Case study: Just a Bite, for Cavalli by KRDS
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Last September, at the occasion of the release of Just Cavalli’s new fragrance “For Him” & “For Her”, the Italian luxury brand teamed up with KRDS to create a multi device interactive experience on Facebook: “Just a Bite”! The app (still available on the iTunes store for free) offered a unique and personalised experience to the over 1 million Roberto Cavalli and Just Cavalli Facebook fans: going back in time to try to find the mysterious man/woman whom the user met the previous night at Cavalli’s private party in New York City through the clues scattered throughout the game.
Transcript of Case study: Just a Bite, for Cavalli by KRDS
CASE STUDY – JUST CAVALLIJust a Bite by KRDS
Case Study « Just a Bite »
Context and goals
For the launch of its new Just Cavalli for Her and Just Cavalli for Him fragrances, the Italian luxury brand wanted to offer its over 1 million fans a unique and glamorous experience
The brand wanted to engage the fan while offering her a sensation similar to the one she would feel when using the perfume
Case Study « Just a Bite »
Solution
We created a worldwide multi device immersive app, “Just a Bite”, allowing Cavalli’s fans to go back in time to try to find a mysterious man or woman the user had met the previous night at the brand’s private party in New York.
Case Study « Just a Bite »
The app’s concept
The user awakes at her place, somewhere in the city that never sleeps, with a bite that she shares with the man/woman whom she/he met the previous night. The user can interact with different items and collect clues across different settings.
Case Study « Just a Bite »
Through four major sequences in New York, the Cavalli fan could experience a race against the clock in a fully immersive setting: she would find a personal Cavalli invitation, receive text messages on her mobile in the game but also in real life.
Case Study « Just a Bite »
She was surrounded by pictures of her Facebook friends in her bedroom, and could find books she had mentioned to have read on Facebook in her library.
Case Study « Just a Bite »
Once the user had found the mysterious man/woman, the application offered her to win one of Cavalli’s new fragrances (For Him & For Her) and numerous branded gifts after a draw in participating countries.
Case Study « Just a Bite »
20 000players from
10 different countries and over
365 000 page views
1 100 000 branded social impressions in
friends’ newsfeeds
An average time of
3min spent on the app
per user!
Results
THANKS!
feed.krds.com facebook.com/KRDStwitter.com/KRDSwww.krds.com
