Case Study - Intelligence Node · Landmark-Case-Study-keynote.key Created Date: 10/10/2017 11:27:19...
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Offline Intelligence Case Study
Transcript of Case Study - Intelligence Node · Landmark-Case-Study-keynote.key Created Date: 10/10/2017 11:27:19...
Offline Intelligence
Case Study
wanted to track and compare competitor catalogs
A leading Home & Decor retailer in the Middle East
for both Online and Physical Stores.
The Online bit was Easier with Incompetitor®.
The Physical Catalog?Not so much.
Capturing and analyzing data in a physical store is daunting.
Especially in your competition’s store.
How can you
Add new data,
Normalize it across brands and channels,
Run analytics on it,
And create ready reports for comparison?
While saving
Manhours,
Data,
Time,
And Money?
Our 3-Fold Solution:
2 A Review
Portal
3 Downloadable
Analysis Reports
1 A Data
Capturing App
Input™A Data Capturing App
Create trips to a competitor store.
Add the details of the product to be tracked on the app.
Scan barcodes
Click pictures
Record voice notes
Assign categories and attributes
3 Downloadable
Analysis Reports
1 A Data
Capturing App
2 A Review
Portal
Revisit and edit the product details captured on the app
on a backend web portal in a structured format.
A Review Portal
a backend web portal
Assign attributes and SKU IDs to the products.
Validate data accuracy.
Translate recorded inputs with speech-text conversion.
Add products before launching them & see how they compare to existing ones.
1 A Data
Capturing App
2 A Review
Portal
3 Downloadable
Analysis Reports
Downloadable Analysis Reports
Compare any assortment of the competition and get notified for the products missing from your
catalog.
Assortment Gaps
AssortmentDifferentiators
View products unique to your catalog and leverage them to
improve sales.
Assortment Comparison
AttributeComparison
View similar products based on attributes for more detailed
analysis.
View similar and exact matches of products in your competitor's
catalog.
Identified significant gaps in their assortment following trips conducted to
competitor stores.
Impact
Increased assortment by 1.5X in 2-seater fabric sofa.
Restructured and reduced assortment coverage across a category.
Identified maximum unique and repetitive
products
under towels category vis-à-vis competition.
Improved margins for a major category while still offering the most competitive prices.
Increased average price by 2.5%
across dining table category that was priced significantly lower
compared to similar products at competitor stores.
Our offline app helped our client get a
holistic view of what competitors stock
online and in stores and compare it.
Input™by
Taking Offline Intelligence Online.
