The Challenge: Each semester, students are paired off with local business owners looking to grow their online presence. These companies, typically small, local businesses, volunteer for to be included in the program.

Students are then given a $250 AdWords budget, courtesy of Google, to spend over the course of the semester.

The students then create a PPC strate-gy from the ground-up, using SEM-rush’s Advertising Research Reports to identify competitors, followed by the Ads Copy Report to compare existing PPC marketing strategies.

Chun, well versed in troubleshooting and managing digital marketing campaigns then visits the class several times over the course of the semester to monitor the student’s marketing strategies and offer advice when results are flagging. The Remedy:Chun also uses SEMrush’s Ads Copy and Advertising Research Reports to create a strategic template of sorts to help check and score the student’s Organic research.

Having used other tools like Similar-web, BrightEdge and Conductor, Chun said he was impressed by SEMrush’s

intuitive Dashboard as well as the reports it was able to create for him that made monitoring the students’ progress a snap!

The Payoff:At the end of the semester , the students present the results of their AdWords campaigns to their instructors , as wel l as the business owners who took part in the program.

Impressed with the success of the program, Chun says that other CSU, Fullerton faculty members have expressed an interest in fitting the tool into their market-ing/business curriculums.

These students only used a small portion of the tools available to SEMrush users. You owe it to yourself to find out more.

If educators trust SEMrush reports to prepare their students for the real world, so can you. Get your free trial of SEMrush today!

Anyone entering the business world today needs to understand the interplay between digital marketing and more traditional channels. The case study below shows how digital marketing professional, Sam Chun of Wiideman Consulting, helps instruc-tors at California State University, Fullerton prepare their students for a career in marketing.

By giving their students hands-on experience managing a PPC campaign using both SEMrush and Google AdWords, Mr. Chun and the faculty ensure that their pupils have a good understanding of how Pay-Per-Click marketing campaigns work and how they can complement other marketing channels.

The Client:Wiideman Consulting Group is an inbound marketing agency head-quartered in Los Angeles, California. They provide SEO strategies for clients both big and small such as Disney Parks and Resorts, Sketchers, and Public Storage.

Wiideman Data Analyst, Samuel Chun, collaborates with California State University-Fullerton’s marketing department on an adjunct basis. Chun, who earned his marketing degree from CSU, Fullerton, mentors the students by monitoring and strategizing their fledgling PPC campaigns.

Company:Wiideman Consulting Group

Type:Leading-edge strategy for enterprise and multi-location clients in eCommerce, service, and local business industries.

Application:Ads Copy &

Advertising Research tools

Case Study

SEMrush GOES TO SCHOOL:How our Tool HelpedImprove a Curriculum

©2016 SEMrush

About SEMrush: SEMrush is a competitive research and business intelligence software suite that provides data on competitors’ and industry leaders’ online marketing activities.www.semrush.com

The Challenge: Each semester, students are paired off with local business owners looking to grow their online presence. These companies, typically small, local businesses, volunteer for to be included in the program.

Students are then given a $250 AdWords budget, courtesy of Google, to spend over the course of the semester.

The students then create a PPC strate-gy from the ground-up, using SEM-rush’s Advertising Research Reports to identify competitors, followed by the Ads Copy Report to compare existing PPC marketing strategies.

Chun, well versed in troubleshooting and managing digital marketing campaigns then visits the class several times over the course of the semester to monitor the student’s marketing strategies and offer advice when results are flagging. The Remedy:Chun also uses SEMrush’s Ads Copy and Advertising Research Reports to create a strategic template of sorts to help check and score the student’s Organic research.

Having used other tools like Similar-web, BrightEdge and Conductor, Chun said he was impressed by SEMrush’s

intuitive Dashboard as well as the reports it was able to create for him that made monitoring the students’ progress a snap!

The Payoff:At the end of the semester , the students present the results of their AdWords campaigns to their instructors , as wel l as the business owners who took part in the program.

Impressed with the success of the program, Chun says that other CSU, Fullerton faculty members have expressed an interest in fitting the tool into their market-ing/business curriculums.

These students only used a small portion of the tools available to SEMrush users. You owe it to yourself to find out more.

If educators trust SEMrush reports to prepare their students for the real world, so can you. Get your free trial of SEMrush today!

Invaluable insights from SEMrush inspires students to

brainstorm different approaches for their projects that give them a competitive edge. SEMrush is a great vehicle for students to build an appreciation and understanding of effective search marketing.”

Samuel Chun, Web Data Analyst at

Wiideman Consulting Group

Anyone entering the business world today needs to understand the interplay between digital marketing and more traditional channels. The case study below shows how digital marketing professional, Sam Chun of Wiideman Consulting, helps instruc-tors at California State University, Fullerton prepare their students for a career in marketing.

By giving their students hands-on experience managing a PPC campaign using both SEMrush and Google AdWords, Mr. Chun and the faculty ensure that their pupils have a good understanding of how Pay-Per-Click marketing campaigns work and how they can complement other marketing channels.

The Client:Wiideman Consulting Group is an inbound marketing agency head-quartered in Los Angeles, California. They provide SEO strategies for clients both big and small such as Disney Parks and Resorts, Sketchers, and Public Storage.

Wiideman Data Analyst, Samuel Chun, collaborates with California State University-Fullerton’s marketing department on an adjunct basis. Chun, who earned his marketing degree from CSU, Fullerton, mentors the students by monitoring and strategizing their fledgling PPC campaigns.

Case Study