CASE STUDY TV Show - Ampush · CASE STUDY Execution: The powerful AMP platform helped Ampush...
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Goals: The network partnered with Ampush to drive awareness for its new show on Instagram. The network knew the show already had a predominantly male audience, so the main goal was to engage female viewers on Instagram. The network also wished to generate overall buzz for the series and to efficiently capture quality video views from both males and females. Over 7.5 million impressions 24.5% engagement rate 97% video completion rate Highlights: CASE STUDY Execution: Highlights: The powerful AMP platform helped Ampush analysts connect the right video content to the right audiences, driving awareness, engagement, and viewership for the new show at a low cost. To increase engagement, Ampush analysts honed in on audiences of related segments, including gaming, technology, and similar TV shows. Analysts monitored performance in real-time to identify the most effective advertisements, especially for females, and allocate budget accordingly. As an official Facebook Marketing Partner, Ampush provided the network early access to Instagram advertising opportunities. • • TV Show How a new TV drama achieved a 97% video completion rate on Instagram Their Story: The customer was a major television network with a new, American drama that first aired in June 2015. The network has pursued innovative, digitally focused promotional efforts for its new program since it first debuted. • •
Transcript of CASE STUDY TV Show - Ampush · CASE STUDY Execution: The powerful AMP platform helped Ampush...
Goals:The network partnered with Ampush to drive awareness for its new
show on Instagram. The network knew the show already had a
predominantly male audience, so the main goal was to engage
female viewers on Instagram. The network also wished to generate
overall buzz for the series and to efficiently capture quality video
views from both males and females.
Over 7.5million impressions
24.5%engagement rate
97%videocompletion rate
Highlights:
CASE STUDY
Execution:
Highlights:
The powerful AMP platform helped Ampush analysts connect the
right video content to the right audiences, driving awareness,
engagement, and viewership for the new show at a low cost.
To increase engagement, Ampush analysts honed in on audiences
of related segments, including gaming, technology, and similar
TV shows.
Analysts monitored performance in real-time to identify the
most effective advertisements, especially for females, and
allocate budget accordingly.
As an official Facebook Marketing Partner, Ampush provided the
network early access to Instagram advertising opportunities.
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TV Show
How a new TV drama achieved a 97% video completion rate on Instagram
Their Story:The customer was a major television network with a new, American drama
that first aired in June 2015. The network has pursued innovative, digitally
focused promotional efforts for its new program since it first debuted.
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San Francisco | New York | Los Angeles | Chicago | Boston | Atlanta1.877.AMPUSH.1 www.ampush.com
Results:Ampush successfully drove video views among the target demographic group, females 18-24.
Targeted audience groups had video completion rates of 84-97%, well above other platform
video standards.
Real-time optimization and efficient audience targeting kept the cost per view a prices
comparable to Facebook.
The overall engagement rate for the TV show’s Instagram posts was 24.5%.
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Contact us at [email protected] for information.ARE YOU READY TO PUT INSTAGRAM TO WORK FOR YOUR BUSINESS?
97%Male VideoCompletion Rate
84%Female Video
Completion Rate
