Overview Why Cast Iron? Customers

Corporate Facts•Founded in 2001 by Integration Industry Experts•Pioneered SaaS / Cloud Integration•Unique focus on speed & simplicity — “Integration in Days”

•Thousands of customer integrations•14 consecutive quarters of growth•96% customer retention•Patented Technology

Buzz• Gartner: “… will play a critical part in the growth, acceleration & acceptance of SaaS.”

• AMR: “The two most interesting features are the speed of integration and the ease of connectivity…”

Recent Awards• 2010 CODiE Awards Finalist• Everything Channel's CRN: Cast Iron Cloud named as one of the "100 Coolest Cloud Computing Products."

Complete•Complete flexibility: Cast Iron Cloud2, physical appliances, and virtual appliances

•Total connectivity: basic & SaaS/midmarket connectivity and complete enterprise connectivity

•Complete reusability: Template Integration Process (TIP) Exchange, TIP Development Kit, and TIP Community

•For all types of projects: data migration, process integration, and UI mashups

Trusted•Premier partner for salesforce.com, Oracle, Google, Dell, Cisco, Amazon, HP, Microsoft, SAP, VMware, ADP, and many more

Proven•Thousands of deployed customer integrations across all industries and around the world at companies such as Allianz, British American Tobacco (BAT), Amerisource Bergen, Emerson, Krueger International, Peet's Coffee & Tea, PGP Corporation, and salesforce.com, among many others.

Envision EMIBusiness Problem: Integrate NetSuite CRM with Certain event registration

applicationCompeted against: EAI (Informatica) too expensive

and complex; Custom code not scalableSolution: Cast Iron multi-application integration

platform: real-time integration between NetSuite and Certain; flat-files to in-house app (Erudio)

Projected Results: Project delivered in 10 days; increased telesales productivity; increased information accuracy

Salary.comBusiness Problem:Needed to integrate Salesforce.com and NetsuiteCompeted against: Custom code: minimal IT staff

available; Scribe: implementation failedSolution: Cast Iron integrates applications in real-time;

Web-services based integrationResults: Project completed in 4 weeks; eliminated

errors due to manual process; leveraging same platform for additional database integration needs

Qualification Questions Business Problems Solved EasynetBusiness Problem:Integration platform to effectively connect Salesforce.com to SAP and Oracle ERP; need an integration technology that can be widely used across the IT staff of different skill levels in a competitive resource marketplace, where attrition rate is high

Competed against: Current solution, Informatica, was too complex with a steep learning curve

Solution: Cast Iron Integration: configuration-driven integration between salesforce.com and ERP systems; simple “no coding” approach

Results: Integrated in days; established real-time, bi-directional integration between CRM (Salesforce.com) and ERP (SAP)

• With which application(s) do you need NetSuite integration? (i.e. ERP, CRM, and/or other applications)

• What’s your plan to mitigate risk associated with NetSuite integration?

• How are you providing centralized visibility of information from within NetSuite, eliminating the need for users to login and learn other applications?

•Who will support NetSuite integration when issues arise (i.e. network configuration changes, credential changes, etc.)?

•Who will enhance NetSuite integration as your enterprise data sources evolve?

• Synchronize Contact and Account information between NetSuite and your CRM system

• See real-time Order History for customers via the Account record in your CRM system

• Access current Product and Pricing information stored in NetSuite, resulting in fewer order entry errors

• Convert CRM opportunities to NetSuite orders automatically in real-time

• And many more...

Cast Iron Systems: Sales Cheat Sheet for

Cast Iron Contact:Erik Hoogerhuis, NetSuite Partnership Development Cast Iron Systems, an IBM companyOffice: (650) 316-6066 | Email: ehoogerhuis@castiron.com

Cast Iron Systems: Sales Cheat Sheet for

Objection Handling

Objection Why can’t I custom code the integration between NetSuite and the applications I have? Response Cast Iron’s Integration Platform is the only complete solution (see “Capabilities” table at left). Custom code does not deliver the quality, reusability and scalability for application integration. It is typically a people-intensive, one-off effort that is performed to meet a specific business need in a tight deadline. For example, Cast Iron’s proven low cost platform has enabled thousands of customer application integrations thus liberating the IT staff to focus on more strategic projects.

Objection Why Cast Iron over Fusion, Boomi, Informatica, and Pervasive for integration to NetSuite?Response On Demand Services, including Boomi and others, don’t provide multiple deployment models, real-time process integration, and enterprise/midmarket connectivity, among many other capabilities (see “Capabilities” table at left). On Premise Tools, including Fusion, Pervasive, Informatica, and others, don’t provide multiple deployment models, real-time process integration, and user-interface (UI) mashups, among many other capabilities (see “Capabilities” table at left).

Objection What is the cost of using Cast Iron? Response Cast Iron’s complete, proven, and trusted approach to NetSuite integration allow customers to reap dramatic results. Customer feedback indicates that Cast Iron delivers up to 50% time and cost reduction via total connectivity and up to 80% time and cost reduction via complete reusability.

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