Case
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Transcript of Case
Value provided by Wi-Fi for Starbucks
• Bringing customers in frequently and keeping them in the stores longer
• Increasing business during nonpeak hours
• Adding profits by enabling more sales per minute
• Reducing time for clearing credit card sales at the cash register
• Generating new sources of revenue such as selling music downloads
Value provided by Wi-Fi for Starbucks
• Delivering interactive training to local stores from a central server
• Improving the internal management of the business
• Ordering inventories through online before running out stocks
• Helping to advertise through online• Enabling to increase the presence of direct
managers by 25% without adding any extra managers
RFID technology threatens individual privacy
• Hidden placement of tags(embedded into/onto objects and documents without the knowledge of the
individual who obtains those items).• RFID readers(Tags can be read from a distance, not
restricted to line of sight)• Read without permission(it virtually impossible for
a consumer to know when or if he or she was being
scanned)• Individual tracking and profiling (individuals
could be profiled and tracked without their knowledge or consent)
Having a RFID privacy policy
• tags contain personal data which threatens individual’s data privacy and location privacy.
to reduce unauthorized accessretailers should have a RFID privacy policy retailers should have a RFID privacy policy
to keep civil liberties.to keep civil liberties.