Case_Study - Damiler Chrysler

8/8/2019 Case_Study - Damiler Chrysler

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DAIMLERCHRYSLER

DaimlerChrysler is a leading automotive, transportation, and

services company.

Mission :

To be a global provider of their products and services and to

generate superior value for its stakeholders.

Presence:

North America and Europe

Now expanding in Asia.



Merges :

´ EADS Airbus [European Aeronautic Defence and Space Company (Germany]

´ Aerospatiale Matra (France)

´ CASA (Spain).

Subsidiary :

´ DaimlerChrysler Research and Technology India supports in

research, development, and business process consulting.



K EY ELEMENTS OF K M INITIATIVE



COMMUNITY OF PRACTICE

Benefits:

Business process improvement

Document knowledge.

Optimizing business Effective direct relationship with employees.

Positive effect on employee value addition.

Example :

Engineering CoP known as a Tech Club

- May involve all brake engineers.



DIFFERENT COMMUNITIES OF PRACTICE

Two types of knowledge-steering communities:

Engineering Tech Clubs

Corporate K M CoP

Innovation community : ³Austauschgruppe´ or exchange group.



TECH CLUBS

Business challenge: Improvement in the quality.

Reduction of errors in handling composite materials

Competencies have to be managed

Solution :

Necessity of close communication and efficient information

exchange between divisions.

Yellow Pages - list experts, their area of expertise, and contact

information. Share a structured knowledge pool - manufacturing, engineering,

and service.



CORPORATE K NOWLEDGE

MANAGEMENT SHARING FORUM (K MSF)

K nowledge and experience transfer across regions and

between business and functional units,

- Frequent Meetings between representatives facilitated by DCU- Discussion is about Best Practices and Lessons Learned

Mission :

Build, share, apply the best knowledge available to achievesuperior business results.



AUSTAUSCHGRUPPE OR EXCHANGE GROUP

Mission - integrate business and functional units across regions.

Focus - Transfer technological advances and innovations into

Engineering, Manufacturing, Sales, and Marketing.

Customer taste and preference ± Adapt & redirect research.

Members from 21 countries around the globe to support theintegration and further globalization of DaimlerChrysler.



ENGINEERING BOOK OF K NOWLEDGE (EBOK )

´ EBoK - electronic, hierarchical, secure, and interactive

repository of DaimlerChrysler core knowledge.

´ It is user friendly, efficient, and flexible.

´ Stores knowledge in the form of ³lessons learned´ and ³best

practices.´



The IT tool that facilitates Tech Clubs in DaimlerChrysler by providing a virtual

forum for sharing of lessons learnt and

best practices.

EBOK



There are three basic ways to use the CoP tool:

The user can browse the books randomly.

Navigate through specific books or chapters.

Retrieve information by searching for key words.

Readers can provide feedback on a chapter/subchapter

by sending e-mails to the authors and book owners.



METHODOLOGY FOR CHOOSING A K M

The success of a K M tool depends on its effective usage.

Important to collect information regarding the users knowledge needs.

´ Needs may be collected through discussions, meetings or

through a CoP.

´ Challenges faced by the users need to be understood.

´ Analysing Barriers.

´ Assessing implementation.´ Design the solution.



EVALUATION CRITERIA

Tool are a al ze on t e asis of its sef lness and distincti eness.

sef lness - t e number of core competencies t at it pertains to.

´ How usef ul t e tool is !

´ enefits fr om t e tool

istincti eness - potential alue t at can be created fr om a i en tool.

´ ew features

´ ni ue features´ eet pr oprietar nowledge



METRICS

Some common metrics used for collaborative lessons

learned (LL) solutions include:

´ Number of processes or tools replaced

´ Number of total users

´ Number of locations of the tool

´ Number of proposed answers

´ Time taken to access the tool

´ Time to find relevant information

´ Problem-solving time

´ Diffusion time

´ Reaction time



RELEVANCE TO OUR ORGANIZATION

´ Gold portal(E ±Learning) - EBok

´ C A P A (Corrective and preventive action) - Lessons Learned

´ Workout(innovative Tool) ± Best practices.

´ Management Trainee ± K MSF

Employee value addition :

´ PERT (People Engagement Retention Tool)

´

Nurturing the talents.

Case_Study - Damiler Chrysler

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