Case Study - Mother Dairy Ice Creams

Virtual Christmas Tree campaign

by alivenow - digital marketing agency

We wanted to usher in

Christmas festivities and

the holiday cheer on the the holiday cheer on the

Mother Dairy Ice Creams

Facebook page.

Something fun and

exciting; keeping

Christmas in mind at the Christmas in mind at the

same time not forgetting

the brand & ice creams.

What better than a virtual

Christmas Tree with Christmas Tree with

hidden Ice Creams!

We launched Find the Hidden

Ice Creams Campaign!

Where participants find

hidden Mother Dairy Ice

Creams in 20 seconds

and win fun prizes!

New users must LIKE to take part. Existing

users read instructions and proceed.

Keep in mind

what products

fetch you more

points!

Then click PLAY Then click PLAY

NOW.

The timer

begins and you

find hidden Ice

Creams by

clicking on

them and gain

points! points!

Finish within 20

seconds and

see your score.

See your score instantly and decide if you

want to try again or submit your score! You

can also view the Leaderboard.

Mother Dairy fans loved

the game and it was

played thousands of

times!

We promoted the contest

with creative updates

and got a fantastic and got a fantastic

response from the

audience!

Teaser post. Contest coming soon!

Sample post on the Mother Dairy Ice

Creams page promoting the contest.

15 winners who topped the weekly leader

board were declared winners!

1.4 million+ impressions

16,200+ new likes

1,100+ participants

15 winners15 winners

1 great campaign!

Ideated & executed by alivenow for Mother

Dairy Ice Creams!

For more details about this

campaign write to us at

contact@alivenow.in

THANK YOU!

contact@alivenow.in

Visit us at www.alivenow.in to see

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