ScottishPowerGreen Magazine

case study

client profile

ScottishPower

ScottishPower supplies energy to more than 2.5m domestic UK customers. The company is dedicated to investing in Green projects through its Green Energy Trust.

Customers who choose to donate their dual fuel discount to the Trust can find out about what their money is being spent on through the Green magazine.

{Alison McKean}Senior Environment and Social Policy Manager at ScottishPower

“It’s important that our Green Tariff customers can see how their money is being spent. Green therefore contains lots of relevant and up-to-date news about green initiatives taking place throughout the country.”

our brief

BIG is responsible for all editorial content and design for Green which involves a close working relationship with our client. This ensures the correct balance and tone while focusing on publicising the Green Energy Trust, the projects being funded and wider environmental initiatives across the country.

what we did

Tasked with the redesign and relaunch of Green, BIG ensured it complied with ScottishPower’s brand guidelines governing branding, fonts, colours and overall style.

BIG was responsible for all editorial content and design/layout, which involved a close working relationship with ScottishPower to ensure the correct balance and tone.

end result

ScottishPower’s Green Magazine was shortlisted in the2010 CIPR Pride Awards for Best Magazine.

Green has gathered great feedback as a publication which has created a strong identity for itself and enhances the reputation of the Trust.

The re-launched magazine is attractive and modern and has been well received by both the Trust and customers.

testimonial

{Alison McKean}Senior Environment and Social Policy Manager at ScottishPower

“The re-launched Green magazine is bright, colourful and positively upbeat in its content. It continues to be an excellent communications vehicle for us to reach people who support the Trust and to publicise our activities to a wider audience.”

Glasgow

The BIG Partnership5 Park Circus PlaceGlasgow G3 6AH

0141 333 9585

Edinburgh

The BIG Partnership4th Floor, Venue Studios21 Calton RoadEdinburgh, EH8 8DL

0131 557 5252

Aberdeen

The BIG Partnership11 Thistle PlaceAberdeen AB10 1UZ

01224 615000

Liverpool

The BIG PartnershipSuite 620, The Plaza100 Old Hall StreetLiverpool L3 9QJ

0151 600 5126

www.bigpartnership.co.uk info@bigpartnership.co.uk

Fife

The BIG Partnership36-40 High StreetKirkcaldy KY1 1LU

01592 643200