Case Study IBM 22 Feb

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Organizational Behavior February 2014 Introducing Managing Workforce Diversity at IBM LECTURER : Dr Adnan PREPARED BY: AZIZUL RIZAL ZULKAPLI ZP01654 MASNIRAWATI BT DERAHIM ZP01622 MOHD ROHAIZAD MOHD GHAZALI ZP01672 SAYYID SABIQ BIN MOHD ANUAR ZP01623

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Case study IBM

Transcript of Case Study IBM 22 Feb

Organizational BehaviorFebruary 2014IntroducingManaging Workforce Diversity at IBMLECTURER : Dr Adnan

PREPARED BY:AZIZUL RIZAL ZULKAPLI ZP01654MASNIRAWATI BT DERAHIM ZP01622MOHD ROHAIZAD MOHD GHAZALI ZP01672SAYYID SABIQ BIN MOHD ANUAR ZP01623

1Table of Contents 1 Introduction 2 Leadership by Example 3 Why Is Diversity Leadership Important? 4 5

Global Diversity Winning PlaysA Heritage of Leadership and Diversity2INTRODUCTIONDiversity Leadership1

34IntroductionDiversity plays a major role in addressing complex issue is workplace. - race and gender issue - multiculturalism - tolerance of religious practices - full inclusion of people with disability in the workplace

Effective diversity increases an organization access to widest pool of skill abilities and ideas

Workforce diversity must be a partnership, not merely a total delegation from the top but needs active involvement.

45Diversity LeadershipTheres a great deal of debate about qualities needed for a successful diversity executive.

Common questions asked by experts:Its about passion and leadership.We need to exhibit leadership in: - our personal approach to diversity - the policies embraced for the company5 2Leadership by Example

2 67Leadership by Example78

Leadership by Example89Leaders must have passion for:(i) the people working for their company (ii) their customer

The most importance quality for a diversity leadership:Ability to motivate othersAbility to draw others into the debate of a subjectAbility to convince others to change the character of the workplace to make the team stronger and a better performer in the marketplace.

Leadership by Example9 3Why Is Diversity Leadership Important?

1011Why Is Diversity Leadership Important?There are 3 issues :First issue is race In USA issue of race has been a pivotal item.- Driven by immigration pattern.ii) Second issue is sexual orientation- the driving force was the debate around whether or not to offer domestic partner benefits.- most of the companies still not offer domestic partner benefits 145 Fortune 500 companies

11A Heritage of Leadership and Diversity 4

1213A Heritage of Leadership and DiversityIBM committed to building a workforce as broad and diversified as the customer base it serves in 165 countries.Delivering superior technologies in the market placeTo ensure talented people can contribute in the company.Free discrimination and harassment and full of opportunity for all people.

1314A Heritage of Leadership and DiversityIBM diversity is composed in three (3) areasi) Equal opportunityii) Affirmative action iii) Work / lifeIBM hired first female and black employees on 1899.IBMs values has been redefined:i) Dedication to every clients success;ii)Innovation that matters for our company and for the world; and iii) Trust and personal responsibility in all relationships

1415A Heritage of Leadership and DiversityIBMs leaders believed that diversity was right for the company no matter what the prevailing issues of the day mandated.To stay true the companys shared values

15Global Diversity Winning Plays 5

1617Global Diversity Winning PlaysTreat diversity issues through innovation and action Winning PlaysUnique - Execute Globally and complete locally

1718Child and dependent care initiatives 74 child care center relationships around the globe. E.g India, 'Your Kids R Our Kids' program comes under the $50 million Global Work/Life Fund.

Work-Life integration is a key priority for IBM as it touches the morale, productivity and satisfaction levels of employees. The launch of the child care centre in Pune showcases IBM's commitment towards helping its employees achieve a perfect work-life balance and enhance career success." - Kalpana Veeraraghavan, diversity lead, IBM India

Examples of Winning Plays1819Examples of Winning PlaysLGBTDisable PeopleMenWomen

1920Increase Investment in Supplier Diversity Program from $370 million (1995) to $1.3 billion (2003)

Helping to address Digital Divide

Showcasing their assistive technology

Incorporating 8 constituencies into Advertising and Marketing Campaigns

Examples of Winning Plays2021Major Winning Play

Global Workforce Strategy:Growing Equal Opportunity Legislation Globally Play positive role in global sourcingRespond to multicultural/ethnic minority issuesIn Canada developed separate washing facilities for Muslims In Brazil result of EXITE camp 16 year old girl open a bakery business 21

THANK YOU22