Case Study - Learning Expedition in China

Client Case Study: Discover e-commerce opportunities in China

© Copyright L’Atelier BNP Paribas. 2012 2

A global leader in the fashion and luxury industryinterested to develop an online business in Chinaand explore its burgeoning e-commerce market.

Profile Needs and Objectives

1. Understand the value chain of e-Commerce in China

Front end: consumer behavior & distribution channels

Back end: payment, IT, logistics and customer care

2. Identify market entry scenarios on e-Commerce for their portfolio of fashion and luxury brands

Solution by L’Atelier:

E-commerce Learning Expedition in China

L’Atelier led a delegation of executives for 5 days aroundShanghai, Beijing and Hangzhou to explore e-commerce:

Site visits with local e-commerce leaders Meetings with other brands Workshop with experts of L’Atelier Full end-to-end support for in-town transportation,

translation, digital guidebook, and debrief report

Client Context

© Copyright L’Atelier BNP Paribas. 2012

Why China?

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With fast growth and a large base of online shoppers, China is an e-commerce goldmine.

China online shopping market is expected to reachRMB 1.4 trillion (USD 236 billion) by 2013.

Given its fast growth, China will become the world’slargest e-commerce market in 2015.


Brands actively involved with E-Commerce

Digital marketing agencies

Online storefronts

Logistics IT Call center Payment

Back end

Warehouse

Legal services

Meet with the best players across the e-commerce value chain

We design a customized program around your specific industry needs

Leverage our network of more than 50 companies and specialists

FMCG Luxury Retail Online Travel

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Program design


Discuss with local leaders for B2C, e-retailers, online platforms, and more

Understand business strategies of the different online platforms.

Compare diverse cooperation models offered by online retailers.

Discuss with 360buy, a B2C leader in China Meet with Taobao, the biggest online marketplace in China

Discuss with M18, a growing fashion retailerVisit Vancl, a rising star in e-commerce

Focus: Exploring the Storefronts

Meet with Ctrip, China’s travel leader


Understand the behind-the-scenes mechanism powering China’s e-commerce market.

Look around call centers and warehouses of e-business outsourcers in China.

Explore back-end processes like picking and packing, IT, and delivery at the arvato warehouse

Visit a customer care center in Shanghai Monitor the IT operations for e-commerce logistics

Focus: Understanding the Entire Value Chain


Preparing the expedition

During the expedition

After the expedition

Mini-site and Guidebook

Logistics coordination

Arranging meetings with our extensive network

Delivering local expertise

Debrief on

Value and Results

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How we answer your need


Main ResultsSince 2006, we have led more than 100 high-ranking executives from the world’s biggestcompanies to discover opportunities in innovation and e-commerce:

Understand market opportunities through the L’Atelier workshop

Discuss directly with E-commerce leaders

Discover startups & the latest industry trends

Gain additional expertise through meetings with professional agencies.

Learn best practices from brands locally involved with e-Commerce.

Assess e-commerce market entry scenarios


Contact

Patrice NORDEY

CEO, L’Atelier Shanghai Ltd

Email: [email protected]

Tel: +86 6281 0333

www.atelier.net

Discover | Tech ToursOrganization of executive trips for one or several companies throughout Asia: Tokyo, Osaka, Seoul, Shanghai, Hong-Kong, Beijing

Connect | EventsMarket development, prospects acquisition, brand exposure, keynote speaker for conferences

Understand | StrategyTraining seminars, strategic consulting, case studies, business model analysis, investment advice

Observe | ResearchInnovation and trends reports, expo and conference reports, innovation services, industry watch, competitive intelligence.

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Case Study - Learning Expedition in China

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