CASE STUDY SCU Athletics Revamps Box Office with...
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COMPANY SCU Athletics http://www.santaclarabroncos.com/ TYPE OF EVENTS The prestigious SCU Athletics program box office tickets nine D1 sports from August through May, across five different, state- of-the-art facilities. SUMMARY Before Vendini, the SCU Athletics program used an entirely paper-based system, doing their ticketing, memberships and reporting all by hand. Needless to say, this was also a hindrance when it came time to train their staff, who typically worked one to two games during a given season. Vendini stepped up to the plate to give them a system that was easy to use, train new staff on and fit their unique membership program. A Pen-and-Paper Box Office “Before Vendini, we were in the stone age. It was very much a pen- and-paper box office,” said Savage. SCU had zero web presence for ticket sales, meaning patrons had to call or visit to the box office to buy tickets, and staff had to use order sheets to record purchases. This created long lines and meant manual ticket fulfillment on game days. “We were very limited in our CASE STUDY SCU Athletics Revamps Box Office with Vendini Santa Clara University has a long-standing reputation for having a strong athletics program, producing powerhouse athletes like NBA All-star Steve Nash, World Cup champion Brandi Chastain, and New York Knicks Assistant Coach Kurt Rambis – not to mention they’ve had over 150 players drafted in the MLB draft. With such a prestigious reputation and program, SCU has a fan base that comes loud, proud and, most importantly, in droves. Matt Savage is the Assistant Director of Tickets and Marketing, and handles day-to-day box office operations as well as managing the box office during game days. “We ticket nine D1 sports and are running with our hair on fire from August through May,” said Savage. The university has five state-of- the-art athletic facilities, including an aquatic center and soccer stadium that will house 8,000 fans. Before Vendini, SCU was plagued by a paper box office system that was not only hard to keep up with, but was preventing them from giving their 75,000 patrons the best possible experience.
Transcript of CASE STUDY SCU Athletics Revamps Box Office with...
COMPANY
SCU Athletics http://www.santaclarabroncos.com/
TYPE OF EVENTS
The prestigious SCU Athletics program box office tickets nine D1 sports from August through May, across five different, state-of-the-art facilities.
SUMMARY
Before Vendini, the SCU Athletics program used an entirely paper-based system, doing their ticketing, memberships and reporting all by hand. Needless to say, this was also a hindrance when it came time to train their staff, who typically worked one to two games during a given season. Vendini stepped up to the plate to give them a system that was easy to use, train new staff on and fit their unique membership program.
A Pen-and-Paper Box Office “Before Vendini, we were in the stone age. It was very much a pen-and-paper box office,” said Savage. SCU had zero web presence for ticket sales, meaning patrons had
to call or visit to the box office to buy tickets, and staff had to use order sheets to record purchases. This created long lines and meant manual ticket fulfillment on game days. “We were very limited in our
CASE STUDY
SCU Athletics Revamps Box Office with VendiniSanta Clara University has a long-standing reputation for having a strong athletics program, producing powerhouse athletes like NBA All-star Steve Nash, World Cup champion Brandi Chastain, and New York Knicks Assistant Coach Kurt Rambis – not to mention they’ve had over 150 players drafted in the MLB draft. With such a prestigious reputation and program, SCU has a fan base that comes loud, proud and, most importantly, in droves.
Matt Savage is the Assistant Director of Tickets and Marketing, and handles day-to-day box office operations as well as managing the box office during game days. “We ticket nine D1 sports and are running with our hair on fire from August through May,” said Savage. The university has five state-of-the-art athletic facilities, including an aquatic center and soccer stadium that will house 8,000 fans.
Before Vendini, SCU was plagued by a paper box office system that was not only hard to keep up with, but was preventing them from giving their 75,000 patrons the best possible experience.
outreach and how we sold tickets,” remembers Savage.
Tiresome Reporting“There were stacks of paper that we had to dig through to do any kind of reporting,” said Savage. “It was a messy process and was very manual to go about collecting the information we needed.”
A Roster Filled with SubstitutesAs with most colleges, the SCU Athletics box office had a constantly changing staff of volunteers and employees. “When you’re in the event business, you can’t just offer a nine to five job to a volunteer,” said Savage. “You have to figure out who is available once schedules have been released. We hire a large number of students, and only use them one or two times per season.” With only one other full-time staff member, training was cumbersome and time-consuming.
Enter Vendini.
Stone Age to 21st CenturyAfter implementing Vendini’s all-in-one system, SCU Athletics was able to catapult itself into the 21st century with a strong web presence and a new outfit of hardware for the box office. Patrons can now buy tickets on the web and from
mobile devices, which has led to shorter lines at the box office, and an increase in patron satisfaction. Patrons can receive tickets and enter events with their mobile or print at home tickets. Staff manage scanning tickets with the top-of-the-line scanning equipment. The university also uses Vendini’s email marketing tools to market events and automatically send reminders and followups, along with notices in case of changes to game times, locations or even cancellations.
“Tools like email marketing allow us to deliver the best customer service, we’d be lost if we didn’t have that capability from Vendini,” said Savage
Flexible Membership OptionsTo accompany this technological boost, SCU is also able to utilize Vendini to organize their unique membership programs. Their Ruff Ryder student membership allows students to pay a one-time fee to become a member for all four
“WE’VE CUT TIME SPENT WORKING ON SEASON TICKET RENEWALS BY AT LEAST 30 PERCENT”
“Reporting doesn’t take days anymore. We can provide a report by the end of the event. No more wasting time counting tickets...we instantly get the information we need.” - Matt Savage, Assistant Director of Tickets and Marketing
years of undergrad. The payments and memberships are managed in Vendini. SCU also offers memberships for season tickets within the Vendini system, where they can tie patrons to specific seats and easily access and modify their member list day or night.
“We’re able to change pricing quickly on seats or packages, and can easily segment these seats,” said Savage. “Using Vendini has cut time spent working on season ticket renewals by at least 30 percent.” Fast, Easy and Accurate ReportingNow, SCU quickly and easily pulls reports on the spot – for anything from season attendance to ticket sales by game. “Reporting doesn’t take days anymore. We can provide a report by the end of the event. No more wasting time counting tickets…we instantly get the information we need.”
Easy to Train StaffWith Vendini’s light-switch simple box office mobile apps, volunteers get up to speed in minutes on how to sell and scan tickets. It ’s so simple that volunteers who have used the apps even one time are able to train others. “We have so many events that are running constantly throughout the year, and we’re limited in staffing, so
it ’s great to have a system that’s so simple and easy to use,” said Savage.
Keeping Patrons Happy and in the SeatsFrom a completely paper-based box office to an online system with state-of-the-art, easy to use technology, SCU Athletics has undergone a transformation that allows them to better serve their patrons. “It ’s fantastic having a consistent partner that helps
us keep our patrons happy and efficiently keep our patrons in the seats,” said Savage. “My job would be a headache without Vendini.”
“IT’S FANTASTIC HAVING A PARTNER THAT HELPS KEEP OUR PATRONS HAPPY AND IN THE SEATS. MY JOB WOULD BE A
HEADACHE WITHOUT VENDINI.”
Founded in 2001, Vendini makes the business of live events simple. Offering a full suite of solutions built for the performing arts, live music, music festival and live event spaces, Vendini is helping thousands of venues increase revenue, collect valuable data and make running an event simple. In a world of endless single-use vendors, Vendini is the first company to offer one comprehensive solution for multiple aspects of live events including ticketing, marketing, fundraising, logistics and more. Vendini is based in San Francisco, CA, with offices in Boston,
MA, New York, NY, Knoxville, TN and Vancouver, BC. To learn more about Vendini, please visit http://www.vendini.com
all-in-onesystem
TICKETINGSYSTEM
PATRONMANAGEMENT
NEWWEBSITE
MARKETING FUNDRAISING
EVENTLOGISTICS
all-in-onesolution
TICKETINGSYSTEM
PATRONMANAGEMENT
WEBSITEMANAGEMENT
MARKETING FUNDRAISING
EVENTLOGISTICS
