Brief

1. Tagline of product is "Get good things online". Activate the tagline.

2. Showcase the personalization feature of phone that enables the

person to select the widgets and customize them.

Idea Box

• My Fav Page Application • Contextual Branding • Associate the Brand recall with Happiness and Festivals

My Fav Page Application

Add a default application “My Fav. Page” to every Users Profile on Indyarocks

On this page, a user will be able to get a snapshot view of his Fav content on Indyarocks and outside.

Below are various widgets available on My Favpage for the user to add/move/delete

Indyarocks Widgets will include- Fav. Movies- Fav. Games- Fav. Music- Cricket Widget- Fav. Videos- Fav. Photos, - Fav. Friends

Non Indyarocks Widgets:- Web Bookmarks of Fav. Sites- News Feed from various news sites

My Fav. Page

Branding 400px - 80px

Various Widgets

Contextual Branding to showcase Customization and Online Social aspects

• Theme selection page• Friend Feed selection on profile page• SMS Page

Branding of Profile Theme application - 1

Branding 200X30 pixels

Branding 200X30 pixels

Making it Viral - Branded Friend Feed for Profile Themes

Branding of Friend Feed Section

Branding 195X30 pixels

Branding of SMS

Branding 190X30 pixels

Branding 90X80 pixels

Brand association with Special Events

Christmas• Xmas Games• Xmas E-cards• Xmas SMS messages

New Year• New Year Resolution Contest• Take a Pledge to Lead India• New Year E-cards• New Year SMS messages

Christmas Micro-site

New Year Micro-site

Send Greetings page For Festivals

Branding 195X30 pixels

Branding

View Greeting Page

Branding 190X35 pixels

Promoting Christmas Page

Banner on Profile Page

Promoting New Year Page

Banner on Profile Page

Co-branded ROS Banners promoting various branded activities

Mileage – 1 Month

• 80,000 Clicks• 3,40,000 E-Cards sent• 18,000 Game Plays• 23281 New Year resolution submissions• 19000 Pledges• 6 million SMS sent• 1% CTR rate

Thank you

Contactsales@Indyarocks.com