Case Study: Zain Kuwait Accelerates Digital Transformation in Telco with APIs and CA API Management

World®’16

CaseStudy:ZainKuwaitAcceleratesDigitalTransformationinTelcowithAPIsandCAAPIManagementMahmoudAbu-Ghali - EnterpriseArchitectureManager- ZainKuwait

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DEVOPS

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Abstract

AstheleadingmobileoperatorinKuwait,ZainhasfocusedheavilyonusingAPIstoaccelerateinnovationanddevelopment,bothinternallyandthroughitscommercialpartners.

Inthissession,EnterpriseArchitectureManagerMahmoudAbu-Ghali willshedlightonhowhisgrouphasleveragedbothAPIsandCAAPIManagementsolutionstoteardownsilos,improvedevelopment,androllout,reducemiddlewarecosts,andenhanceaccesstocrucialservicessuchasSMS,identity,locationandbilling.

Mahmoud

Abu-GhaliZainKuwaitSolutionsandServicesDevelopmentDepartmentManager


Agenda

ABOUTZAIN

ZAINKUWAITSOAARCHITECTURE

ZAINKUWAITAPIMANAGEMENTJOURNEY

CAAPIMANAGEMENTASANENABLER

ENABLEDUSECASES

1

2

3

4

5


AboutZainGroupHighlights(Q32016)


AboutZainKuwaitHighlights(Q32016)

MarketShare Financials


AboutZainKuwait

§ ZainKuwaitistheGroup’sflagshipoperation,establishedin1983

§ ThefirsttelecomoperatortolaunchcommercialGSMserviceintheregionin1994

§ RevenuewasUSD803millionwithahealthyEBITDAmarginof49%

§ Maintaineditsmarketwith37%marketshare,serving2.9millioncustomers

§ Zain’snationwide4GLTEnetworkcoversKuwaitthrough1,969networksites

§ 1200employees:240inTechnology

Highlights(Q32016)


ZainKuwaitSOAApproachFollowedTMForum’s eTOM StandardtoDeriveNeededServiceCapabilitiesExposure

Developers, Channels, Partners

Customer ServiceProduct Resource Supplier / Partner Enterprise

Common Business Entities

Network and Service Infrastructure

Service- Oriented Enterprise Integration

•Service•Service Specification

• Resource•Resource Specification

•Customer•Customer Order•Customer Problem•Customer Bill Collection•Customer Interaction•Customer Bill Inquiry

•External Access

Market/Sales

•Marketing Campaign

• Product•Product Specification


WhatResearchFirmsSaidAboutUs

Source:TelecomsAPIs:CarriersgiveuponlongtailandstandardizationGuillermoEscofet,Informa Telecoms&Media,06March2014


ZainKuwaitSOAGlobalRecognition

YEAR COMPANY COUNTRY

2016 Kuwait

2015 Switzerland

2014 HongKong

2013 Canada

2012 Malaysia

AwardedastheBestSOAArchitectureFromiCMG for2016

Source:www.icmgworld.com


BusinessTransformationandtheRoleofTelcosNeedforSubscriber-CentricEvolution

Operators

Internetplayers(ASPs,third-partysoftwarevendors,contentproviders,adcompanies)

Newservice

opportunitiesStrong

relationship

Serviceprovider• Countless

attractiveservices• Needforuser

authentication

Identityprovider• Trustedproviderofhigh-

qualityservices• Trustedbilling

relationship• Uniqueauthentication

capabilities

FocusonUsers

Controlledaccesstoonlineapplications

Portableidentitiesacrossdomains

Protecteduserprivacy

Identitymanagement


BusinessTransformationandtheRoleofTelcosTheNewTelcoOpportunities

ü Subscriber-centricü Subscriberdata-focusedü Subscriberprofilingü Businessmodelinnovation

ü User-centricü Userdatafocusedü Userprofilingü Businessmodelinnovation

TelcoWorld(SubscriptionDriven)

ConvergedCoreandServices

InternetWorld(Contentdriven)

WebServices

InformationExchange

• Contextualidentity• Profilesinformation• Policiesinformation• Authentication,Authorization• Location,Presenceinformation• Payment,Billing• Personalizationinformation• Profiling,Recommendations


TelcoAPIsWhichTelecomAPIsareMostValuable?

25%

13%

16%

20%

20%

20%

26%

28%

46%

61%

Other

Devicecapabilitydiscovery

PresenceandIM

Security

UCandrelatedcallcontrol

M2M

SMS/MMS

Location

Identity/subscriberdatamanagement

Billing/payments

%ofrespondents

• Airtimetop-up• Dataroaming• Deviceconfiguration• Mobilemoney• Numberportability• Prioritization• QoS• RCSserviceAPIs• SIM/UICCAPIs• Voice/videocalling

Source:Informa Telecoms&Media,ExposingTelecomAPIssurvey,2012


ZainKuwaitExposedAPIs

API Internal PublicBalanceInquiry R R

BillPayment R R

DirectOperatorBilling(BilltoMobile) R R

Refund R R

VoucheronDemand(e-Voucher) R R

PrepaidTop-Up R R

CustomerProfile(Demographics/ActiveServices) R R

Authentication(IP2MSISDN/PIN) R R

Network Usage R

ServiceFulfillment R R

BillPresentment R R

ManagedbyCAAPIGateway

andmanyothers…


APIManagement

§ Theprocessofpublishing,promoting,andoverseeingAPIsinasecure,scalableenvironment

§ Ensuringthatdevelopersandpartnersareproductive

§ Managing,securing,andmediatingyourAPItraffic

§ AllowinganorganizationtogrowtheirAPIprogramtomeetincreasingdemands

§ EnablingthemonetizationofAPIs

DefinitionandObjectives


APIManagementVendorsSelectionCriteria


APIManagementFeatures

FEATURE DESCRIPTION RANK(OF5)

APISecurity SSL,PKI,threatprotection,schemavalidation,encryption,signatures,etc. 5

TrafficMediation SOAPtoRESTmediation,transformation,legacyapplicationintegration 5

APILifecyclegovernance Versioning,etc. 4

Analytics&TrafficMonitoring Analytics&trafficmonitoring. 4

APIIdentity APIkey,OAuth,SAML,LDAP,proprietaryIAM,multifactor,tokentranslation 4

DeveloperandAppOn-Boarding ClientID/appkeygeneration,interactiveAPIconsole. 4

Uniforminterface/Protocolbridging JMS(standardandproprietylikeTIBCOEMS),RMI,etc. 4

TrafficShaping Ratelimitation,cachingetc. 4

APImetering,BillingandMonetization APImetering,billingandmonetization. 3

APIDiscovery Catalog,searchandprovisioning. 3

APIOrchestration Adaptationofmultipleservices,workflowoperations,branchingpolicies,etc. 3

MobileOptimization Pagination,compression,JSONetc. 2

CommunityManagement Blogs,Forums,socialfeaturesetc. 1


CAAPIGateway:SomeAwesomeFeaturesBuilt-InPolicyVersionControl


CAAPIGateway:SomeAwesomeFeaturesMonitoringDashboard


CAAPIGateway:SomeAwesomeFeaturesJMSDestinations

ReplacedTIBCOActiveMatrixServiceBusbyRoutingServiceConsumersDirectlytoTIBCOEMS,OpexReducedby38%


CAAPIGateway:SomeAwesomeFeaturesSecurityCertificatesandKeysManagement


CAAPIGateway:SomeAwesomeFeaturesAuditTrail


UseCases:DirectCarrierBilling

DirectOperatorBilling(DOB),whichisalsoknownasCarrierBilling,providescustomerstheabilitytoeasilyandsafelypurchaseappsfromappstoresandchargetheirbillsortheircreditbalanceincaseofprepaid,allwithoutarequirementforacreditcard

Customer Benefits§ Simple,securepayment§ Enhanceduserexperience§ Nodebit/creditcardrequired§ Preandpost-paidusers

Operator Benefits§ Increasedrevenues§ Sharedriskwithpaymentaggregators§ Enhancedcompetitiveness§ Increasedusersatisfaction


UseCases:DirectCarrierBillingSLAMobilesignedanagreementwithMicrosoftandGooglefor‘ChargetoMobile’ of digitalpurchaseson theirappstores


UseCases:CASHUDigitalStore

Thanksto:

ü OAuth Toolkit(CA)

ü SubscriberIdentityAPI

ü CarrierBillingAPI

ü CreditCard AuthorizationAPI


UseCases:CASHUDigitalStoreRedirectCapabilitiesThroughOAuthToolkit

§ AccessCodeFlowandImplicitFlowOAuth schemessupportauthenticationthroughsiteshostedexternallytoAPIGateway

§ Throughthiscapability,weauthenticateoursubscribersandgainapprovalsusinganOAuth 2.0token

CASHU Store would like to:


UseCases:InternationalCreditTransfer

Thanksto:

ü PrepaidBalanceAPI

ü PrepaidChargeAPI

ü PrepaidRefundAPI


UseCases:Sub-DealersTabletPOS

Thanksto:

ü CreateContractAPI

ü TransferOwnershipAPI

ü SubscriberProfileAPI

ü ServiceActivationAPI

ü InventoryManagementAPI


PartnersNetworkCurrentlyConnectedtoAPIGateway

LOCALMOBILEAPPS/KIOSKS/POS ZAINROUTERSINTERNATIONALBANKS


Questions?


MustSeeDemos

OptimizewithAPIInsights&Monitoring

CAAPIManagementTheater3

OrchestrateandSecureAPIs&Microservices


LaunchFasterwithAPIManagementintheCloud


DeliverContinuouslywithAPITesting



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Thankyou.


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Case Study: Zain Kuwait Accelerates Digital Transformation in Telco with APIs and CA API Management

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