Case StudyBy Emma Waite

Fish Tank

Fish Tank A mother and daughter find themselves locked in an ugly battle over

the same man in this drama from writer and director Andrea Arnold. Mia Williams (Katie Jarvis) is 15 years old and lives in a shabby apartment block with her mother, Joanne (Kierston Wareing), and younger sister, Tyler (Rebecca Griffiths). Mia is a reckless and rebellious teenager who frequently argues with her mother and sister and has run afoul of the authorities at school, leading to her being suspended. With plenty of time on her hands, Mia spends her days drinking when she can find alcohol and partying in a empty flat near her apartment. Joanne is a single mother, and she's begun dating a new man, Connor (Michael Fassbender); when Joanne brings him home to meet the girls, Mia is immediately attracted to him, and it's soon clear Connor feels the same way about her. Mia attempts to seduce Connor to take him away from her mother, and when she succeeds, Joanne's greatest anger is not with the man who has slept with her underaged daughter, but the girl who is now a rival for the affections of her lover. Fish Tank was an official selection at the 2009 Cannes Film Festival. ~ Mark Deming, Rovi

Director, Writer and Cast Directed by: Andrea Arnold Writing Credits: Andrea Arnold Main Actors: Katie Jarvis, Michael

Fassbender, Kierston Wareing and Rebecca Griffiths

Produced by: Kees Kasander and Nick Laws

Production Companies BBC Films UK Film Council Limelight Communication ContentFilm Kasander Film Company

Distributors Artificial Eyes (theatrical and DVD) UK IFC Films (all media) USA

Box Office Budget: £2,000,000 Gross: $1,986,709

Fish Tank Has been nominated and won many awards The film won the BAFTA Award for Outstanding

British Film It also won the British Independent Film Awards for

Best Director Andrea Arnold Katie Jarvis won British Independent Film Awards

for Most Promising Newcomer Katie Jarvis Katie Jarvis was also nominated for British

Independent Film Awards for Best Actress The films also nominated for the British

Independent Film Awards for Best British Independent Film.

Cameras Used Arriflex 35 IIC Panavision Primo

Lenses Panavision Panaflex

Millennium XL, Panavision Primo

Lenses

Posters (UK)

Information Fish Tanks, in my opinion, has two target

audience, 15-18 and 30-40. I think this because Andrea Arnold wanted the film to be critically acclaimed and it did, so the film is aimed to appeal to the critics. However the film also has a target audience of 15-18 because of the age of the main character.

Four Weddings and a Funeral

Four weddings and a Funeral The film follows the fortunes of Charles

and his friends as they wonder if they will ever find true love and marry. Charles thinks he's found "Miss Right" in Carrie, an American. This British subtle comedy revolves around Charlie, his friends and the four weddings and one funeral which they attend. Written by Rob Hartill

Production Companies PolyGram Filmed Entertainment Channel Four Films Working Title Films

Distributers (UK and USA) Gramercy Pictures (theatrical) (USA) J. Arthur Rank Film Distributors (theatrical) (UK) American Broadcasting Company (USA) (TV) (broadcast

premiere) Columbia TriStar Home Video (UK) (VHS) MGM/UA Home Entertainment (USA) (VHS) MGM/UA Home Entertainment (USA) (video) (laserdisc) MGM/UA Home Entertainment (USA) (DVD) PolyGram Filmed Entertainment (UK) (VHS) PolyGram Video (UK) (VHS) PolyGram Video (USA) (VHS) PolyGram Video (USA) (DVD)

Box Office Budget: $4,500,000 Worldwide Gross: $244,100,000

ill Manors

Production Companies Microwave Film London BBC Films Aimimage Productions Gunslinger (co-production)

Distributors Revolver Entertainment (2012) (UK)

(theatrical) Revolver Enterainment (2012) (Ireland) Benelux Film Distributors (2012) (Netherlands)

(theatrical) DistriB Films (2013) (France) (theatrical) Benelux Film Distributors (BFD) Home entertainment (2012) (Netherlands)

(DVD) Benelux Film Distributors (BFD) Home

Entertainment (2012) (Netherlands) (Blu-ray) (DVD)

Berkshire Axis Media (2012)(Canada) (all media)

Film (2013) (Netherlands)(TV) (Limited)

Film1 (2013) (Netherlands) (TV) (limited)

Koch Media (2014) (Germany) (DVD)

Koch Media (2014) (Germany) (Blu-ray) (DVD)

Mozinet (2013) (Hungary) (all media)

Pinnacle Films (2013) (Australia) (DVD)

Revolver Entertainment (2012) (UK) (DVD)

Revolver Entertainment (2012) (UK) (Blu-ray) (DVD)

Revolver Entertainment (2012) (UK) (video) (Video on Demand)

Synergy Cinema (2012) (France) (all media)

Box Office Total Gross according to

boxofficemojo.com is $1,108,176.

Distributions The DVD, Blu-Ray, Download and On-

demand was available in shops and home entertainment systems.

Plan B’s album released in July 2012 and became No.1 in the Official UK Album Charts. The album had the same name as the film.

To create awareness of the film was released in the US on Sundance Film Festival and was shown at the Greater Manchester Film Festival.

Distributions The posters were first advertised on

08.05.-- Then it was advertised in Empire Magazine's website.

There where around 8 different posters for the film.

The trailers was released --.05.12 The premiere was on the 30.05.12 in

London, Leicester Square. It was

Skyfall

Eon Production● Eon Productions (Everything Or Nothing) is a

film production company known for producing the James Bond film series. The company is based in London, Piccadilly, and also operates from Pinewood Studios in the UK.

● Eon was started by film producers Albert R. "Cubby" Broccoli and Harry Saltzman in 1961, at the same time they partnered and sought financing for Dr. No the year before they formed Danjaq.

List of Bond Films produced by Eon Productions

● Dr. No (1962)● From Russia with Love (1963)● Goldfinger (1964)● Thunderball (1965)● You Only Live Twice (1967)● On Her Majesty's Secret

Service (1969)● Diamonds Are Forever (1971)● Live and Let Die (1973)● The Man with the Golden Gun

(1974)● The Spy Who Loved Me (1977)● Moonraker (1979)● For Your Eyes Only (1981)● Octopussy (1983)

● A View to a Kill (1985)● The Living Daylights (1987)● Licence to Kill (1989)● GoldenEye (1995)● Tomorrow Never Dies (1997)● The World Is Not Enough

(1999)● Die Another Day (2002)● Casino Royale (2006)● Quantum of Solace (2008)● Skyfall (2012)● Untitled Bond 24 (2015)

Skyfall Plot Summery● When Bond's latest assignment goes gravely wrong

and agents around the world are exposed, MI6 is attacked forcing M to relocate the agency. These events cause her authority and position to be challenged by Gareth Mallory (Ralph Fiennes), the new Chairman of the Intelligence and Security Committee. With MI6 now compromised from both inside and out, M is left with one ally she can trust: Bond. 007 takes to the shadows - aided only by field agent, Eve (Naomie Harris) - following a trail to the mysterious Silva (Javier Bardem), whose lethal and hidden motives have yet to reveal themselves.

● - Written by JoaoBond

Information on Skyfall● Director: Sam Mendes● Writers: Neal Purvis, Robert Wade, John Logan

and Ian Fleming● Famous Cast: Daniel Craig, Judi Dench, Javier

Bardem, Ralph Fiennes, Naomie Harris and Bérénice Marlohe.

● Producer: Barbara Broccoli and Michael G. Wilson● Music by: Tomas Newman● Cinematography by: Roger Deakins● Film Editing by: Stuart Baird

Production Company● Eon Productions ● Danjaq

Distributors (Well known ones listed)● Sony International● Columdia Pictures● 20th Century Fox Home Entertainment

Technical Specifications● Runtime: 143mins● Cameras: Arri Alexa M, Zeiss Master Prime

Lenses Arri Alexa Plus, Zeiss Master Prime and

Angenieux Optimo Lenses ● Arri Alexa Studio, Zeiss Master Prime and

Angenieux Optimo Lenses Red Epic, Zeiss Master Prime Lenses (additional

2nd unit action shots● Film length: 3922m (8 reels)

Technical Specification ● Film length: 3922m (8 reels)● This information from www.imdb.com suggests

that the production company choose not to produce it digitally.

Distribution● Posters: a range of

different poster are created for different audiences

● Merchandise: There is a 007 fragrance, watches and more.

● Games: There are 007 games that can be purchased

Distributions

Box Office

● Budget: $200,000,000 (estimated)● Opening Weekend: $88,364,714 (USA) (9

November 2012)● Gross: $304,360,277 (USA) (8 March 2013)

The Selfish Giant

The Selfish Giant plot summery

● An official selection at the Cannes Film Festival, The Selfish Giant is a contemporary fable about 13 year old Arbor (Conner Chapman) and his best friend Swifty (Shaun Thomas). Excluded from school and outsiders in their own neighborhood, the two boys meet Kitten (Sean Gilder), a local scrap dealer. Wandering their town with just a horse and a cart, they begin collecting scrap metal for him. Swifty has a natural gift with horses while Arbor emulates Kitten - keen to impress him and make some money. However, Kitten favors Swifty, leaving Arbor feeling hurt and excluded, driving a wedge between the boys. As Arbor becomes increasingly greedy and exploitative, tensions build, leading to a tragic event that transforms them all.

● - Written by Sundance Selects

Information on The Selfish Giant ● Director: Clio Barnard ● Written by: Clio Barnard● Some of the Cast: Conner Chapman, Shaun

Thomas, Ralph Ineson, Ian Burfield and Everl Walsh.

● Produced by: Tracy O'Riordan● Music by: Harry Escott● Cinematography by: Mike Eley● Editor: Nick Fenton

Production Companies● BFI Film Fund● Film4 (Funding)● Moonspun Films

Distributors (all)● Cinéart (2014) (Netherlands) (theatrical)● Pyramide Distribution (2013) (France) (theatrical)● StraDa Films (2014) (Greece) (theatrical)● Sundance Selects (2013) (USA) (theatrical)● Angel Films (2013) (Denmark) (all media)● Front Row Filmed Entertainment (2014) (United

Arab Emirates) (all media) (Middle East, North Africa & Iran)

● Kurmaca Film (2013) (Turkey) (all media)● Rialto Distribution (2013) (Australia) (all media)● Rialto Distribution (2013) (New Zealand) (all media)

Technical Specifications● Runtime: 91mins● Camera: Arri Alexa● Negative Format: Digital

Distribution● Trailer

● Interviews with cast

● Posters

● Social media: The Selfish Giant has 3,264 likes on Facebook

Box Office● Opening Weekend: $2,589● Total Domestic Gross: $12,189● Worldwide Gross: $708,189

Comparisons

Comparisons ill Manors to Skyfall ill Manors relied heavily on Plan B’s album to help

advertise the film however Skyfall could have easily not have had Adele do a song and an Album by Thomas Newman to promote the film because there are plenty of other things thay did to promote the film.

The budget of Skyfall was $200,000,000 in comparison to ill Manors budget of £100,000.

ill Manors was shown at film festivals to help promote the film, whereas Skyfall didn’t need to because of the amount of money that was given to the advertisement team to promote the film.

Comparison ill Manors to Skyfall The initial release of ill Manors took

£250,000 in the first weekend from 191 cinemas in the UK, whereas Skyfall took £20,180,369 in the first weekend from 587cinemas in the UK.

Cross Media Convergentill Manors and Skyfall ill Manors uses cross media convergent

in the form of that Plan B released his album out at a similar time as the film (which he directed). The album and film had the same name.

Also interviews on YouTube will be cross media convergent.

Skyfall: games, cast interviews, song from Adele,

Synergyill Manors and Skyfall ill Manors uses synergy in the form of

that Plan B released his album out at a similar time as the film (which he directed). The album and film had the same name.

Skyfall: album, coke advertisement, t-shirts, fragrance

Issues Raised with National and Local AudiencesFish Tank and FWAAF Fish tank uses very strong language so if it

were to be released in America the language would have to be changed. Fish Tank is about the side of England that an American audience does not see on screen so it was very unlikely that it would be released in America.

Four weddings and a funeral is an English film and is about the side of England that an American audience would know so this film was released in America.

ClassFish Tank and FWAAF Looking at the trailer for Fish Tank and Four

Weddings and a Funeral there is a clear difference in class. Fish Tank is stereotypically working class and Four Weddings and a Funeral is stereotypically middle class.

Four weddings and a Funeral is a British film but was very much aimed for the American audience. The film is the stereotype of what America thinks of England whereas Fish Tank is the side of England that they don’t see or don’t want to see.

Independent institutions Targeting only a certain of audience due

to small advertising campaign and a low budget looses out on a wider audience.

Restricted to certain genres e.g. social realist due to low budget and lack of special effects making most of the films created by independent institutions similar.

Conglomerate Institutions These institutions have no trouble with

targeting there audiences because they are both vertically and horizontally integration so they can afford the best advertising that creates synergy.

Technical ConvergenceProduction- New technology's such as 3D are used

in many films now and this makes the production aspect of making a film harder but also easier because it has to be shoot on digital rather then film. Digital is cheaper and easier to distribute.

Technical Convergence Distribution and marketing- The use of digital rather then film makes

it easier to distribute but piracy is an issue.

TV adverts Web 2.0 is used to promote films on

social media site and/or YouTube.

Technical convergence Exhibition- The development of new smart phones

creates a new way in which the readers can consume films.

Video on demand (VOD) also gives a new way to watch films

Watching a film in 3D or Imax.