Case Study_cortefiel_august 15 2012

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Challenge Prior to implementing the CBX solution, Grupo Corteel had no system. Critical supplier information was held in dierent places and each department, such as women’s, men’s and intimate wear, worked with spreadsheets and followed separate workows. Management of supplier agreements was not well organized and Corteel needed a way to automatically bring new suppliers onboard. There was no way of seeing the critical path which made management and tracking of the thousands of styles, orders and shipments extremely comple x. The workow was more complex with multiple sourcing oces in dierent regions. Grupo Cortef iel streamlines global sourcing through CBX Critical Path Management A CORE Success Story Grupo Corteel is one of Europe’s top fashion chain retailers operating the Corteel, Pedro del Hierro, Springeld and Women's Secret brands and also running Fifty Factory, a chain of ou tlet stores. With a central administration and a network of logistics centers in Madrid, the company has international buying oces in Spain, Hong Kong and India. Founded in Madrid in 1880, today Corteel operates in 64 countries, with over 1,700 points of sale an online catalogue and over U.S. $2 billion in sales. Major competitors include Inditex (Zara) and Mango. Snapshot: Customer: Grupo Cortefeil Retail Sector: Apparel/Fash ion Retail Business Need:  A system to improve sourcing, order tracking, supplier and quality management with greater visibility Solution: CBX Enterprise modules for Sourcing, Quality, Critical Path Result: Improved visibility, automation, standardizati on, quality control and optimization of processes 

Transcript of Case Study_cortefiel_august 15 2012

Page 1: Case Study_cortefiel_august 15 2012

 

Challenge

Prior to implementing the CBX solution, Grupo Cortefiel had no system.

Critical supplier information was held in different places and each

department, such as women’s, men’s and intimate wear, worked with

spreadsheets and followed separate workflows. Management of supplier

agreements was not well organized and Cortefiel needed a way to

automatically bring new suppliers onboard. There was no way of seeing the

critical path which made management and tracking of the thousands of 

styles, orders and shipments extremely complex. The workflow was more

complex with multiple sourcing offices in different regions.

Grupo Cortef ielstreamlines global sourcing through CBX Critical Path Management

A CORE Success Story

Grupo Cortefiel is one of Europe’s top fashion chain retailers operating the

Cortefiel, Pedro del Hierro, Springfield and Women's Secret brands and also

running Fifty Factory, a chain of outlet stores. With a central administration

and a network of logistics centers in Madrid, the company has international

buying offices in Spain, Hong Kong and India. Founded in Madrid in 1880,

today Cortefiel operates in 64 countries, with over 1,700 points of sale an

online catalogue and over U.S. $2 billion in sales. Major competitors include

Inditex (Zara) and Mango.

Snapshot: 

Customer: Grupo Cortefeil

Retail Sector: 

Apparel/Fashion Retail

Business Need:  A system to 

improve sourcing, order 

tracking, supplier and quality 

management with greater 

visibility 

Solution: CBX Enterprise 

modules for Sourcing,

Quality, Critical Path

Result: Improved visibility,

automation, standardization,

quality control and 

optimization of processes 

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We needed a proven system

to help us scale our global

sourcing operation and 

handle some of the most 

intricate facets of our 

business and we had a very 

positive experience with

CORE. The solution that 

CORE delivered showed 

they truly understand 

apparel sourcing and its 

immense complexities.

Berta Escudero, Chief Supply 

Chain Officer, Grupo Cortefiel

Solution

Grupo Cortefiel decided to implement an integrated supply chain system to

handle supplier management, order tracking, and quality management. The

system needed to homogenize sourcing and order follow-up processes. Core

Solutions’ CBX Enterprise system was chosen since it had ready built

modules which could handle all of Cortefiel’s specific supplier, sourcing,

order and quality needs in addition to providing full visibility into their entire

supply chain through the CBX Critical Path Management tool. CBX was easily

adaptable to Cortefiel’s existing system and the intuitive interface allowed

users to quickly adopt the web based tool. The system provided Cortefiel

with advanced forecasting, planning and alerts of potential risks and the

ability to drill down to identify the source of problems.

Result

Cortefiel was able to cut a significant amount of days out of their supply

chain. CBX provided an end-to-end critical path visibility from the concept

to the delivery stage. Various Cortefiel departments were given the ability

to forecast seasonal buying and sourcing plans and assign tasks to

relevant teams. Full visibility into the sourcing progress was achieved and

a greater ability to manage technical style specifications. Supplier

management was much improved with the system able to report on work

in progress status and capture data from suppliers to be uploaded into the

system. The system also enables Cortefiel to better manage supplier

agreements and supplier audits.

Key Benefits:

+ Days cut out of the supply chain

+ Improved sourcing and order follow-up efficiency

+ Real-time, accurate information for better decision making

+ Ability to shift resources and adjust schedules based

on information

+ Improved quality control processes and result

Core Solutions (CORE) helps retailers, brands and their suppliers collaborate more

effectively from concept to delivery, to streamline their supply chains and accelerate

their profit growth. CORE’s CBX Software offers Extended PLM capabilities, which

include modules for Global Sourcing, Supply Chain Collaboration and Critical Path

Management, which enable organizations to increase the speed, agility and

efficiency it takes to bring private label and branded merchandise to market.

www.coresolutions.com

[email protected]

Americas: +1.908.898.1880

Europe: +44.20.8133.0328

Asia: +852.2378.6300

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