Caso de P&D Bosch na America Latina

GS/ENG-LA | 30.june.2015 | © Robert Bosch GmbH 2015. All rights reserved, also regarding any disposal, exploitation, reproduction, editing,

distribution, as well as in the event of applications for industrial property rights. 1

Grupo Bosch na America Latina

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Caso de P&D Bosch

na America Latina

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Grupo Bosch na América Latina

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Consumer Goods

Mobility Solutions Industrial Technology

Energy & Building Technology

ECUADOR since 1924

45 Associates • --

COLOMBIA since 1923

91 Associates • 27 m€ Sales

Research and Development Manufacturing

Communication Center Sales

Key figures 2015

PERU since 1927


VENEZUELA since 1954

39Associates • 23.5 m€ Sales

BRAZIL since 1910

9,315 Associates • 1.3b€ Sales

CHILE since 1913


ARGENTINA since 1908


PANAMA since 2010

28 Associates

refers for start of sales in the region

Latin America

Business Performance

*Sales €1.6 billion

Associates 10.458

* Equivalent to R$ 4,9 billion

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Gasoline Systems

Aratu – BA

Campinas – SP

Unit I (CaP1)

Curitiba – PR


distribution, as well as in the event of applications for industrial property rights.

Robert Bosch Ltda.

AA: Spark Plugs, Aftermarket

DS: Injector, Unit Pump,

Distribution Pump, Inline Pump,

Common Rail/Injector, Nozzle

Holder, CRIN

(*) GS: ECU, Throttle Body, Ignition Coil, Fuel

Pump, Injector, Fuel Rail Assembly, Intake

Manifold Assembly

ED: Front & Rear Wipers, Blower, Engine

Cooling, Window Lifter

SG: Starter, Generator

CC: Chassi Control - Park Assist, ABS.

Grupo Bosch na América Latina

Production:GS, ED, SG, PT,CC

(*)

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GS-ENG-LA | 30.june.2015 | © Robert Bosch GmbH 2015. All rights reserved, also regarding any disposal, exploitation, reproduction, editing,


Caso P&D Bosch na America Latina

Gasoline Systems

Gasoline Systems Latin America | Key Figures

Associates: 1.200 (Campinas-SP)

Development engineers: 200

30 years of expertise with Ethanol

Since 2006 Center of Competence for Ethanol Technology

Complete structure for Development (SW, HW, Application) and

Manufacturing

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Pressure & Temp. Sensor

GS-FI/RBU-LA | 30.june.2015 | © Robert Bosch GmbH 2015. All rights reserved, also regarding any disposal, exploitation, reproduction, editing,



Gasoline Systems

Gasoline Systems Latin America | Portfolio

Imported Parts

Made in Brazil

Fuel Pump Module

Flex Start

Spark plug

Camshaft Sensor

2014

Throttle Body

2011

Fuel Rail

Ignition Coil

Oxygen Sensor

2014

Intake Manifold

Fuel Pump FP.30

2013/14

2011

2011

1x1 Ultra Mini

Injection Valve

Pressure Regulator

Fuel Pump FP.38

Fuel Pump Module 2W

2012

Fuel Level Sensor 2W

ECU ME17 Flex Plant

2012

Fuel Supply Fuel Injection Electronic Control Air Mngt Sensors Ignition Direct Injection Spark Plug

Knock Sensor

Accelerator Pedal Module

Air Flow Meter

Canister Purge Valve

Crankshaft Sensor

Temperature Sensor

Direct Injection

Connectors and terminals

2012 = 92%

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Confidential | RBLA/MIT | 20/02/2014 | © Robert Bosch Ltda 2013. Reserves all rights even in the event of industrial property rights. We reserve

all rights of disposal such as copying and passing on to third parties

Intelectual Property RBLA - Flex Fuel & Flex Start ®

Overview Center of Competence

Engineering Center

Flex Fuel Dual Fuel

Common Rail

and UP

Small Starters

and Generators

Responsibility Who

Product development Bosch

Brazil

R&D costs incurred by

(around EUR 20 mio / year)

Bosch

Brazil

IP ownership & management Bosch

Brazil

Responsibility Who

Product Development Bosch

Brazil

R&D costs incurred by Bosch

Germany

IP ownership & management Bosch

Germany

Local

Specific

Demand

RBLA/MIT | 30.june.2015 | © Robert Bosch GmbH 2015. All rights reserved, also regarding any disposal, exploitation, reproduction, editing,





Gasoline Systems

Gasoline Systems Latin America | Flex Fuel

Milestones

Vehicles sales BR (units) Source: ANFAVEA

Gasoline Systems: 30 years expertise with ethanol.

Market conditions very instable during all this years.

Market

Bosch

0

500.000

1.000.000

1.500.000

2.000.000

2.500.000

3.000.000

3.500.000

197

3

197

5

197

9

198

5

1991

1992

2003

2007

2009

2012

2013

2014

2015

Flex Fuel

Gasoline E0 Ethanol E100 Gasoline E22

Start development

Ethanol Systems

Start development

FLEX FUEL

Launch

FLEX FUEL

FLEX FUEL

Europe

1º Oil crisis

PROALCOOL

(BR Government

program)

2º Oil crisis Ethanol supply

shortage

Launch 1st gen

10 years

FLEX FUEL, FSS gen 2

2012 = 92%

1998 WW Crisis

Reducing R&D

Structure

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Flex Fuel: History

Innovation National

Award FINEP

1985

Products development

for Ethanol and

injection/ignition system

(analog electronic)

1992

Start of

development

Flex Fuel

System

2003

1st Flex Fuel

vehicle in series

production

2006

Bosch Brazil: almost 30 years of experience with Ethanol and Flex Fuel

2007

1st E85 system in

Bosch Group for

Europe market

(PSA 307 and

Citröen C4)

2005

2004

1st Tri Fuel vehicle

(Flex Fuel +

natural gas)

Worldwide Center of

Competence for Flex Fuel

1989

VW Gol GTi

launch (with

LE-Jetronic)

1990 …

1994

Exhibition of Omega Flex

Fuel (first prototype of

Flex Fuel)

Development and

application of

injection/ignition system

(digital electronic)






Flex Start®: the second generation of Flex Fuel

1st vehicle with Flex Start

System

2004

Start of develop.

Flex Start

System

…

High production of

Flex Start with EC5

engine (PSA)

Plastic fuel rail

development

2009 2011

2012

2013

High production of

Flex Start with Honda,

VW, PSA, FORD,

Nissan,

2015 .. 2016

new nominations

OEM-A: Project 1, 2

OEM-B: Project 1 e 2

OEM-C: Project 1

Bosch Brazil: almost 30 years of experience with Ethanol and Flex Fuel



2014




Flex Fuel System (FFS) - Architecture

Flex Fuel

System

Fuel Injection (FI)

Fuel Rail

(KVS)

Fuel Injector

(EV)

Fuel Rail

Assembly (KSZ)

Fuel Supply (FS)

Fuel Level

Sensor (FLS)

Fuel Pump

(EKP)

Fuel Supply

Module (EKPT)

Diesel/Gasoline

Systems (DGS)

Electronic Control

Unit (ECU)

Software

(SW)

Hardware

(HW)

28 patent applications for RBLA

• 24 patent applications only for GS-FS

• EKP/EKP-T has 70% of marked-share in Brazil

strong local

development -

Status: 06/2015






Flex Start® System (FSS) - Architecture

18 patent applications and 1 trademark for RBLA

• Bosch has the first SOP since April, 2009

• Only one competitor with different technology.

Flex Fuel

System

Fuel Injection (FI)

Fuel Rail

(KVS)

Fuel Injector

(EV)

Fuel Rail

Assembly (KSZ)

Diesel/Gasoline

Systems (DGS)

Electronic Control

Unit (ECU)

Software

(SW)

Hardware

(HW) Glow Plug

(GLP)

Diesel Systems

(DS)

Heated Control

Unit (HCU)

Software

(SW)

Hardware

(HW)

strong local

development -

developed by RB (DS)

on-demand from

RBLA (with full

payment of services

rendered by RBLA)

Status: 06/2015





Caso de R&D Bosch na America Latina

Principais Influências para estabelecer Centro P&D no Brasil:

Custos de P&D comparativos: (Base 03/2014-USD= 2,27 BRL)

Brasil: 100 Alemanha: 160

China: 67 Índia: 30 Indonésia: 30 - 70

Cooperação com Institutos de Pesquisa / Empresas fora do Brasil

quase inviabilizado devido aos Impostos de quase 50%.

Expatriação de Engenheiros para Projetos P&D na Matriz com

forte tendência de crescimento.

Incipiente desenvolvimento da indústria Automotiva Nacional.

Seguidora das soluções Globais.

Principal alavanca para desenvolvimento de P&D no Brasil na

área da Mobilidade é o combustível Etanol.

Brasil: 100

Alemanha: 160

China: 67

Índia: 30

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Obrigado pela Atenção.

www.bosch.com.br

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Caso de P&D Bosch na America Latina

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