Case Study_La Roche-Posay Winter Camp 2007
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1 LHC Marketing Consultant Ltd. La Roche-Posay Winter Camp 2007
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Transcript of Case Study_La Roche-Posay Winter Camp 2007
1
LHC Marketing Consultant
Ltd.
La Roche-Posay Winter Camp 2007
再來
結論
LHC MKT2010.09LHC MKT Case Study
La Roche-Posay laboratoire Pharmaceutique and the dermatology department of Chong-Ho Memory Hospital ,Kaohsiung Medical University collectively establish the organization of Atopic dermatitis, they boost a series of hygienic education, psychologic cure to let children be aware of this sickness and how to take care themselves. And normally hold ” Atophy Winter Camp” to effect education.” Atophy Winter Camp” will go into the third holds for the parents they have atopic dermatitis children. This is the first time to take place in Kaohsiung, southern have the sickness have the chance to learn how to take care well and train correct viewpoint.
Background
Totally 47 articles were collected, including 12 articles on newspapers, 1 coverage on magazines, 1 TV news, and 27 website news. Totally AD value of NT$2,068,854 were created to the 3rd Atophy Winter Camp, equal to PR value of NT$8,058,101
Further suggestion
plus1
Internet Key word Ad
plus2
Alliance cooperation
LHC-MKT Strategies
To spread out key message via internet.
La Roche-Posay Winter Camp
Further suggestion
Have alliance co-operation, eg: child brand
PR Strategies
pre-event announcement, interview at broadcasting program, and on-site media arrangement.
Season changing and Chinese festival will create PR agenda to raise up Winter Camp media exposure effective and connection to the events
Based on activity the accumulated effort of events and the experience from attendants, build up the reputation associated with the communicate of activity and its outstanding accomplishment.
Key Message
‧3rd Atophy Winter Camp first build up in Kaohsiung Lunar calendar New Year's Day is the high dangerous period ‧
‧Atophy Winter Camp brings the movement Daily moisten skin is necessary‧
To enhance the branding of La Roche-Posay To raise the visibility and exposure of the event –” Atopy Winter Camp”
Object
benefit
News Clipping
LHC MKT2010.09LHC MKT Case Study
La Roche-Posay Winter Camp
Apple daily Taiwan Times
China Daily News
News Clipping
China Daily News
Ecnomic Daily
China Times
Activity Picture
LHC MKT2010.09LHC MKT Case Study
La Roche-Posay Winter Camp
