Casestudy - Shape Up Club by Conversionsita
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Transcript of Casestudy - Shape Up Club by Conversionsita
![Page 1: Casestudy - Shape Up Club by Conversionsita](https://reader034.fdocuments.net/reader034/viewer/2022051610/548231e45806b5e8048b465f/html5/thumbnails/1.jpg)
#3
Shape Up Club
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APP-testningHTML-sektioner går att A/B-testa i en native-app med hjälp av vanliga testverktyg.
Bara vanlig HTML, CSS & JS
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Svårigheter med APP-testning• Platform• Android - tusentals kombinationer• Kompatibilitetsproblem• Responsivt
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Scope
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Identifiera problem
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Original
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Competitive
Spontaneous
Humanistic
Methodical
Personas
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Lösning
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A/B-test #1
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+ 96.17%
+ 21.05%- 15.12%
+ 110.99%+ 140.77%
Engagement
Conversion Rate
Testresultat #1
Revenue+ 19.56%
+ 12.32%
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WTF?!Man ska ju prioritera...
Image: goodui.org
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Retake
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A/B-test #2
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+ 153.76% + 96.17%
+ 26.61% - 15.12%
+ 21.05%+ 31.61%+ 120.79% + 110.99%
+ 187.86% + 140.77%
Engagement
Conversion Rate
Testresultat #2
Revenue+ 66.75% + 19.56%
+ 50.96% + 12.32%
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Sammanfattning• Det går att testa appar, men...
• Finns (nästan) inga dåliga A/B-test
•Tydliga hypoteser = tydliga resultat
• Slentriantesta inte
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conversionista.se/cjam3