Case Study Of Disney
-
Upload
shweta-menon -
Category
Education
-
view
38 -
download
1
Transcript of Case Study Of Disney
![Page 1: Case Study Of Disney](https://reader033.fdocuments.net/reader033/viewer/2022052302/58b881811a28ab44078b61a5/html5/thumbnails/1.jpg)
![Page 2: Case Study Of Disney](https://reader033.fdocuments.net/reader033/viewer/2022052302/58b881811a28ab44078b61a5/html5/thumbnails/2.jpg)
Founded by
Roy O Disney & Walt Disney(1893-1971) (1901-1966)
![Page 3: Case Study Of Disney](https://reader033.fdocuments.net/reader033/viewer/2022052302/58b881811a28ab44078b61a5/html5/thumbnails/3.jpg)
Mission
“ To develop the most creative, innovative and profitable entertainment experiences and related products in the world ”
![Page 4: Case Study Of Disney](https://reader033.fdocuments.net/reader033/viewer/2022052302/58b881811a28ab44078b61a5/html5/thumbnails/4.jpg)
History
First character
![Page 5: Case Study Of Disney](https://reader033.fdocuments.net/reader033/viewer/2022052302/58b881811a28ab44078b61a5/html5/thumbnails/5.jpg)
Further,
![Page 6: Case Study Of Disney](https://reader033.fdocuments.net/reader033/viewer/2022052302/58b881811a28ab44078b61a5/html5/thumbnails/6.jpg)
To further,
![Page 7: Case Study Of Disney](https://reader033.fdocuments.net/reader033/viewer/2022052302/58b881811a28ab44078b61a5/html5/thumbnails/7.jpg)
Meanwhile, in 1955
![Page 8: Case Study Of Disney](https://reader033.fdocuments.net/reader033/viewer/2022052302/58b881811a28ab44078b61a5/html5/thumbnails/8.jpg)
And in 1971, the Walt Disney world theme park!
![Page 9: Case Study Of Disney](https://reader033.fdocuments.net/reader033/viewer/2022052302/58b881811a28ab44078b61a5/html5/thumbnails/9.jpg)
Core Consumers
Kids
Teenagers
Families
![Page 10: Case Study Of Disney](https://reader033.fdocuments.net/reader033/viewer/2022052302/58b881811a28ab44078b61a5/html5/thumbnails/10.jpg)
Success Mantra!
5 business sectors: Media networksStudio entertainmentParks and resortsConsumer productsDisney channel
![Page 11: Case Study Of Disney](https://reader033.fdocuments.net/reader033/viewer/2022052302/58b881811a28ab44078b61a5/html5/thumbnails/11.jpg)
Walt Disney Pictures Pixar Animation Studios Hollywood Records Touchstone Pictures Disney Records Disney Theatrical Group
Studios
![Page 12: Case Study Of Disney](https://reader033.fdocuments.net/reader033/viewer/2022052302/58b881811a28ab44078b61a5/html5/thumbnails/12.jpg)
Consumer Products
Disney Hard Lines Disney Soft Lines Disney Toys Disney Press Disney Publishing Worldwide Disney Store
![Page 13: Case Study Of Disney](https://reader033.fdocuments.net/reader033/viewer/2022052302/58b881811a28ab44078b61a5/html5/thumbnails/13.jpg)
Media Networks
ESPN Disney Television Group ABC Owned Television Stations Group Internet Group ABC Radio
![Page 14: Case Study Of Disney](https://reader033.fdocuments.net/reader033/viewer/2022052302/58b881811a28ab44078b61a5/html5/thumbnails/14.jpg)
Park and Resorts
Disney Land Resorts Walt Disney World Resort Tokyo Disney Resort Disney Cruise Line Disney Vacation Club
![Page 15: Case Study Of Disney](https://reader033.fdocuments.net/reader033/viewer/2022052302/58b881811a28ab44078b61a5/html5/thumbnails/15.jpg)
Risks of expansion
Struggling Global Economy Rapid Pace of Changing Media and
Technology Competition with Universal Orlando Unionized Work Force 90 years heritage to be preserved
![Page 16: Case Study Of Disney](https://reader033.fdocuments.net/reader033/viewer/2022052302/58b881811a28ab44078b61a5/html5/thumbnails/16.jpg)
Heritage vs InnovationExpansion measures
Target audience through economical entertainment.
Gaming platform.
![Page 17: Case Study Of Disney](https://reader033.fdocuments.net/reader033/viewer/2022052302/58b881811a28ab44078b61a5/html5/thumbnails/17.jpg)
Benefits of expanding
New market opportunitiesWider audienceMore popularityMore revenue
![Page 18: Case Study Of Disney](https://reader033.fdocuments.net/reader033/viewer/2022052302/58b881811a28ab44078b61a5/html5/thumbnails/18.jpg)
The Disney difference!Why work at Disney?
PrivelegesDiscountsRecreationAccomodationHealth CareRewards
![Page 19: Case Study Of Disney](https://reader033.fdocuments.net/reader033/viewer/2022052302/58b881811a28ab44078b61a5/html5/thumbnails/19.jpg)
Publicity
![Page 20: Case Study Of Disney](https://reader033.fdocuments.net/reader033/viewer/2022052302/58b881811a28ab44078b61a5/html5/thumbnails/20.jpg)
SummaryFoundersMissionHistoryCore consumersSuccess mantraRisks, benefits of expansion
“Whatever you do, do it well. Do it so well that when people see you do it they will want to come back and see you do it again and they will want to bring others and show them how well you do what you do.”
- WALT DISNEY
![Page 21: Case Study Of Disney](https://reader033.fdocuments.net/reader033/viewer/2022052302/58b881811a28ab44078b61a5/html5/thumbnails/21.jpg)
Disclaimer
Created by Shweta Menon, Govt MEC, during a marketing internship under Prof Sameer Mathur, IIM Lucknow.