Case Study - Skroutz.gr shaking up the E-commerce business
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Transcript of Case Study - Skroutz.gr shaking up the E-commerce business
Shaking up the E-commerce Business
The case of
Γιώργος ΔημητρίουCommunications & Marketing Director
@tsakali_gr / [email protected]
www.skroutz.gr
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#Projects
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#Investment
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Lots of coffee cups
1 announcement @
insomnia.gr
12 merchants
#Skroutz “Awesome Factory”
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#People
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beginning of Greek crisis
#Merchants Growth
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#Webpage Traffic
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#The most popular website in Greece
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1.200+ merchants
6.2million products
95 mil.pageviews
340,000 searches/day
3.4 mil.unique
visitors
#Greek E-commerce market
10Sources: E-commerce Europe / ELSTAT
61% growth
(vs 2012)
1.9 mil. Online buyers
€ 1,500 Average spend per e-Shopper
€2.5 billion E-commerce turnover (2013)
GR ranks #4 in Southern Europe
€2.5 mil. Skroutz Annual
turnover
#Challenges
•Market immaturity
•Mistrust
•User loyalty
•Shipping & Payment
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#Company Achievements
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• Synonymous to E-commerce & online
shopping experience (top-of-mind)
• High ranking website
• Liquidity
• Strong relationships w/ stakeholders
BECOMING THE #1!
#Users’ Benefits
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• Introduction to online purchases / E-commerce
• Powerful search & price comparison
• Advisor for online shoppingSAVING
MONEY!
#Users’ Communication
• Organic search & word-of-
mouth
• Skroutz user features
• Social Media
• Blog
• Offline activities14
EARNING MONEY!
#Merchants’ Benefits
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• Gateway to E-commerce
• High & effective visibility
• Trustworthy service
• Sales increase / Conversion
Rate
#Merchants’ Communication
• Skroutz for Merchants
• CRM
• Workshops
• One-to-one or one-to-few meetings
• E-commerce Journal
• Newsletters
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#Competitive Advantages
• Long-term expertise (one site, one business model, 10 years)
• User centric philosophy
• Contextual design
• Strict participation policy & procedures
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#Contextual Design
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#Skroutz Mobile App
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350.000 downloads
#One-click shopping (patented)
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#Innovative Advertising Model
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The road/secrets to success
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Sustainable business
model
Excellent working
environment
Passionate for
E-commerce
Happy creative people
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