CASE STUDY: KIRÁLY HORSE RANCH

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CASE STUDY-IIAGROTOURISM AND ON FARM

SERVICES – KIRÁLY HORSE RANCH

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AGROTOURISM AND ON FARM SERVICES – KIRÁLY HORSE RANCH

The Király Horse Ranch awaits guests in beautiful surroundings where the Gemenci forest meets the Kiskunsági National Park. The complex has facilities for an active rest: tennis courts, swimming pool, wellness centre, billiards, table football, table tennis, and volleyball court are waiting for the sports lovers. The courtyard is decorated with a pleasant fishpond. In addition, of course, the main profile is horse riding and riding on carriages on the 5,000 hectares of undisturbed forest filled with wildlife, which is located around the farm. While riding or carriage riding, you can find a nice resting place in the unique ancient juniper forest. Anyone who has not seen up close, or made friends with horses can benefit from training by skilled riders.

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For those who wish to relax two-, three- and four-bedded nice rooms with a bathroom and apartments are provided. Cheaper accommodation is also available: 4-6-bed rooms with bunk beds in stone houses. Meals are provided by a 50 seat restaurant, where real rural flavours can be tried, and our guests can get refreshments in the cafeteria. Not only individually guests are welcome but we provide facilities for conferences, meetings, friendly gatherings, weddings and parties, too. We welcome our visitors for pig killing festivals and sledging in winter, and student programs from spring to autumn are available here. The children can experience the beauty of nature on organized school field trips and during the holidays and we expect them to our horse camp.

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Services:

Horse Camp

During the five-day camp guests are introduced in the secrets of horse riding and in the treatment with horses. They can feed the animals of the mini zoo (goat, donkey, Mangalitsa pigs, sheep, and rabbits).We also offer a number of leisure activities: horse riding, pleasure carriage ride, tennis, pool, fishing, table tennis, table football, ball games, beach volleyball, arts and crafts, and a petting zoo.We organize a day trip to Lake Kunfehértó.The camp will finish with bacon campfire, where the children are given a certificate on the knowledge acquired.

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Village pig killing festival in Király style

The whole weekend program starts on Friday afternoon and ends on Sunday after breakfast. Guests are greeted with brandy and homemade scones on arrival then they proceed to comfortable rooms equipped with TV and a private bathroom, or apartments. In the evening, they can try the genuine village flavours as an introduction. Cock stew is served for dinner with homemade noodles and mixed pickles.

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The next morning begins very early and actively. After drinking homemade brandy the pig killing starts. The guest performs the killing and processing with the butcher. The all-day buffet style food is the result of their work: fried blood, grated liver, Mangalitsa cutlet, pork soup, sausages, cabbage and cracklings. For dessert local donuts and Jánoshalma wedding cakes will be on the table. The afternoon program is sledding in case there is snow, if not we organize horse-drawn carriage trips to Central Europe’s largest contiguous ancient juniper forest. In order to preserve the good mood, mulled wine and homemade brandy may not be missing from the carriage. When we return, the residents of the petting zoo can be visited (Mangalitsa pig, goose, duck, rabbit, goat, rack sheep, donkey, dog, cat). Until dusk they can enjoy the leisure facilities essential for relaxation (wellness, table tennis, table football, pool, tennis court, pitch).

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The real village fun begins in the evening.The program ends with the following day’s lunch.If they wish, guests may have raw sausages made, which they can take home after the weekend.

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Class Trip

The Király Horse Ranch is ideal for class trips. The complex is in a quiet location not far from a big city; and it can fill in itself the time allotted for the trip. If you are looking for a peaceful area, ideal for relaxation, the local facilities offer a rich program. Who wants to play sports can try the tennis court, or may get to know the mysteries of riding. In addition, of course, table tennis, pool table, football field, volleyball, basketball, and swimming pool are also available. The centre of the courtyard is decorated with a fish pond, where everyone can find the possibility of peaceful relaxation besides angling. A little further away there is a mini zoo which serves not only as a spectacle, but also provides a wealth of curriculum for the forest school. Leaving the farm area, immediately you find yourself in a 5,000-acre continuous forest, where you can admire the unique ancient juniper forest and the environment rich in maidenhair.

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In addition to the flora, deer, wild boar, roe deer, rabbits can also be seen if you take a horse-drawn carriage tour in the forest. The hikers, campers, forest school participants are provided with full board. Accommodation is in stone houses, in four and six bed rooms. We offer three fine meals a day with homemade flavours, taking care of the needs of students. The escorts will be accommodated in rooms with bathrooms, in-room TVs. For them, the accommodation, meals and programs are free.

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KIRÁLY HORSE RANCHFARM DESCRIPTION

DATA & FIGURES OVERVIEW

PROPERTY EXTENT 210 ha

180 ha forest 16 horses 10 sows

48 piglets 11 porkers 2 donkeys

FOOD PRODUCTS salami, sausage, ham, etc.

[email protected]

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KIRÁLY HORSE RANCHFARM DESCRIPTION

DATA & FIGURES OVERVIEW

ACTIVITIES Agritourism Agricamping Didactic farm (trekking, guided visits) Forest school

Horse riding Riding tour (horse-drawn carriage) Slaughtering of pig

AGRITOURISM ACCOMMODATIONS 4 small houses 12 double rooms 48 beds available Restaurant (on demand for guests)

COMMERCIALISATION Local selling

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KIRÁLY HORSE RANCHPROCESS GRAPHIC REPRESENTATION

MARKETING&

COMMERCIALISATIONADMINISTRATION

AGRITOURISM&

DIDACTIC FARM

AGROTOURISM AND ON FARM SERVICES

KEY PROCESSES

SUPPORT PROCESSES

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KIRÁLY HORSE RANCHKEY PROCESS DESCRIPTION

AGROTOURISM AND ON FARM SERVICES

Process Description Competence Description Level

Knowledge on basic organic farming laws and certification procedures

To be able to respect the procedures for organic farming certification

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Seasonal works (hay production, forest management)

To be able to perform sustainable mechanical operations according to the organic procedures

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Animal husbandry To be able to make livestock production

3

Meat production (pig) To be able to product safe food feedstock production

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KIRÁLY HORSE RANCHKEY PROCESS DESCRIPTION

AGRITOURISM & DIDACTIC FARM


Maintainance and management of the houses, rooms, forest and spaces devoted to agritourism and agricamping

To be able to maintain and manage the buildings and spaces devoted to agritourism and agricamping

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Customer reception and needs satisfation

To be able to receive guests and manage their staying at agritourism

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Restaurant management and choice of season organic ingredients for traditional menus

To be able to manage the restaurant and choose season organic ingredients for traditional menu

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Guided visits and didactic teaching on natural and agricultural issues

To be able to manage guided visits and didactic programs of learning for schools and groups

3

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Bookkeeping and administration (pay slips in outsourcing)

To be able to manage bookkeeping and farm administration

3

Agritourism procedure documents To be able to manage the agritourism procedure documents

3

HACCP produre documents To be able to manage the food production and restaurant produre documents

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KIRÁLY HORSE RANCHSUPPORT PROCESS DESCRIPTION

ADMINISTRATION

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KIRÁLY HORSE RANCHSUPPORT PROCESS DESCRIPTION

MARKETING & COMMERCIALISATION


Marketing of organic farming products

To be able to lead the marketing of the organic farming products

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Management supervision and commercial organisation of buying goods and selling products

To be able to supervise and manage the commercial organisation

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Marketing of the agritourism accommodation and services

To be able to manage the agritourism activities (internet contacts with clients, customer communication and satisfaction)

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KIRÁLY HORSE RANCHINNOVATION & SWOT ANALYSIS

KIND OF INNOVATION STRENGTHS &OPPORTUNITIES

WEAKS &THREATS

The Király horse farm is in the middle of a forest, a natural, rural tourism center. Besides staying in comfortable accommodation, visitors can take part in riding tours, traditional pig killing, schools trips in forest conditions (horseback riding, hiking, etc.).

Accommodation with all coveniences. Traditional pig killing and meat processing. Excellent quality. Agritourism and didactic farm contribute to business.

Forest roads should be improved. The quality of animal keeping buildigs is not optimal. Lack of angling facilities.

Increase the number of accommodation. The enlargement of the forest school program. Increasing the number of active ride horses. The expansion of the seasonal period.

Excessive amount of precipitation (rain, snow) interferes with the performance of the appropriate level of services.

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More information:

http://kiralylovastanya.hu/https://hu-hu.facebook.com/pages/Kir%C3%A1ly-Lovastanya/236329549819732

http://www.kirandulunk.hu/szallashelyek/del-alfold/bacs-kiskun/item/120-janoshalma-kiraly-lovastanya

http://www.horse-trails.hu/index.php/lovasszolgaltatasok/37-magyar-lovasszolgaltatok/87-janoshalma-kiraly-lovastanya

Address: Király Lovastanya6440 JánoshalmaParcelok 27/a

Tel.: +36 30 4150344+36 30 6270744

E-mail: [email protected]

http://kiralylovastanya.hu/

https://hu-hu.facebook.com/pages/Kir%C3%A1ly-Lovastanya/236329549819732

https://hu-hu.facebook.com/pages/Kir%C3%A1ly-Lovastanya/236329549819732





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CASE STUDY: KIRÁLY HORSE RANCH

Small Business & Entrepreneurship

Transcript of CASE STUDY: KIRÁLY HORSE RANCH