Case Study #___

Managing in Global Environment

1. What global attitude do you think the NBA and its member s team exhibit? Explain why this attitude has or hasn’t contributed to the NBA’s global success.

The action made by top management in maintaining the status quo of NBA, during 90’s up to late 90’s NBA games are very well known, people are very attached to the games. Thus, in the part when NBA struggle, the market was suddenly became listless, the top management alarmed with the current situation, and the action made by them to survive and maintain the status quo of the games is well good enough in order to retain or maintain the level of market enthusiasm, thus going globally helps them in order to avoid the maturity phase of the program and let it be still one of the most watched channels and programs not just inside US but likewise around the world.

2. What legal-political, economic, and cultural differences might be significant to an NBA team recruiting a player from a foreign country? How would you deal with these differences?

In hiring foreigners in the NBA games, help the organization a lot in terms of globalizations, people turn it out to watch the games for they are tracking their fellow citizen that makes them proud. However, with the aims of marketing the programs, NBA must still think of some concerns to look after, like cultural differences, economic impact, if any and some legal aspect of hiring foreigners in their league. Although it helps to boost the popularity of the program, still there are questioning minds that are not favor on that kind of franchising. Thus, fair treatment and open rules and regulations must be observed.

3. Suppose you were hired as a talent scout for one of the NBA teams and assigned to Shanghai, China. What would you do to make successful adjustment both personally and professionally?

Working in globalized environment nowadays are not just a challenged for everyone but an opportunity to take in order to grow or boost your career path, In order to survive such settings, it is quote considerable to study first the nature, culture and attitude of such country, in order to avoid misunderstanding and some conflict. Then everything follows, from personal relationship towards its citizenry and also professionally.

Jhoanna Mary E PescasioMBA Student